Dear Professors, here our presentation, for Monday, 4th May. Best regards, Team 2

1. Cláudia Correia, Margarida Teles, Patrícia Cabral, Robert Kriegl
“Your Window to the Future”

2. Agenda
 Key Activities
 Key Resources
 Key Partners
 App Prototype (Online)

3. Key Activities
Customer
development
Marketing
Sales
Operations
• Channels management and customer satisfaction
assessment gaining customer insights to generate,
test and optimize the concept
• Hypothesis: Customer satisfaction assessment: send
questionnaires by e-mail, website,…
• Execute marketing campaigns  create brand
awareness
• Hypothesis: Internet based campaigns,
campaigns in schools and universities,…
• Manage sales partners and alliances increase
the vacancies offer
• Record outcome of vacancies filled  gather
information to improve future operations
Support
• Execute operations  Link between students and
companies/ organizations
• Support clients  assist companies and students
Premium options  assist students and companies
who want to have access to a more customized
service
• Hypothesis: only one premium option or different
types of premiums
Main
activities

4. Key Activities
Infrastructure
Human
Resources
Financial and
Accounting
Informatics
systems
• Development of the website and app  base of
StudensTry business, need to reach the customers
• Hypothesis: Comments section option, research filters,..
• Hire and evaluate team  make sure that team’s goals
are aligned with StudensTry’s vision and the team is
meeting the needs of StudensTry
• Hypothesis: how many people should integrate the
team, should we have one team per country,…
• Manage cash flows make cash flows projections,
manage shortfalls, set cash flows targets,
• Hypothesis: types of payments (companies: pay per
click and students: success fees)
• Technical development of the website and app
creation of crawlers and design
Support
activities

5. Key Activities
Activities Immediate Predecessors Department
A. Search for a job START Operations
B. Jobs announcements A Partner Companies
C. Interactions with partners to
get jobs
B Operations
D. Advertising campaigns C Marketing and Sales
E. Work with marketing team C (worst case scenario not
succeeded)
Marketing and Sales
F. Apply for a job C (if succeeded) Clients: Students
G. Work with marketing team F (worst case scenario not
succeeded)
Marketing and Sales
H. Pay success fee F (if succeeded) Clients
I. Account for revenues and
costs
H Finance Department
Process example: search for a job

6. Key Resources

7. Key Resources
Position Marketing Director
Main Goals Acquisition of new customers every week and keeping the website
advertised trying to make it a top of mind
Strategic Tasks Identify targets. Plans the marketing and advertising activities as well as
the action plans for sales.
Tactical tasks Promotes the offer in the Target markets, make executive sales visits, make
presentations and contracts of advertisement and sales.
Guides Use Google Adwords, Analytics and Trends to do campaigns, search for
trends among other advertisement campaigns
Position Operations Director
Main Goals Assuring that the website has new, different and appropriate jobs every
week
Strategic Tasks Identify and selecting the jobs offers. Defining the plan for the premium
services.
Tactical tasks Making the transitions between the customers and the companies and
the customers and the premium service
Guides Using CRM for contacting and interacting with customers and using
databases for the interaction with the companies

8. Key Resources
Position Financial Director
Main Goals Assuring that the financial information and all the financing process is
working at a 100% level
Strategic Tasks Checking and planning the revenues and costs sources Taking care of
the financial legal part.
Tactical tasks Managing the Website revenues, costs and other financial information
Guides Working with accountants and financial programms
Position General Director
Main Goals Assuring that every business is working at 100% level
Strategic Tasks Planing the business at a top management level, Taking care of the legal
part of the business.
Tactical tasks Delegating the business tasks to the directors of the main areas,
coordinating the directors. Works on the company investments and
profitability and takes actions regarding the company stakeholders
Guides Working with strategic tools to assure market penetration and growth

9. Key Resources - Hypotheses
Hypotheses How to validate hypotheses
General Director
The need for having someone
managing and coordinating all
business areas
Research of the main business
areas of the project
Marketing and Sales
Director
The need for having someone
responsible for Sales and
Marketing of the company
Market forecast on calculated
Sales and Customers/Companies
Operations Director
The need of having someone
coordinating the major
operational tasks
Research on the most important
operational activities
Financial Director
The need of having someone
taking care of the financial and
accounting part
Research of financial parts for
the business by listing all the
financial activities

10. Key Partners

11. Key Partners
 At the beginning: Identified the 10 most important Hypotheses
 Already validated:
 Customer Segments
 Customer Relationship
 Value Proposition
Business Canvas Area Hypothesis How to validate?
Revenue Stream Pay per click, Premium Service,
Company Adv., Freemium Service
Interviews (cont.)
Key Partners Human Resources Companies; Parish
Councils; Universities and High Schools
Interviews (cont.)
Key activities Management of Online Platform;
Marketing through social media
Group Analysis
Key Resources Registered Students and Partners Market Forecast
Cost Structure Operational Costs; Employees Group Analysis
Channels Youth radio stations; Outdoors Group Analysis
What is Missing?

12. Key Partners
Key Partners Key Resources we get from
them
Type of Strategic
Alliance
Motivations
Human Resources
Companies
Know-How of recruitment
processes;
Connections with more
companies to post offers on the
platform, as well as with more
candidates (students);
Sponsorship
Cooperation
between
competing
companies
Risk and Uncertainty
reduction
Universities and High
Schools
Students that feel the desire to
register on our platform;
Sponsorship
“Buyer-seller”
strategic supply of
students
Acquisition of
resources
City Halls and Parish
Councils
Connections with more
companies to post offers on the
platform, as well as with more
candidates (students);
Sponsorship
Joint-venture to
develop new
business
cooperation
Economies of Scale
Key Partners (Cooperations so far):

13. Questions & Comments
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