Rand Fishkin (MOZ) has talked about nailing the optimization process for a blog posts and he started by telling his audience about the importance of determining the goals. So I designed a Slideshare Presentation about the 8 goals you can have in mind when you are about to write a blog post. Link: http://www.robertkatai.com/8-blogging-goals/

1. 8Blogging Goals
to Help Grow
Your Blog

2. moz.com/blog/seo-for-bloggers-whiteboard-friday
This presentation was inspired by
Rand Fishkin’s Whiteboard Friday

3. Companies who blog receive more links to their website.
B2B marketers that use blogs receive more leads than those that do not.
67%
97%

4. Attract
New
Audience

5. Serve
Existing
Community

6. Earn
Influencers
Amplification

7. Answer a
Question

8. Contribute
to an Existing
Conversation

9. Promote a
Product or
Service

10. Convince
the Audience
to Your
Perspective

11. Share
Important
News

12. Every good blog post should have a goal
and every content marketer or blogger
should understand the role of it.

13. Visual Marketer
Brand Evangelist Bannersnack
@katairobi
www.robertkatai.com