Pt3 Organic SEO Workshop for Wedding Pros

Quick and Easy SEO
How to Make Google ♥{heart}♥ You, + Get Brides to Find You

How Search Engines Work
Complex algorithm
that takes into account
over 200 factors,
including

Authority (read:
inbound links)

Load Time

Content

How Search
Engines Used
to Work
Keywords (density)
Meta descriptions and tags
In-bound links

Tenacious Myth That’s Like, So 1995!
It’s all about Meta Tags, Keywords + descriptions

It’s all about Meta
Tags, Keywords +
Descriptions
200 factors that go into the algorithm

It is not enough focus on meta tags, keywords
+ descriptions

It’s doesn’t improve your rankings, but it can
improve your click through

Google is highly interested in your
relationship with others

Black Hat/White Hat: A Brief Word

Black Hat SEO attempts to improve
rankings in ways that are disapproved
of by the search engines, or involve
deception. One black hat technique uses
text that is hidden, either as text colored
similar to the background.

BLACK HAT HAS QUICK BUT OFTEN
SHORT LIVED RESULTS

Black Hat/White Hat: A Brief Word

Black Hat SEO attempts to improve
rankings in ways that are disapproved
of by the search engines, or involve
deception. One black hat technique uses
text that is hidden, either as text colored
similar to the background.

BLACK HAT HAS QUICK BUT OFTEN
SHORT LIVED RESULTS

White Hat SEO is merely effective
marketing, making efforts to deliver
quality content to an audience that has
requested the quality content..

WHITE HAT TAKES TIME BUT IS
SUSTAINABLE

First, Focus on Content

Good, valuable content that will
encourage people to link to you
or at the very least Tweet/FB/
Stumble/Bookmark you

Keyword rich content Google
can read

Regularly updated content ~
Google is a voracious reader:

Google Is Multi-Lingual
In addition to
reading the
content you
write, Google
can read html
code

Google Does not
understand
pictures

Google Is Multi-Lingual
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://
www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
In addition to <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US">
<head proﬁle="http://gmpg.org/xfn/11">
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
reading the <meta name="verify-v1"
content="RqHQxbnUISATTvky5u8zaYNICo2OBcllyDF13yQ3zbk=" />
<meta name="y_key" content="602bd6d3c70452d0"/>
content you <title>Style Me Pretty - The Ultimate Wedding Blog</title>
<script type="text/javascript" charset="utf-8">
write, Google !
!
//chartbeat p1
var _sf_startpt=(new Date()).getTime();
! var ajaxurl = "/wp-admin/admin-ajax.php";
can read html
code 
<meta name="description" content="A wedding blog for the style obsessed bride." /
Google Does not >
<meta name="keywords" content="wedding blogs, wedding blog, wedding
planning, wedding photography, wedding invitations, wedding dresses, wedding
understand cakes, inspiration boards, color palettes, wedding style, DIY weddings, stationery,
bride, wedding trends, wedding planning, wedding cinematography, wedding" />

pictures <link rel="canonical" href="http://www.stylemepretty.com/" />

</head>
<body class="home">

Code: Super Scary?
Not if you know what you’re looking for...

Code: Super Scary?

<title>Las Vegas Wedding by Meredith Carlson Photography |
Style Me Pretty : The Ultimate Wedding Blog</title>

