SlideShare une entreprise Scribd logo
1  sur  16
Rural Marketing Mix Marketing Mix ‘refers’ to the set of actions, tactics, tools or variables that a company uses to promote and sells its brand or product in a markets
4 Ps of Rural Marketing Every Product and promotion, which is a hit in cities , might not work in rural areas Product Price Place Promotion
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Place  ( A village as a pace for promotion, distribution, and consumption is very different from town or city) ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Promotion ,[object Object],[object Object]
Media Vehicles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of rural marketing mix ,[object Object],[object Object],[object Object],[object Object]
Examples of rural marketing mix ,[object Object],[object Object],[object Object]
Examples of rural marketing mix ,[object Object],[object Object],[object Object],[object Object]
Additional Ps of Rural Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
4 As of Rural Marketing Mix ,[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Rural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchRural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchArsh Koul
 
Rural Pricing strategy
Rural Pricing strategyRural Pricing strategy
Rural Pricing strategyBrahm Sharma
 
Marketing Mix for Rural market
Marketing Mix for Rural market Marketing Mix for Rural market
Marketing Mix for Rural market Taresh Harvansh
 
Segmentation Of Rural Market
Segmentation Of Rural MarketSegmentation Of Rural Market
Segmentation Of Rural Marketrobinslides
 
Rural consumer behavior
Rural consumer behaviorRural consumer behavior
Rural consumer behaviorHarkamal Singh
 
Targeting And Positioning In Rural Market
Targeting And Positioning In Rural MarketTargeting And Positioning In Rural Market
Targeting And Positioning In Rural MarketNishit Mehta
 
Rural Marketing Research
Rural Marketing ResearchRural Marketing Research
Rural Marketing ResearchSavi Arora
 
Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior. Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior. Rajendran Ananda Krishnan
 
Rural marketing
Rural marketingRural marketing
Rural marketingsatya pal
 
Rural Marketing, VTU Syllabus Module 1
Rural Marketing, VTU Syllabus Module 1Rural Marketing, VTU Syllabus Module 1
Rural Marketing, VTU Syllabus Module 1Adani University
 
Rural marketing module 4
Rural marketing module 4Rural marketing module 4
Rural marketing module 4Roy Thomas
 
Opportunities and challenges in indian rural market
Opportunities and challenges in indian rural marketOpportunities and challenges in indian rural market
Opportunities and challenges in indian rural marketSAMEER LAKHANI
 
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysisRural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysistrupti soni
 
Rural communication in Rural Marketng
Rural communication in Rural MarketngRural communication in Rural Marketng
Rural communication in Rural MarketngChandan Singh
 

Tendances (20)

Rural consumer behaviour
Rural consumer behaviourRural consumer behaviour
Rural consumer behaviour
 
Rural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchRural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing Research
 
Rural Pricing strategy
Rural Pricing strategyRural Pricing strategy
Rural Pricing strategy
 
Marketing Mix for Rural market
Marketing Mix for Rural market Marketing Mix for Rural market
Marketing Mix for Rural market
 
Segmentation Of Rural Market
Segmentation Of Rural MarketSegmentation Of Rural Market
Segmentation Of Rural Market
 
Rural marketing ppt
Rural marketing pptRural marketing ppt
Rural marketing ppt
 
Rural consumer behavior
Rural consumer behaviorRural consumer behavior
Rural consumer behavior
 
Targeting And Positioning In Rural Market
Targeting And Positioning In Rural MarketTargeting And Positioning In Rural Market
Targeting And Positioning In Rural Market
 
Rural Marketing, Environment
Rural Marketing, Environment Rural Marketing, Environment
Rural Marketing, Environment
 
Rural Marketing Research
Rural Marketing ResearchRural Marketing Research
Rural Marketing Research
 
Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior. Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior.
 
Rural marketing ppt
Rural marketing pptRural marketing ppt
Rural marketing ppt
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 
Rural Marketing, VTU Syllabus Module 1
Rural Marketing, VTU Syllabus Module 1Rural Marketing, VTU Syllabus Module 1
Rural Marketing, VTU Syllabus Module 1
 
Rural marketing module 4
Rural marketing module 4Rural marketing module 4
Rural marketing module 4
 
Opportunities and challenges in indian rural market
Opportunities and challenges in indian rural marketOpportunities and challenges in indian rural market
Opportunities and challenges in indian rural market
 
Rural Products
Rural ProductsRural Products
Rural Products
 
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysisRural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
 
Rural communication in Rural Marketng
Rural communication in Rural MarketngRural communication in Rural Marketng
Rural communication in Rural Marketng
 
Rural marketing
Rural marketing Rural marketing
Rural marketing
 

Similaire à Rural Marketing Mix

The future of rural marketing
The future of rural marketingThe future of rural marketing
The future of rural marketingVikram Ram
 
Rural marketing
Rural marketing Rural marketing
Rural marketing Ravi G
 
Pricing Strategy for Rural Market
Pricing Strategy for Rural MarketPricing Strategy for Rural Market
Pricing Strategy for Rural Marketyashpal01
 
Rural marketing of cosmetics
Rural marketing of cosmeticsRural marketing of cosmetics
Rural marketing of cosmeticstamanna13
 
