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2013 digital marketing trends

      in 2013 brands will get more savvy using social to
                connect with their audience

Key Considerations for 2013                Digital Lead Generation
where is your audience?

Philippines Internet Usage Statistics 2010
our services

                           social advertising        customer support
               community engagement                   community management

      content marketing                                                    SLA management
   online make-over                                                         crisis management
                               marketing             support
SMS/email marketing           socialize your brand   via social channels
                                                                                       social CRM

digital health check          intelligence             offline                branding / stationary
                                 better decisions      traditional
    social/web analytics                                                     video / animation

          competitive analysis                                         billboard / print

                       influencer / sentiment          event management
salesforce marketing cloud
    we mix great technology, forward-thinking digital strategy and
  creative execution to help our clients connect with their audience




Click here to watch on YouTube
                                                         +
how we engage


start
                                              game
               digital                          plan
               health check
                                                          creative
                                                             execution




                               optimize
                                   strategy




                                                          delivery
                                                              team
we deliver using an agile method so that
   you constantly get optimal results         monitor
                                                results
client team matrix

                   Social          Integrated      Social
   Client Team                                                 Intelligence
                  Marketing          Offline      Support

   Business Dev      Digital           Event     Community
                                                                 BI Mgr.
       Mgr.       Project Mgr.        Director     Mgr.
   Relationship    Web Dev           Event          Social       Radian6
       Mgr.        Vendor          Coordinator   Support Rep     Analyst
                                   Video Prod.
                  Content Mgr.
                                     Vendor




           {
                        Creative Director
 shared
                                                    we dedicate a team
creative                 Graphic Artist             to meet your social
services
  team
                             Writer                      needs.
                        Animation Artist
commbank story


                      “We’re changing the way banking happens”
                      - Andy Lark, Chief Marketing Officer



Think a bank can’t be mobile and social?
“Can’t” isn’t in Commonwealth Bank of
Australia’s vocabulary. The CommBank “CAN”
campaign—highlighting services ranging from
mobile payments to apps for home buyers—is
showing Australians what a modern bank can
be. “We’re changing the way banking
happens,” says Chief Marketing Officer Andy
Lark.

                                                             To watch the video, click here
social marketing


                    Listening allows us to
                    identify what people
                   want, then engage them
                    with relevant content.
social engagement

community engagement.
we proactively listen to social conversations
and engage accordingly..


        angry         buying          curious   happy          high klout
                                                ?
                                            ?




        resolve         sell         educate    amplify            offer

                                                    side benefit: organic SEO increase!
social support


              “If our customers are on social
              platforms, Comcast will be too.”
              -   Kip Wetzel, Executive Director Social Media Services & Strategy



Comcast—one of America’s largest video, high-speed
Internet and phone providers—is continuously
changing the way its customers can connect with the
company. Using social tools, Comcast agents like Bill
Gerth—known on Twitter as @ComcastBill—
proactively engage with customers online to answer
questions, solve problems, and foster positive,
transformative experiences.


                              To watch the video on YouTube, click here
our mission

                           “to be the preferred social agency
                           behind successful brands globally”

1. help our clients grow                       2. create value
   by leveraging the social internet through      for shareholders by building a scaleable
   the delivery of innovative services that       delivery center with global touchpoints
   help them understand, connect with and
   enrich their audience

3. build a team environment                    4. enrich local communities
  that attracts, develops and retains
  exceptional people                            by leveraging our technology and capabilities
our clients love us
one big happy family
we belong to a family of multinational companies that
enable us to deliver technology integrated solutions.



  #1 Google Apps Cloud Service Provider       Leading mobile apps firm                 Cloud platform for Software as a
   700+ domains, 1 million+ end users       specializing in mobile financial            Service (SaaS), key services are
                                              services and mCommerce                        CRM, recruitment, ERP




                                          Online training and BPO recruitment              Offshore business incubation and
 Big Data Microsoft practice                                                               Recruitment Process Outsourcing
                                                          portal



                                                                               Social recruitment portal
www.allfamous.com

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What we do at AllFamous Digital

  • 1.
  • 2. 2013 digital marketing trends in 2013 brands will get more savvy using social to connect with their audience Key Considerations for 2013 Digital Lead Generation
  • 3. where is your audience? Philippines Internet Usage Statistics 2010
  • 4. our services social advertising customer support community engagement community management content marketing SLA management online make-over crisis management marketing support SMS/email marketing socialize your brand via social channels social CRM digital health check intelligence offline branding / stationary better decisions traditional social/web analytics video / animation competitive analysis billboard / print influencer / sentiment event management
  • 5. salesforce marketing cloud we mix great technology, forward-thinking digital strategy and creative execution to help our clients connect with their audience Click here to watch on YouTube +
  • 6. how we engage start game digital plan health check creative execution optimize strategy delivery team we deliver using an agile method so that you constantly get optimal results monitor results
  • 7. client team matrix Social Integrated Social Client Team Intelligence Marketing Offline Support Business Dev Digital Event Community BI Mgr. Mgr. Project Mgr. Director Mgr. Relationship Web Dev Event Social Radian6 Mgr. Vendor Coordinator Support Rep Analyst Video Prod. Content Mgr. Vendor { Creative Director shared we dedicate a team creative Graphic Artist to meet your social services team Writer needs. Animation Artist
  • 8. commbank story “We’re changing the way banking happens” - Andy Lark, Chief Marketing Officer Think a bank can’t be mobile and social? “Can’t” isn’t in Commonwealth Bank of Australia’s vocabulary. The CommBank “CAN” campaign—highlighting services ranging from mobile payments to apps for home buyers—is showing Australians what a modern bank can be. “We’re changing the way banking happens,” says Chief Marketing Officer Andy Lark. To watch the video, click here
  • 9. social marketing Listening allows us to identify what people want, then engage them with relevant content.
  • 10. social engagement community engagement. we proactively listen to social conversations and engage accordingly.. angry buying curious happy high klout ? ? resolve sell educate amplify offer side benefit: organic SEO increase!
  • 11. social support “If our customers are on social platforms, Comcast will be too.” - Kip Wetzel, Executive Director Social Media Services & Strategy Comcast—one of America’s largest video, high-speed Internet and phone providers—is continuously changing the way its customers can connect with the company. Using social tools, Comcast agents like Bill Gerth—known on Twitter as @ComcastBill— proactively engage with customers online to answer questions, solve problems, and foster positive, transformative experiences. To watch the video on YouTube, click here
  • 12. our mission “to be the preferred social agency behind successful brands globally” 1. help our clients grow 2. create value by leveraging the social internet through for shareholders by building a scaleable the delivery of innovative services that delivery center with global touchpoints help them understand, connect with and enrich their audience 3. build a team environment 4. enrich local communities that attracts, develops and retains exceptional people by leveraging our technology and capabilities
  • 14. one big happy family we belong to a family of multinational companies that enable us to deliver technology integrated solutions. #1 Google Apps Cloud Service Provider Leading mobile apps firm Cloud platform for Software as a 700+ domains, 1 million+ end users specializing in mobile financial Service (SaaS), key services are services and mCommerce CRM, recruitment, ERP Online training and BPO recruitment Offshore business incubation and Big Data Microsoft practice Recruitment Process Outsourcing portal Social recruitment portal