Professional Bio Sheet

1. 91 Kenilworth Road Mountain Lakes, NJ 07046 Office: 862-207-9444 Email: [email_address] Website: www.linkedin.com/in/robertsheasby Robert G. Sheasby President/ GM/ EVP – Consumer Goods Robert Sheasby is a CPG Brand turnaround specialist and for the past 4 years as Managing Partner of Advanced Health Laboratories, LLC, has been providing Brand development consulting services to clients in a wide range of product categories including personal care, health, wellness, OTC, beauty/fragrance, household, and food, for the mass, internet and shopping channel/direct response distribution venues. Prior to that, Robert lead the revitalizations and turnarounds of distressed Brands in numerous private equity owned firms including: NO-AD ® Suncare, as Worldwide EVP at Solar Cosmetics Labs (New England Partners/Frontier Capital); San Francisco Soap ® , as Division President, and Aqua Velva ® , Brylcreem ® , Lectric Shave ® and Cepacol ® as VP Marketing, North America at J.B.Williams Co. Inc. (Brynwood II Partners); and Tulip/Color Point ® arts & crafts as VP Marketing at Polymerics, Inc. (Bain Capital). In addition to his keen sense of urgency in the leveraged business environment, Robert brings strong strategic, financial and executive acumen developed over 15 years building and revitalizing Brands in global consumer products companies including Unilever’s Chesebrough-Ponds’ USA where he lead the acquisition and integration of Faberge ® and Prince Matchabelli ® into a $1 Billion U.S. personal care division. Robert, as Chairman of the Operating Committee, U.S. Vice President-Marketing, and Global Brand Franchise Leader-Skin Care, lead the effort launching new products including the award winning $100 Million Mentadent ® toothpaste, and new products from a premier portfolio of global venerable Brands including: Pond’s ® , Vaseline Intensive Care ® , Close-up ® , Brut ® , Cutex ® , Aziza ® , Wind Song ® , Aviance ® , Aqua Net ® , Rave ® , and Q-tips ® . Robert, in earlier corporate marketing and sales roles at Bristol-Myers, American Home Foods, Lever Brothers Company, Grey and DMB&B advertising ( on the GlaxoSmithKline and Proctor & Gamble accounts), created brand building programs on brands including Excedrin ® , Ban ® , Bufferin ® , Vitalis ® , Dove ® , Caress ® , All Detergent ® , Sucrets ® , Charmin ® and Dawn ® . Robert holds a Dual B.S.in Marketing and Advertising conferred jointly by the Newhouse School of Communication and the Whitman School of Management at Syracuse University and where he received numerous industry awards for his creative marketing and advertising work.