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Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Add a
professional photo
1
More views with a profile
photo than without
14x
Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value
Draft a
compelling summary
3
Focus on career accomplishments and
aspirations
Recommend 40 words or more
Include keywords – not buzzwords
Detail your past
work experience
4
More profile views than
those without
12x
5
Add examples of your work
in photos presentations &
videos
Give a dynamic, visually appealing
representation of your professional story
Publishing
Updates
Posts
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Profile analytics
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Measure
LinkedIn notification center
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Tip:
Use Haiku deck to create
Mastering Content Marketing with LinkedIn
Sponsored updates
Reach members on their LinkedIn
homepage
1
Target your audience
2
Optimize
3
Direct sponsored content
Reach members on their LinkedIn homepage
4
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
Introduce characters
1
Build momentum
2
Make it come alive
so they take action
900 Registered
200 Added in 2 hours leading up
3
Mastering Content Marketing with LinkedIn
‘Big Rock’ tactical content
1
Tips and Tricks
2
‘How to….’
3
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
57
Mastering Content Marketing with LinkedIn
59
60
61
Tip:
Art and Design Students
What is trending?
Huff, Bravo, Google
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn

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Mastering Content Marketing with LinkedIn

Notes de l'éditeur

  1. This is the state of affairs we are in And it is why we are here. This is why CONTENT MARKETING is The MOST important trend in Digital Marketing And Mastering Content Marketing ON LinkedIn is REALLY IMPORTANT I HAVE SPENT YEARS IN SALES AND MARKETING. I AM NOT A STRATEGST OR A PUNDIT I MA NOT A GURU OR A NINJA I AM UNICORN I M b2B SALES REP THAT HAS WORKED IN CONTENT MARKETING I am here to: inspire you to MASTER CONTENT MKG ON LINKEDIN take you on a tour of the the main content venues and the most effective content types LEAVe your brain synapseS firing frantically. BUT LET ME BE CLEAR IF YOU REMEMBVER ANYTHING IT THIS THREE THIGNGS:
  2. .
  3. Big Rock content Like Playbooks Ebooks Whitepapers
  4. TRENDS TREND JACK
  5. Leverage trending news to elevate yoru brand message