Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Marketing across multiple platforms - the challenges and opportunities - SASCon 2012

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Prochain SlideShare
A world gone mobile may 2012
A world gone mobile may 2012
Chargement dans…3
×

Consultez-les par la suite

1 sur 13 Publicité
Publicité

Plus De Contenu Connexe

Publicité

Similaire à Marketing across multiple platforms - the challenges and opportunities - SASCon 2012 (20)

Plus récents (20)

Publicité

Marketing across multiple platforms - the challenges and opportunities - SASCon 2012

  1. 1. Marketing across multiple platforms - the challenges and opportunities Increasingly search is not confined to desktops with more searches taking place on mobiles and tablets than ever before. We explore what those opportunities are and how they can be maximised. @robweatherhead @ady_a @cobblers #SASCon
  2. 2. Multi- platform opportunities Rob Weatherhead Head of Digital Operations rob.weatherhead@medicom.com
  3. 3. The stats bit….. 1.2 billion mobile Web 5.9 billion mobile subscribers (87% of the world population) users worldwide More than 55m iPads sold worldwide, and around 5m in the UK Mobile broadband outnumbers fixed Mobile devices account for 8.49% of global Website hits. broadband 2:1 PayPal expects to see $7 billion in mobile payments in 2012 M-commerce is Browsing by device: predicted to reach US$119 April 2011 April 2012 billion in 2015 Desktop 95.26% 91.44% Mobile 4.43% 7.30%
  4. 4. What about search? 51% of smart phone users across the globe would be classified as „heavy search users‟ on their mobile phone In the UK 58% of smartphone users have used their device for a product level search Search the 2nd most frequent activity on a tablet In the western world, no country has less than a 33% figure for smart phone users who are heavy searchers Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile In the UK that would be 15% of the population „heavy search users on smartphones‟, in Singapore 37% of the population
  5. 5. Multi platform opportunities right place, right time, right message, right device
  6. 6. People are attached to their mobiles 33% sex 55% caffeine 63% chocolate 22% toothbrush 20% computer 54% exercise 70% alcohol 43% shoes 22% partner
  7. 7. Target by time of day ……..and state of mind
  8. 8. Allowing action where it previously wasn‟t available 71 percent of smartphone users that see TV, press or online ad, do a mobile search
  9. 9. Engaging with „the sloucher‟ “most people aren‟t mobile when they‟re using it (tablet). Most of them are, in fact, on the couch, watching TV, in the kitchen or in bed.”
  10. 10. Reach more of your audience Percentage of mobile web users who never of infrequently use the desktop web 22% 25% 70% 30% 59% 44% 57% Source: mobithinking
  11. 11. Engage at different levels based on usage Exploration Excavation Mission Source: bing
  12. 12. The multi-platform opportunity • The opportunity is pretty big and is only going to get bigger! • Different devices are used for different stages of the user journey - but search is done on them all • A multiplatform approach enables you to reach more people, more of the time • Multiplatform is essential as more people are mobile only web users • You cant walk into a store with a desktop! • People are attached to their devices which builds trust by association • Mobile enables activation of other channels
  13. 13. Rob Weatherhead Head of Digital Operations rob.weatherhead@medicom.com

×