7. Independent producers typically
receive approximately 50% of
advertising revenue in
online distribution deals.
~ sourced from multiple popular services
8. 22% of Americans cut their
cable or satellite tv services
from 2008 to 2009.
~ Pew Research Center
July 2009
9. 32% who cancelled cable or tv
services in 2008-2009 connected
their television to a computer to
view online video instead.
~ Pew Research Center
March 2010
10. 35% of all internet users
have watched television
programs or movies online.
~ Pew Research Center
March 2010
11. 52% of internet users aged
18-29 have watched television
programs or movies online.
~ Pew Research Center
March 2010
12. 40% of online consumers in
North America are willing to
tolerate more advertising to
support free content.
~ Nielsen Media Research
February 2010
13. 39% of online consumers in
North America are willing to
pay for professional content.
~ Nielsen Media Research
February 2010
14. 8% of online consumers have
paid for professionally
produced video online.
~ Nielsen Media Research
February 2010
15. 25% of illegal movie downloaders in
Australia say they don’t pay because
they can’t find the films on DVD.
~ news.com.au
May 07, 2010
16. Provided with a convenient
method to legally pay for movies,
2/3 of illegal downloaders in
Australia would pay $2 - $5 per film.
~ news.com.au
May 07, 2010
17. 30% of existing online video
viewers say they are ready to
stream movie rentals for $2-3.
~ Digitalsmiths
2009 “TV Anywhere Survey”
18. 54% of Netflix subscribers
regularly use the ‘Watch Instantly’
streaming video option.
~ One Touch Intelligence
October 2009
19. 52% of online consumers prefer
to make micropayments for
individual video content, rather
than subscribe to a source.
~ Nielsen Media Research
February 2010
20. 76% of mobile users pay
directly for content.
54% pay for music, movies
and entertainment.
~ Morgan Stanley Research
April 12, 2010
21. 65% of iPhone/iTouch game
apps are purchased, not free.
73% of entertainment content apps
for iPhone/iTouch are purchased.
~ Morgan Stanley Research
April 12, 2010
22. 1/3 of the top 100 YouTube
videos are typically pirated.
~ TubeMogul
January, 2010
23. 15% of viewers stop watching
when they see a pre-roll ad.
~ TubeMogul
February 2010
24. 81.19% of viewers click away
when a video to rebuffers.
~ TubeMogul
December 2009
25. Just 17% of YouTube video
is user generated content now.
~ TubeMogul
January 2010
26. From a cross-section of Brightcove
clients, 32% say their online videos
are not profitable.
18% say online video is profitable.
~ Brightcove / TubeMogul
Quarterly Research Report, Q1 2010
27. 16% of clients polled by Brightcove
intend to sell video content via
pay-per-download in 2010.
17% plan to sell by subscription.
~ Brightcove / TubeMogul
Quarterly Research Report, Q1 2010
28. 73% of colleges report increasing
demand for existing online courses.
66% report increasing demand for
new online courses.
~ The Sloan Consortium
January, 2010
29. 24% of adult students are
enrolled in online classes.
11% of all higher education
registration is for online courses.
~ Eduventures, Inc.
December 2009