Rural Marketing
Rural MarketingRural Marketing
Rural Marketingdharsahab
 
4 a's of rural-market
4 a's of rural-market4 a's of rural-market
4 a's of rural-marketNatasha Gupta
 
Rural branding
Rural brandingRural branding
Rural brandingSunil
 
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,Vijayawada
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,VijayawadaCase study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,Vijayawada
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,VijayawadaRavi G
 
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regionsmarketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regionsSachin Wakchaure
 
Advertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural MarketAdvertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural Marketrobinslides
 
Advertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural MarketAdvertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural Marketrobinslides
 
Sales Promotional Strategies In Rural Market
Sales Promotional Strategies In Rural MarketSales Promotional Strategies In Rural Market
Sales Promotional Strategies In Rural Marketyashpal01
 
Rural Market Product Innovation
Rural Market Product InnovationRural Market Product Innovation
Rural Market Product InnovationSakshi Jain
 

Similaire à Rural Marketing Mix (20)

The future of rural marketing
The future of rural marketingThe future of rural marketing
The future of rural marketing
 
Rural marketing
Rural marketing Rural marketing
Rural marketing
 
Pricing Strategy for Rural Market
Pricing Strategy for Rural MarketPricing Strategy for Rural Market
Pricing Strategy for Rural Market
 
Rural Marketing
Rural MarketingRural Marketing
Rural Marketing
 
Rural marketing of cosmetics
Rural marketing of cosmeticsRural marketing of cosmetics
Rural marketing of cosmetics
 
Rural Marketing
Rural MarketingRural Marketing
Rural Marketing
 
Rural Marketing
Rural MarketingRural Marketing
Rural Marketing
 
4 a's of rural-market
4 a's of rural-market4 a's of rural-market
4 a's of rural-market
 
Rural mktg(shalvi)
Rural mktg(shalvi)Rural mktg(shalvi)
Rural mktg(shalvi)
 
Rural branding
Rural brandingRural branding
Rural branding
 
Rural India
Rural India Rural India
Rural India
 
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,Vijayawada
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,VijayawadaCase study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,Vijayawada
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,Vijayawada
 
Marketing
MarketingMarketing
Marketing
 
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regionsmarketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
marketing-innovative-strategies-effects-fmcg-companies-in-india-rural-regions
 
Advertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural MarketAdvertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural Market
 
Advertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural MarketAdvertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural Market
 
Sales Promotional Strategies In Rural Market
Sales Promotional Strategies In Rural MarketSales Promotional Strategies In Rural Market
Sales Promotional Strategies In Rural Market
 
Rural Market Product Innovation
Rural Market Product InnovationRural Market Product Innovation
Rural Market Product Innovation
 
Case study on coke
Case study on cokeCase study on coke
Case study on coke
 
Niraj Rural Marketing
Niraj Rural MarketingNiraj Rural Marketing
Niraj Rural Marketing
 

Plus de robinslides

Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behaviorrobinslides
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviourrobinslides
 
International Imc
International ImcInternational Imc
International Imcrobinslides
 
Service Marketing
Service MarketingService Marketing
Service Marketingrobinslides
 
Rural & Agricultural Marketing Intro
Rural & Agricultural Marketing IntroRural & Agricultural Marketing Intro
Rural & Agricultural Marketing Introrobinslides
 
Projects Working In Rural India
Projects Working In Rural IndiaProjects Working In Rural India
Projects Working In Rural Indiarobinslides
 
Coca Cola India€  ’²S Thirst For Rural Marketing
Coca Cola India€  ’²S Thirst For Rural MarketingCoca Cola India€  ’²S Thirst For Rural Marketing
Coca Cola India€  ’²S Thirst For Rural Marketingrobinslides
 

Plus de robinslides (13)

Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
It Audit
It AuditIt Audit
It Audit
 
International Imc
International ImcInternational Imc
International Imc
 
Crm
CrmCrm
Crm
 
Success
SuccessSuccess
Success
 
Shoppers Stop
Shoppers StopShoppers Stop
Shoppers Stop
 
Service Marketing
Service MarketingService Marketing
Service Marketing
 
Rural & Agricultural Marketing Intro
Rural & Agricultural Marketing IntroRural & Agricultural Marketing Intro
Rural & Agricultural Marketing Intro
 
Projects Working In Rural India
Projects Working In Rural IndiaProjects Working In Rural India
Projects Working In Rural India
 
Coca Cola India€  ’²S Thirst For Rural Marketing
Coca Cola India€  ’²S Thirst For Rural MarketingCoca Cola India€  ’²S Thirst For Rural Marketing
Coca Cola India€  ’²S Thirst For Rural Marketing
 
Daily Movers
Daily MoversDaily Movers
Daily Movers
 
Fed Exppt Crm
Fed Exppt CrmFed Exppt Crm
Fed Exppt Crm
 

Dernier

Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524najka9823
 
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCRashishs7044
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 

Dernier (20)

Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524
 
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 

Rural Marketing Mix

  • 1. Rural Marketing Mix Marketing Mix ‘refers’ to the set of actions, tactics, tools or variables that a company uses to promote and sells its brand or product in a markets
  • 2. 4 Ps of Rural Marketing Every Product and promotion, which is a hit in cities , might not work in rural areas Product Price Place Promotion
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.