Literature Review: Design As Rhetoric

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Robin McDowell

Design

1. WHAT IS
DESIGN?
Is it a process, an action, a place,
a language, a thing, a system?

2. WHAT IS A
DESIGNER?
How do we know? What do designers do?

DESIGN
process
verb
place
language
code
responsible activity
DESIGNER
post-industrial professional
desire engineer
dealer of choice
possibility seeker
visionary
midwife of problems

DESIGN
process
verb
place
language
code
responsible activity
AUDIENCE
DESIGNER
post-industrial professional
desire engineer
dealer of choice
possibility seeker
visionary
midwife of problems

DESIGN
AUDIENCE
DESIGNER
THE DESIGNER’S
WORLD
THE DESIGN ARGUMENT
LOGOS
ETHOS
PATHOS
BUCHANAN

DESIGN
AUDIENCE
DESIGNER
COMMUNITY
MEANING
RITUAL
KRIPPENDORF
SOCIAL CONTEXT
CAPITALISM
POLITICS

DESIGN
AUDIENCE
DESIGNER
THE DESIGNER’S
SPEECH
“OBJECTS”
STORIES
SIGNALS
TIME
SUDJIC

DESIGN
AUDIENCE
DESIGNER
COMMUNICATION
SUBSTANCE OF THE WORLD
SPACES
SENSES
THACKARA

DESIGN
AUDIENCE
DESIGNER
STYLE
CONTENT
REAL WORLD
VISION
DETAILS
VALUES
RYBCYNSKI

DESIGN
AUDIENCE
DESIGNER
FUNCTION
THINGS
STANDARDS
HEURISTICS
TOOLS
NORMAN: 1985

DESIGN
AUDIENCE
DESIGNER
SEDUCTION
REAL/VIRTUAL THINGS
PERFORMANCE
STORIES
NEED
NORMAN: 2005

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