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CVXLIVE 2018 BEAT THE YOUTUBE ALGORITHM

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CVXLIVE Presentation by Roberto Blake. The YouTube Algorithm is complex and dictates the success of a YouTube channel, so why can some creators on YouTube ignore the Algorithm and be successful.

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CVXLIVE 2018 BEAT THE YOUTUBE ALGORITHM

  1. 1. BEAT THE YOUTUBE ALGORITHM Presented by Roberto Blake of Awesome Creator Academy SPONSORED BY TUBEBUDDY
  2. 2. SESSION BREAKDOWN ● Introduction ● Can You Ignore the Algorithm ● The Algorithm Revealed ● Best Practices ● Know Your IDEAL VIEWER ● Titles and Thumbnails Are EVERYTHING ● The YOUTUBE SUBSCRIBER FUNNEL ● Q&A (will answer in the hall if out of time)
  3. 3. ROBERTO BLAKE ● Founder of Awesome Creator Academy ● Produced and Edited Over 1300+ YouTube Videos ● Built a community of 350,000+ ● 23 Million Channel Views ● Participated in over 1000 Live Video Streams ● Worked with Brands Including Adobe, Dell and Samsung. ● YouTube Certified Marketer
  4. 4. IGNORE THE ALGORITHM???
  5. 5. Creativity, Consistency, Context And Charisma...
  6. 6. THE ALGORITHM REVEALED?
  7. 7. YOUTUBE HAS SPECIFIC GOALS ● BRING MORE PEOPLE TO THE YOUTUBE WEBSITE ● GIVE VIEWERS VIDEOS THAT ARE RELEVANT TO THEM ● KEEP VIEWERS WATCHING YOUTUBE LONGER ● HAVE VIEWERS ON THE YOUTUBE WEBSITE ITSELF LONGER ● DELIVER RELEVANT VIDEOS IN SEARCH RESULTS ON YOUTUBE & GOOGLE ● IDENTIFY SPECIFIC GROUPS AND AUDIENCES VIEWING BEHAVIOR ● SERVE VIDEOS THAT GET MORE WATCH TIME AND RETENTION ● KEEP PEOPLE ENGAGED WITH CONTENT
  8. 8. SEARCH HISTORY WATCH HISTORY
  9. 9. BREAKING DOWN THE ALGORITHM 1. WATCH TIME FOR CHANNEL AND INDIVIDUAL VIDEOS (CHANNEL AUTHORITY) 2. SESSION STARTS AND SESSION ENDS (CHANNEL/VIDEO AUTHORITY) 3. SESSION DURATIONS (CHANNEL/VIDEO AUTHORITY) 4. RETENTION RATE ON INDIVIDUAL VIDEOS (VIDEO AUTHORITY) 5. OVERALL AVERAGE VIEW DURATION (CHANNEL/VIDEO VIDEO AUTHORITY) 6. HIGH CLICK THRU RATES (TITLE AND THUMBNAIL) 7. RELEVANCY AND ACCESSIBILITY (SEO AND METADATA) 8. VIDEO VIEW VELOCITY (1HR/24HR/7 DAYS) - INDIVIDUAL VIDEO 9. UPLOAD FREQUENCY- VIEWER CYCLES (SEARCH HISTORY/WATCH HISTORY) 10. USER BEHAVIOR AND PATTERN RECOGNITION
  10. 10. TRIGGERING YOUTUBE’S ALGORITHM ● Relevancy- Relevant to a specific type of viewer avatar. To optImize and make relevancy clear to YouTube focus on Closed Captions, Accesiblity, Relevant Metadata/SEO ● High CTR- Ratio of Clicks to Impressions on Title/Thumbnail of a Video ● View Velocity/Watch Time Velocity - How many views/ how much watch time your video gets within the first HOUR and first 24 HOURS of being published. ● High Average View Duration- get as many people watching as much as possible ● Higher Viewer Retention Rates: Get more viewers watching until the end of the video ● Depth of Video Views: Get viewers to watch more videos on YouTube, whether your channels are or other channels, this generates longer sessions
  11. 11. JUST DO THIS (ALWAYS) ● Upload at a time that makes sense for your target viewing audience ● Choose your Topic and Title based on what will capture attention from your target viewers right now ● Optimize your description for Search and Accessibility ● Optimize your metadata for Search and Accessibility, with Tags and Closed Captions ● Add your video to a playlist with 5 or more related videos w/ optimized title & desc ● Create Thumbnails that get attention ● Format your videos for watch time and retention ● Promote hardest in first Hour and 24 Hours
