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Mobile trends, 
web & native 
@robertnyman
Mozilla is a 
global non-profit 
dedicated 
to putting you 
in control of 
your online 
experience and 
shaping the 
future of the 
Web for the 
public good
Mobile phone trends
iOS controls most of the high-end device market 
! 
Android almost every other area 
! 
Windows Phone gains developer interest, but not users 
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
IDC: Smartphone OS Market Share, Q2 2014
IDC: Smartphone OS Market Share, Q2 2014
255 million units shipped 
Nearly 85% of the market share 
IDC: Smartphone OS Market Share, Q2 2014
Android fragmentation 
Android Fragmentation Visualized (August 2014)
Users
Mobile trends, web & native
Quartz - These are the 25 
most popular mobile apps 
in America
Mobile trends, web & native
Men Women 
Guardian - Women taking the lead when it comes to mobile 
App types & usage 
50 
37,5 
25 
12,5 
0 
Health Entertainment Lifestyle Social networking Games
Business Insider/Flurry
Business Insider/Flurry
Mobile trends, web & native
Android Wear
Mobile trends, web & native
Mobile trends, web & native
Mobile trends, web & native
Developer climate
Programming languages, 
Mobile app developers 
HTML5 
42 
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 
Other 
27 
C# 
23 
Objective-C 
24 
C/C++ 
26 
Java (Android) 
38
47% of iOS developers, 42% of Android developers 
! 
use something other than the native language 
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Android iOS Windows Phone BlackBerry 10 Others 
Platform priority 
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 
13% 
3% 
10% 
32% 
42%
No of platform targets 
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 
2,9 
2,175 
1,45 
0,725 
0 
July 2013 July 2014
App revenue 
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 
Haves 
12% 
Strugglers 
19% 
Poverty stricken 
22% 
Have nothings 
47%
Majority of app businesses not sustainable with current revenue 
50% of iOS developers, 64% of Android developers 
below the ‘app poverty line” of $500 per app per month 
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Games dominate app store revenues, 
yet most games developers struggle 
! 
33% of developers make games 
57% of those games make less than $500 per month 
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Target users 
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 
70 
52,5 
35 
17,5 
0 
Targets consumers Targets professionals Targets enterprise
Developers who target enterprises: 
! 
Twice as likely to be earning over $5k per app per month 
Almost 3 times as likely to earn more than $25k per app per month. 
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Mobile trends, web & native
Third party tools are a critical part of successful app businesses 
! 
The more tools a developer uses, the more money they make 
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Emerging markets
IDC: Worldwide Smartphone Forecast by Region
IDC: Smartphone Average Selling Price
Google Plans to Spend ~$1 Billion on Android One in India 
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Robert Nyman 
robertnyman.com 
robert@mozilla.com 
Mozilla 
@robertnyman

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Mobile trends, web & native

  • 1. Mobile trends, web & native @robertnyman
  • 2. Mozilla is a global non-profit dedicated to putting you in control of your online experience and shaping the future of the Web for the public good
  • 4. iOS controls most of the high-end device market ! Android almost every other area ! Windows Phone gains developer interest, but not users Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  • 5. IDC: Smartphone OS Market Share, Q2 2014
  • 6. IDC: Smartphone OS Market Share, Q2 2014
  • 7. 255 million units shipped Nearly 85% of the market share IDC: Smartphone OS Market Share, Q2 2014
  • 8. Android fragmentation Android Fragmentation Visualized (August 2014)
  • 11. Quartz - These are the 25 most popular mobile apps in America
  • 13. Men Women Guardian - Women taking the lead when it comes to mobile App types & usage 50 37,5 25 12,5 0 Health Entertainment Lifestyle Social networking Games
  • 22. Programming languages, Mobile app developers HTML5 42 Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation Other 27 C# 23 Objective-C 24 C/C++ 26 Java (Android) 38
  • 23. 47% of iOS developers, 42% of Android developers ! use something other than the native language Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  • 24. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  • 25. Android iOS Windows Phone BlackBerry 10 Others Platform priority Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 13% 3% 10% 32% 42%
  • 26. No of platform targets Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 2,9 2,175 1,45 0,725 0 July 2013 July 2014
  • 27. App revenue Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation Haves 12% Strugglers 19% Poverty stricken 22% Have nothings 47%
  • 28. Majority of app businesses not sustainable with current revenue 50% of iOS developers, 64% of Android developers below the ‘app poverty line” of $500 per app per month Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  • 29. Games dominate app store revenues, yet most games developers struggle ! 33% of developers make games 57% of those games make less than $500 per month Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  • 30. Target users Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation 70 52,5 35 17,5 0 Targets consumers Targets professionals Targets enterprise
  • 31. Developers who target enterprises: ! Twice as likely to be earning over $5k per app per month Almost 3 times as likely to earn more than $25k per app per month. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  • 33. Third party tools are a critical part of successful app businesses ! The more tools a developer uses, the more money they make Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  • 35. IDC: Worldwide Smartphone Forecast by Region
  • 36. IDC: Smartphone Average Selling Price
  • 37. Google Plans to Spend ~$1 Billion on Android One in India Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
  • 38. Robert Nyman robertnyman.com robert@mozilla.com Mozilla @robertnyman