Code: Super Scary?
<p style="text-align: left;"><em>My husband and I had a long engagement; although we were immediately ready to be
“husband and wife,” we weren’t sure if we wanted to be “bride and groom.” After law school, we were led to
Charlee, who became not only our wedding planner, but our surrogate mother, and rallied us into the wedding spirit. </
em></p>
<p style="text-align: left;"><em>On board and with a game plan, Javier and I wanted to incorporate the Arizona
landscape, and blend our Mexican and Jewish backgrounds. We decided to have the ceremony and reception at the
Phoenix Art Museum, and collaborated with a local artist, Teresa Villegas, to incorporate her Loteria images throughout the
wedding, including imagery in the wedding invitations, the escort cards, and table cards. We used only local succulents for
the bouquet, boutonnieres, centerpieces, favors, aisle, and chuppah decoration. In lieu of a wedding party, we had the
mariachi in the processional of our Jewish ceremony, who performed siman tov and hava nagila for the occasion. We
decorated the reception with papel picados, served our guests Mexican street-style food, and danced the hora.</em></p>
<p style="text-align: left;"><em>Above all, Javier and I wanted the wedding to be relaxed, have a sense of humor, and feel
like we were celebrating those attending just as much as we were celebrating our marriage. We tried to make each element
of the wedding a gift for our guests; we turned the escort cards into fridge magnets, collected antique milk glass vases as
centerpieces which guests could keep, had succulent favors, and provided customized yarmulkes. I surprised Javier in the
middle of our ﬁrst dance with a performance by the Epik Dancers of Beyonce’s“Single Ladies,” just to keep him
and our guests on their toes. </em></p>
<p style="text-align: left;"><em>Simply put, our wedding was a fantastic party with a lot of love. We get it now; it really is
one of the best days of your life.</em></p>

Code: Super Scary?
<div class="postinfo2">
Filed Under: <h4><a href="http://www.stylemepretty.com/category/real-weddings/diy/" title="View
all posts in Do-It-Yourself Inspired" rel="category tag">Do-It-Yourself Inspired</a></h4> </div>
<div class="tags">
<h4>Tags: <a href="http://www.stylemepretty.com/tag/cake-stand/" rel="tag">Cake Stand</a></h4>
<h4>• <a href="http://www.stylemepretty.com/tag/do-it-yourself-inspired/" rel="tag">Do-It-Yourself
Inspired</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/gilcrease-orchards/"
rel="tag">Gilcrease Orchards</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/jam/"
rel="tag">jam</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/joanns/" rel="tag">Joann's</
a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/las-vegas/" rel="tag">Las Vegas</a></h4>
<h4>• <a href="http://www.stylemepretty.com/tag/lds-mormon-temple/" rel="tag">LDS Mormon temple</
a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/meredith-carlson-photography/"
rel="tag">Meredith Carlson Photography</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/
nevada/" rel="tag">Nevada</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/outdoor-
reception/" rel="tag">Outdoor Reception</a></h4> <h4>• <a href="http://www.stylemepretty.com/tag/
outdoor-wedding/" rel="tag">Outdoor Wedding</a></h4> <h4>• <a href="http://www.stylemepretty.com/
tag/rsvp-party-rentals/" rel="tag">RSVP Party Rentals</a></h4> <h4>• <a href="http://
www.stylemepretty.com/tag/rustic/" rel="tag">Rustic</a></h4> <h4>• <a href="http://
www.stylemepretty.com/tag/target/" rel="tag">Target</a></h4> </div>

The Mighty Firefox
Fire Bug (http://getfirebug.com/
firstrun#Firebug%201.7.3)

DT Who Is (http://
www.beysim.net/dtwhois/)

Rank Checker (http://
tools.seobook.com/firefox/rank-
checker/)

Web Developer (http://
chrispederick.com/work/web-
developer/)

How Do I know What Google Wants?

Google Webmaster Tools

On Page SEO
Keywords

Tags

Title <Title>

Headings <H1> <H2>
<H3>

Load Time

Images optimized

Alt text

Size

URL Structure

Regularly Updated Content

On Page SEO: Keyword Research

Google Insights

Google Ad Words

Microsoft Ad Center
adcenter.microsoft.com

WordTracker (free trail)

Keywords: Compiling

Examine Competitors sites:

View => Source

Look for <META
NAME= “keywords”>

Brainstorm with Colleagues

Variations + Plurals

Geo-speciﬁc terms

On Page SEO: Research
Wedding Gown or Wedding Dress

On Page SEO: Research
Keywords for Titles

Have Speciﬁc Pages Optimized for Keywords

Make sure your keyword/phrase
is:

