SlideShare une entreprise Scribd logo

Rob Garner, ad:tech NYC 2006: Planning and Executing Search Engine Marketing Projects

•
•
Rob Garner
Rob Garner

This presentation was given by Rob Garner in 2006, and covered typical experiences in planning large scale enterprise SEM (search engine marketing) projects, particularly focusing on website redesign and search engine optimization strategy.

TechnologieBusiness
1  sur  11
Planning and Executing Search Engine Marketing Projects ,[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
My background ,[object Object],[object Object],[object Object]
Challenges on the client side (as an in house SEM) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges in the interactive web design agency (speaking as search strategist in this setting) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges in the interactive web design agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges in the search agency (Speaking from web agency experience) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Foundations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring success - Building a business case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommandé

SEM strategies for the classified sector - ICMA GM Miami 2008
SEM strategies for the classified sector - ICMA GM Miami 2008SEM strategies for the classified sector - ICMA GM Miami 2008
SEM strategies for the classified sector - ICMA GM Miami 2008Bluerank
 
SEO / SEM Strategies - Presented in MediaME Forum
SEO / SEM Strategies - Presented in MediaME ForumSEO / SEM Strategies - Presented in MediaME Forum
SEO / SEM Strategies - Presented in MediaME ForumElias Dabbas
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social MediaHootsuite
 
Influencing Search with Social Signals - Rob Garner, Pubcon 2013 Las Vegas
Influencing Search with Social Signals - Rob Garner, Pubcon 2013 Las VegasInfluencing Search with Social Signals - Rob Garner, Pubcon 2013 Las Vegas
Influencing Search with Social Signals - Rob Garner, Pubcon 2013 Las VegasRob Garner
 
Google+ Authorship Markup - Pubcon New Orleans 2013
Google+ Authorship Markup - Pubcon New Orleans 2013Google+ Authorship Markup - Pubcon New Orleans 2013
Google+ Authorship Markup - Pubcon New Orleans 2013Rob Garner
 
RTCM in a Connected World of Search and Social
RTCM in a Connected World of Search and SocialRTCM in a Connected World of Search and Social
RTCM in a Connected World of Search and SocialRob Garner
 
Pubcon Google+ Google Plus and Author Markup Panel by Rob Garner
Pubcon Google+ Google Plus and Author Markup Panel by Rob GarnerPubcon Google+ Google Plus and Author Markup Panel by Rob Garner
Pubcon Google+ Google Plus and Author Markup Panel by Rob GarnerRob Garner
 
Pubcon Las Vegas 2012 - Social Signals on Search, presented by Rob Garner
Pubcon Las Vegas 2012 - Social Signals on Search, presented by Rob GarnerPubcon Las Vegas 2012 - Social Signals on Search, presented by Rob Garner
Pubcon Las Vegas 2012 - Social Signals on Search, presented by Rob GarnerRob Garner
 

Recommandé

SEM strategies for the classified sector - ICMA GM Miami 2008
SEM strategies for the classified sector - ICMA GM Miami 2008SEM strategies for the classified sector - ICMA GM Miami 2008
SEM strategies for the classified sector - ICMA GM Miami 2008Bluerank
 
SEO / SEM Strategies - Presented in MediaME Forum
SEO / SEM Strategies - Presented in MediaME ForumSEO / SEM Strategies - Presented in MediaME Forum
SEO / SEM Strategies - Presented in MediaME ForumElias Dabbas
 
12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social MediaHootsuite
 
Influencing Search with Social Signals - Rob Garner, Pubcon 2013 Las Vegas
Influencing Search with Social Signals - Rob Garner, Pubcon 2013 Las VegasInfluencing Search with Social Signals - Rob Garner, Pubcon 2013 Las Vegas
Influencing Search with Social Signals - Rob Garner, Pubcon 2013 Las VegasRob Garner
 
Google+ Authorship Markup - Pubcon New Orleans 2013
Google+ Authorship Markup - Pubcon New Orleans 2013Google+ Authorship Markup - Pubcon New Orleans 2013
Google+ Authorship Markup - Pubcon New Orleans 2013Rob Garner
 
