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In the 21st century, businesses need to stand for something to be successful.
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BE Brands
1.
2.
Where there is
no vision, the people perish. Proverbs.
3.
We believe the
single biggest opportunity for business is to inspire its people with a sense of purpose and passionate belief in what they can BE.
4.
We call this
BE Branding?
5.
BE Branding links
meaning with marketing
6.
Tell me a
story of what you believe in, not just what you do.
7.
Belief is the
key to BE brands. Don’t say it, BE it.
8.
Beliefs must be
clearly articulated.
9.
We look for
substance and beliefs we can connect with.
10.
If we BElieve
in something, we want to BElong to it.
11.
Spencer Tunick We
love to belong, to be part of something
12.
To the outside
world, BElonging can look irrational.
13.
We’re united by
stories of hope, belief and rebellion
14.
I just had
to have this phone, so I bought two!
15.
When we belong,
we behave irrationally
16.
BElief. BElonging. BEhaviour.
17.
brand bastions.
18.
19.
20.
21.
22.
23.
For more information
visit www.belonggroup.com.au or check out Simon Hammond’s book: ‘BE Brands’