At beginning of the <Title>

At the beginning of the
<DESCRIPTION>

In <H1> tags scattered through
out the page

Sprinkled throughout your site
(blogging)


Make sure your keyword/phrase
is:

At beginning of the <Title> <title>Elegant Park City
Wedding from Leo Patrone |
At the beginning of the
Inspirations & Creations -
<DESCRIPTION>
Elizabeth Anne Designs: The
In <H1> tags scattered through Wedding Blog</title>
out the page

Sprinkled throughout your site
(blogging)

On Page SEO: <Title>

“Welcome” or “Welcome
to ABC Photography”

“Untitled”

“Style Me Pretty - The
Ultimate Wedding Blog”

Landlocked Bride |
Midwest and Mountain
Wedding Inspirations

On Page SEO: <Title>

REMEMBER:

1. <TITLE> tags go below
the <HEAD>

2. 40-60 characters MAX!

On Page SEO: Meta Tags
<meta name="description" content="I'd like
to think that if this wedding were an
inanimate object, it would be a beautiful
handmade quilt. It's full of vibrant color,
adorable horsies, and such" />

<meta name="keywords" content="a dream
come true catering,casual
elegance,cedarwood weddings,designs in
paper,historic cedarwood,krystal mann,mary
griggs,nashville,nashville weddings,patty
cakes,rob higginbotham" />

<link rel="canonical" href="http://
www.stylemepretty.com/2011/06/22/
nashville-wedding-by-cedarwood-
weddings/" />

On Page SEO: Directory Structure

Make sure your URLs have keywords in them.

www.domainname.com/wedding-
portfolio.php or

http://hindsightbride.com/2011/04/21/
mammoth-lakes-wedding-meadow-
hindsight-bride-podcast/

AND NOT

www.domainname.com/dir1/dir2/
dir3/457387638.php

http://www.wcu.edu/404.asp

Other Factors within Your Control

Load time:

Hosting

Plug-ins and add-ons

Flash and Java Script

On Page SEO: Images
Naming Files

key-word rich names

no underscores

Load Time

72 ppi

< 900 px

Alt Text

Pitfalls

Acronyms: STDs and

Ambiguous Terms:
“Confection Boutique”

Very Broad Terms:
Wedding

Off Page SEO

Engagement marketing

Content Marketing

Comments

Participation in Social
Media

Email connections

Link Building
Offer something valuable and
different: Guest post idea, how-to
tutorial, you-tube video, podcast

Try to get links from a variety of
sources (directories, forums, blogs,
social media ~ think outside the
box: Amazon Reviews, YouTube
and Flickr

Ask for speciﬁc anchor text

Submit, submit, submit

Register: Google, Yahoo, Bing, DMOZ

Directories: Google Places, WeddingWire, WeddingMapper,
WedShare, WeAlert, CitySearch, TheGatheringGuide, etc.

Social Bookmark: Delicious, Stumble Upon, BrideTide,
Wedding Gawker, Pinterest

Participate: Forums (Linked-in, BridalTweet) Comment on
blogs, Tweet and write on people’s FB walls)

Google Analytics: Overall Numbers

Google Analytics: Trafﬁc Sources

Google Analytics: Referring Sites

Google Analytics: Other

Location

Browser type

Loyalty

If you do nothing else...
1. Research, Research, RESEARCH (Yes, I just shouted at you)


2. Submit to Google and set up a Webmaster Tools + Analytics Account



3. Proper <TITLE> and <H1> tags




4. Good description to encourage click through





5. Well Optimized Images






6. Update content regularly






6. Update content regularly

7. Participate!!!

Resources:
SEO-moz Copy Blogger

Dragonﬂy SEO

Google Webmaster Central
Blog

Think Splendid

SEO for Dummies

;-)

Pt3 Organic SEO Workshop for Wedding Pros

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