1. The President’s Forum
of Philadelphia
PURPLE COW LEADERSHIP…
the way of the entrepreneur.
June 6, 2012

2. Purple Cow
Author: Seth Godin
Something….
PHENOMENAL
COUNTERINTUITIVE
EXCITING
FLAT OUT UNBELIEVABLE
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3. Definitions
Word Definition
Purple Cow Something or somebody remarkable. Worth talking about.
Worth noticing
Brown Cow Boring stuff. Invisible.
Virus-worthy Potential to spread.
Safe Risky.
Very good The opposite of remarkable.
Sneezers The spreading agents of an ideavirus. The ones who launch
and maintain ideaviruses.
The Big Moo The extreme Purple Cow. The game changing innovation.
Anxiety False fear that corrupts your life.
Customers Your best advisers.
Fitting in Failing.
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4. Where do entrepreneurs live and work?

5. SEE THROUGH THE EYES
OF THE CUSTOMER
“Remarkable is not in the eyes of the
marketer. It doesn’t matter one bit how hard
you have worked on something or how cool
you think it is. It’s up to the consumer. If the
consumer thinks it’s worth remarking about,
then you’ve got a purple cow.”
Seth Godin
The Big Moo

6. Entrepreneur Defined:
“One who helps launch a new venture
or enterprise and accepts full
responsibility for its outcome”
French Economist, Jean-
Baptiste Say first coined
the term in the 1800’s.

7. Creative Destruction
The way in which entrepreneurs change
business norms through innovations,
processes and/or products.
Joseph Schumpeter
Austrian – Hungarian –
American Economist
1883 – 1950

8. 20 Characteristics of the Entrepreneur
Pick your Top Three

9. 20 Characteristics of the Entrepreneur
1. Self Confidence

10. 20 Characteristics of the Entrepreneur
2. Eye for the opportunity

11. 20 Characteristics of the Entrepreneur
3. Strong Work Ethic

12. 20 Characteristics of the Entrepreneur
4. Discipline

13. 20 Characteristics of the Entrepreneur
5. Goal Orientation

14. 20 Characteristics of the Entrepreneur
6. Independent thinker

15. 20 Characteristics of the Entrepreneur
7. Predisposition to be
his or her own boss

16. 20 Characteristics of the Entrepreneur
8. Risk Tolerant

17. 20 Characteristics of the Entrepreneur
9. Strong Willed

18. 20 Characteristics of the Entrepreneur
10. Fiercely Competitive

19. 20 Characteristics of the Entrepreneur
11. Never, Never, Never
Quit Attitude

20. 20 Characteristics of the Entrepreneur
12. Ability to learn
from failures

21. 20 Characteristics of the Entrepreneur
13. Inspire and
energize others

22. 20 Characteristics of the Entrepreneur
14. Attention to detail

23. 20 Characteristics of the Entrepreneur
15. Passion & Purpose

24. 20 Characteristics of the Entrepreneur
16. Visionary

25. 20 Characteristics of the Entrepreneur
17. Leadership qualities

26. 20 Characteristics of the Entrepreneur
18. High Energy

27. 20 Characteristics of the Entrepreneur
19. Creative and
innovative

28. 20 Characteristics of the Entrepreneur
20. Relationship Network

29. Characteristics of the Entrepreneur
What do you think?

30. Today’s Program
Celebrating and recognizing entrepreneurship