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SXSW Takeaways
           Learnings and ideas from the South by Southwest Interactive Conference.



4/2/2009                           SXSW 2009                                1
What Users Want
People are remarkably bad at predicting their own behavior.



4/2/2009                         SXSW 2009                          3
People don’t come to your site to stay, they come to your site to leave.



 4/2/2009                         SXSW 2009                                4
Turn beginners into intermediates immediately


4/2/2009                        SXSW 2009                  5
Building Community
Small Simple Tasks

4/2/2009          SXSW 2009     7
What’s in it for the user?

4/2/2009              SXSW 2009         8
Map the customer as the center of the organization


4/2/2009                 SXSW 2009                     9
Typography & Brand
How would we package it?


4/2/2009             SXSW 2009        11
Best typographers don’t think about what font to use,
            rather how to use that font.

4/2/2009                 SXSW 2009                      12
How recognizable is our branding?


4/2/2009                  SXSW 2009            13
Design & Development
Consumer Library || Developer Framework


4/2/2009                     SXSW 2009               15
Could our sites load faster?


4/2/2009               SXSW 2009          16
Using scenarios for better brainstorming


4/2/2009                     SXSW 2009                17
What are our Design Principles?

4/2/2009                 SXSW 2009           18
The Road Ahead
Here comes Twitter


4/2/2009          SXSW 2009     20
Our grandchildren will know every thing we ever did.


4/2/2009                      SXSW 2009                      21
Who will be our trust agents?


4/2/2009                SXSW 2009          22
Targeting ads to your friends based on your purchases.


4/2/2009                     SXSW 2009                       23
What If > What Is


4/2/2009          SXSW 2009    24
Three more months work.


4/2/2009             SXSW 2009       25
We’re all learning together

4/2/2009               SXSW 2009         26

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SXSW Takeaways