A presentation by Rob Cumiskey to the Google Developer Group, Dublin on April 30th, 2013.

2. Head of Marketing, Hailo Ireland
- Deloitte
- Agencies - SZ / RMG / Blue Cube
- Hailo
How to market an app.
@robcumiskey Find Me
About Rob

3. How to market an app.
What is HAILO?

4. - Launched in London November 2011
- Founded by 3 taxi drivers and 3
entrepreneurs
- Raised over $50m with some of best
investors worldwide
e.g.Union Square Ventures, Accel
Partners, Wellington Partners, Atomico
Ventures and Sir Richard Branson.
How to market an app.
Background

5. How to market an app.
- Launched in Dublin July 2012
- Over 200,000 downloads
- Over 5,000 drivers on our network
- Largest taxi network in Ireland
- Ireland’s highest rated travel app
- Cork, Galway and Limerick to be launched by Summer 2013.
HAILO. Ireland’s Taxi App

6. How to market an app.

7. How to market an app.
# Keep It Simple

8. How to market an app.
# Drivers First

9. How to market an app.
# Build Your Community

10. How to market an app.
# Great Customer Service

11. How to market an app.
# Marketing In Real Time
https://business.twitter.com/success-stories/hailo-dublin

12. How to market an app.
# Don’t Forget Offline

13. How to market an app.
Interesting Facts
- The World’s Highest Rated Taxi App
- 1/2 million registered customers
- A Hailo hail is accepted around the world every 4 seconds
- To date, Hailo has carried nearly 5 million passengers
- Hailo has carried passengers enough miles to travel to the
moon and back - 15 times

14. Thank You.