RTCM in a Connected World of Search and Social
RTCM in a Connected World of Search and SocialRTCM in a Connected World of Search and Social
RTCM in a Connected World of Search and SocialRob Garner
 
Pubcon Google+ Google Plus and Author Markup Panel by Rob Garner
Pubcon Google+ Google Plus and Author Markup Panel by Rob GarnerPubcon Google+ Google Plus and Author Markup Panel by Rob Garner
Pubcon Google+ Google Plus and Author Markup Panel by Rob GarnerRob Garner
 
Pubcon Las Vegas 2012 - Social Signals on Search, presented by Rob Garner
Pubcon Las Vegas 2012 - Social Signals on Search, presented by Rob GarnerPubcon Las Vegas 2012 - Social Signals on Search, presented by Rob Garner
Pubcon Las Vegas 2012 - Social Signals on Search, presented by Rob GarnerRob Garner
 
SXSW Dot.what? How New ICANN gTLDs Will Change the Web or Not
SXSW Dot.what? How New ICANN gTLDs Will Change the Web or NotSXSW Dot.what? How New ICANN gTLDs Will Change the Web or Not
SXSW Dot.what? How New ICANN gTLDs Will Change the Web or NotRob Garner
 
The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...
The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...
The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...Rob Garner
 
Search and Social Signals Pubcon 2011
Search and Social Signals Pubcon 2011Search and Social Signals Pubcon 2011
Search and Social Signals Pubcon 2011Rob Garner
 
Real-Time Marketing in a world of Search and Social
Real-Time Marketing in a world of Search and SocialReal-Time Marketing in a world of Search and Social
Real-Time Marketing in a world of Search and SocialRob Garner
 
Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst Company
Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst CompanyBrands As Publishers - Digital Brand Strategy at iCrossing, a Hearst Company
Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst CompanyRob Garner
 
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...Rob Garner
 
Search and Social media
Search and Social mediaSearch and Social media
Search and Social mediaRob Garner
 
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
 
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPO
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPODesigning Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPO
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPORob Garner
 
Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...
Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...
Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...Rob Garner
 
Designing Websites for Visibility, Rob Garner at the Association of National ...
Designing Websites for Visibility, Rob Garner at the Association of National ...Designing Websites for Visibility, Rob Garner at the Association of National ...
Designing Websites for Visibility, Rob Garner at the Association of National ...Rob Garner
 
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner
 
Rob Garner on Google Personalization, SMX Toronto March 2010
Rob Garner on Google Personalization, SMX Toronto March 2010Rob Garner on Google Personalization, SMX Toronto March 2010
Rob Garner on Google Personalization, SMX Toronto March 2010Rob Garner
 
Digital Brand Monitoring and Management
Digital Brand Monitoring and ManagementDigital Brand Monitoring and Management
Digital Brand Monitoring and ManagementRob Garner
 
Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...
Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...
Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...Rob Garner
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxfnnc6jmgwh
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...itnewsafrica
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 

Contenu connexe

Plus de Rob Garner

SXSW Dot.what? How New ICANN gTLDs Will Change the Web or Not
SXSW Dot.what? How New ICANN gTLDs Will Change the Web or NotSXSW Dot.what? How New ICANN gTLDs Will Change the Web or Not
SXSW Dot.what? How New ICANN gTLDs Will Change the Web or NotRob Garner
 
The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...
The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...
The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...Rob Garner
 
Search and Social Signals Pubcon 2011
Search and Social Signals Pubcon 2011Search and Social Signals Pubcon 2011
Search and Social Signals Pubcon 2011Rob Garner
 
Real-Time Marketing in a world of Search and Social
Real-Time Marketing in a world of Search and SocialReal-Time Marketing in a world of Search and Social
Real-Time Marketing in a world of Search and SocialRob Garner
 
Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst Company
Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst CompanyBrands As Publishers - Digital Brand Strategy at iCrossing, a Hearst Company
Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst CompanyRob Garner
 
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...Rob Garner
 
Search and Social media
Search and Social mediaSearch and Social media
Search and Social mediaRob Garner
 
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
 
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPO
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPODesigning Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPO
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPORob Garner
 
Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...
Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...
Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...Rob Garner
 
Designing Websites for Visibility, Rob Garner at the Association of National ...
Designing Websites for Visibility, Rob Garner at the Association of National ...Designing Websites for Visibility, Rob Garner at the Association of National ...
Designing Websites for Visibility, Rob Garner at the Association of National ...Rob Garner
 
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner
 
Rob Garner on Google Personalization, SMX Toronto March 2010
Rob Garner on Google Personalization, SMX Toronto March 2010Rob Garner on Google Personalization, SMX Toronto March 2010
Rob Garner on Google Personalization, SMX Toronto March 2010Rob Garner
 
Digital Brand Monitoring and Management
Digital Brand Monitoring and ManagementDigital Brand Monitoring and Management
Digital Brand Monitoring and ManagementRob Garner
 
Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...
Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...
Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...Rob Garner
 

Plus de Rob Garner (15)

SXSW Dot.what? How New ICANN gTLDs Will Change the Web or Not
SXSW Dot.what? How New ICANN gTLDs Will Change the Web or NotSXSW Dot.what? How New ICANN gTLDs Will Change the Web or Not
SXSW Dot.what? How New ICANN gTLDs Will Change the Web or Not
 
The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...
The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...
The SEO Impact of New ICANN Top Level Domains (TLDs) SES Chicago - Rob Garner...
 
Search and Social Signals Pubcon 2011
Search and Social Signals Pubcon 2011Search and Social Signals Pubcon 2011
Search and Social Signals Pubcon 2011
 
Real-Time Marketing in a world of Search and Social
Real-Time Marketing in a world of Search and SocialReal-Time Marketing in a world of Search and Social
Real-Time Marketing in a world of Search and Social
 
Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst Company
Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst CompanyBrands As Publishers - Digital Brand Strategy at iCrossing, a Hearst Company
Brands As Publishers - Digital Brand Strategy at iCrossing, a Hearst Company
 
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...
Maintaining SEO Equity through URLs in a Website Redesign, by Rob Garner of i...
 
Search and Social media
Search and Social mediaSearch and Social media
Search and Social media
 
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...
 
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPO
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPODesigning Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPO
Designing Web Sites for SEO Visibility, by iCrossing's Rob Garner for SEMPO
 
Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...
Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...
Transforming Enterprise Organizations into Brand Publishing Machines, by Rob ...
 
Designing Websites for Visibility, Rob Garner at the Association of National ...
Designing Websites for Visibility, Rob Garner at the Association of National ...Designing Websites for Visibility, Rob Garner at the Association of National ...
Designing Websites for Visibility, Rob Garner at the Association of National ...
 
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
 
Rob Garner on Google Personalization, SMX Toronto March 2010
Rob Garner on Google Personalization, SMX Toronto March 2010Rob Garner on Google Personalization, SMX Toronto March 2010
Rob Garner on Google Personalization, SMX Toronto March 2010
 
Digital Brand Monitoring and Management
Digital Brand Monitoring and ManagementDigital Brand Monitoring and Management
Digital Brand Monitoring and Management
 
Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...
Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...
Rob Garner at adtech Chicago 2006: Preserving your URL Equity in a Website Re...
 

Dernier

Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxfnnc6jmgwh
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...itnewsafrica
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityIES VE
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkPixlogix Infotech
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Zeshan Sattar- Assessing the skill requirements and industry expectations for...Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Zeshan Sattar- Assessing the skill requirements and industry expectations for...itnewsafrica
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructureitnewsafrica
 
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observabilityitnewsafrica
 
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data IntegrationBridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integrationmarketing932765
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch TuesdayIvanti
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen
 

Dernier (20)

Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI Age
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App Framework
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Zeshan Sattar- Assessing the skill requirements and industry expectations for...Zeshan Sattar- Assessing the skill requirements and industry expectations for...
Zeshan Sattar- Assessing the skill requirements and industry expectations for...
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
 
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
 
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data IntegrationBridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch Tuesday
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examples
 

Rob Garner, ad:tech NYC 2006: Planning and Executing Search Engine Marketing Projects

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.