2. Why Pitches?
• Make Mila famous amongst target customer gro
• Obtain inexpensive marketing channels
• Build up company image as
“student friendly company”
• Empower youngsters to become
entrepreneurs
• Get first hand feedback from the market
3. Pitch 1
• Location: Startup Leadership Program
Shanghai Chapter
• Date: 10.25.2012
• Target Audience: 30+ entrepreneurs / startup
owners from Shanghai
• Further: Investors, VC`s and VC Lawyers (6)
from Shanghai
• Impact: Mila was pitched to the entrepreneurs
and by the entrepreneurs to leading VC`s from
Shanghai
5. Pitch 2
• Location: AIESEC Shanghai
• Date: 10.30.2012
• Target Audience: 40+ Students from
Tongji, Caijing and Fudan Universities
• Impact: Mila was pitched to youngsters from
Shanghai`s top schools who are in the
AIESEC youth organization. AIESEC is an
organization which promotes
leadership, professional development and
entrepreneurship amongst universities
worldwide
7. Pitch 3
• Location: Rotaract Shanghai
• Date: 11.12.2012
• Target Audience: 40+ Students and young
professionals from Shanghai, several
Rotarians
• Impact: Mila was pitched to young
professionals and university students aged 20-
30 from Shanghai. Rotaract is an organization
which promotes leadership through
service, professional development as well as
Charity worldwide in 180 countries
9. Pitch 4
• Location: Shanghai Social Entrepreneurship
Exhibition
• Date: 11.11.2012
• Target Audience: 300+ social
entrepreneurs, VC investors from Shanghai
and worldwide
• Impact: Good exposure to Mila in the
entrepreneur community in Shanghai as well
as to VC`s and investors who invest in social
enterprises
11. Pitch 5
• Location: coresystems Shanghai office
• Date: 11.20.2012
• Target Audience: 4 Students from SHUFE
( Shanghai University of Foreign Language
Education)
• As our first batch of Student
Ambassadors, we`re doing a trial with them to
validate the usage of Student Ambassadors for
the promotion of Mila in China
13. Pitch 6
• Location: Fudan University School of Economics
• Date: 12.04.2012
• Target Audience: 45 Graduate Students from
Fudan University, Top 3 University of China and
Global Top 50 University ( Times Higher
Education Rankings)
• Class: Doing Business in China
• Professor: He Xiyou
• Time: Tuesday 3:20 PM – 6:00 PM
15. Pitch 7
• Location: JiaoTong University Antai School of
Management
• Date: Saturday, 12.08.2012
• Target Audience: 40 Graduate Students from
JiaoTong University MBA, Top 5 University of
China and Global Top 100 University ( Times
Higher Education Rankings)
• Class: HR and Organizational Behavior
• Professor: Kim Morouney
• Time: Saturday 10:00 AM – 5:30 PM
17. Pitch 8
• Location: Tongji University Chinesisch-
Deutsches Hochschulkolleg
• Date: Thursday, 13.12.2012
• Target Audience: 50 Graduate Students from
TongjiUniversity CDHK, Top 5 University of China
and Global Top 100 University ( Times Higher
Education Rankings)
• Class: Strategic Management
• Professor: Dr. Saša Šaric
• Time: Thursday 1:00 PM – 4:30 PM
19. Pitch 9
• Location: Startup Weekend Shanghai
• Date: Saturday, 15.12.2012
• Target Audience: 100 Startup entrepreneurs and
future entrepreneurs from Shanghai and the
whole world
• Moderator: Sally Ng
• Summary: As a coach at the event, I was actively
giving advice to the startups on how to become
more efficient in their operations and to use Mila.
21. Pitch 10
• Location: Hult International Business School
• Date: Tuesday, 18.12.2012
• Target Audience: 90 Graduate Students from
Hult International Business School, one of the
top MBA Schools in the World
• Class: IT Management
• Professor: Damiao Lo
• Time: Tuesday 9:00 AM – 5:30 PM
• Impact: Being a judge at the startup competition
organized at the end of the course, I gave viable
advice to the students reflecting on their startup
idea and influencing them to use mila.