  12. 12. What Gets Views and Subscribers? ● Quality Content ● Relevancy to the Target Viewer ● High Click Thru Rates on Titles and Thumbnails ● View Velocity/Watch Time First 1HR/ 24HRS ● Average View Duration on Video ● Average Viewer Retention Rate on Video ● Getting People to Watch More Videos @robertoblake
  13. 13. FOCUS ON BUILDING YOUR AUDIENCE ● Clearly define your audience- know who your viewer is. ● PrioritIze, Topic, Title, Thumbnails, Timing, Talent- Pick topics that have the viewers attention, make titles that will trigger curiosity, thumbnails that are click worthy and compelling, upload at a time that makes sense, deliver on talent/performance. ● Inventory and Frequency (Upload often, create continuity) Upload related videos, if they watched video A, video B should be related, Continue this pattern. Deliver on expectations once you set them. Give them what they signed up for. ● Format and Structure (Hook, Thread, Close), Hook them with the value proposition, thread - hold their attention and be relatable. Close - finish strong with a compelling call to action or engagement. ● SET UP YOUR SUBSCRIBER FUNNEL, build a system in terms of your content strategy for making videos for your ideal viewer, and prepared to trigger the algorithm as a result of that viewers behavior and patterns.
  14. 14. KNOW YOUR VIEWER
  15. 15. WHO IS MY VIEWER? ● Demo- Age/Gender/Geography/ ● Who are they as a person? ● What has their attention? ● Why should they watch me? ● When do the watch? ● Where are they watching videos? ● How much time do they have? ● How do they watch my videos? ● What will make them come back? ● Why will they relate to me personally?
  16. 16. WHAT MATTERS... ● Topics that have their attention ● Titles that are compelling to click ● Thumbnails that create curiosity ● Have a Deep Inventory of Related Videos ● Frequently Post Related Videos ● Format your videos with a strong hook, thread the story to hold attention, and close with a strong call to action ● Structure Your Videos to deliver value, create more curiosity, promote the rest of your inventory, and trigger engagement ● SET UP YOUR SUBSCRIBER FUNNEL
  17. 17. THUMBNAILS
  18. 18. CODE: CVXLIVE 30% OFF
  19. 19. TYPES OF CONTENT ON YOUTUBE HERO/CASUAL This content is your calling card. This content is highly produced and is meant to reach casual viewers who have no idea who you are. HELP/SEARCH This is search friendly content that owns a specific problem and offers a solution. Use this to education your audience. HUB/COMMUNITY This content focuses on emotional value and can bring your audience together and is likely to be shared with similar people.
  20. 20. SUBSCRIBER FUNNEL
  21. 21. EXECUTE ON THIS... ● Channel Value Proposition- Topics and Themes ● Gateway Content Based on Viewer Interest ● Series and Playlist Tied to the Gateway Video ● Cross Promotion Between Videos and Playlist ● Collaborations with Similar Channels ● Leverage Related Videos, Your Own and Others ● Strong Hook at Start of Every Video ● Build Notification Squad (ask early) ● Establish Credibility and Communicate Value ● Prioritize View Velocity ● Make Each Video Relate to the Others
  22. 22. RESOURCES ● YOUTUBE STARTER KIT 30% OFF CODE: CVXLIVE ● TUBEBUDDY.COM/awsesome ● REV.COM/ROBERTO (CAPTIONING) ● MORNINGFA.ME (RESEARCH) ● YOUTUBE.COM/ROBERTOBLAKE2 ● AWESOMECREATORACADEMY.COM
  23. 23. CONNECT WITH ME ONLINE http://awesomecreatoracademy.com http://twitter.com/robertoblake http://youtube.com/robertoblake2 http://facebook.com/robertoblake2 http://robertoblake.com/itunes http://linkedin.com/in/robertoblake

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