This is a deck from a Legal Productivity webinar, resented by Rocket Matter (www.rocketmatter.com). Attorneys have always gotten their best work by virtue of relationships and their word of mouth reputation. The Internet has not changed this. Learn how many lawyers are saving time and money by using the Internet to: Enhance their reputation; Grow their network of relationships; Establish themselves as subject matter experts; and Get not just clients, but high-quality clients. Originally presented on May 17, 2012, 12:00PM – 1:00PM, EST Speaker: Kevin O’Keefe, Lexblog.com Join us and learn how you can use blogging and other online platforms and tools to develop relationships and grow your practice. About Kevin: Kevin O’Keefe is CEO and publisher of LexBlog, the leading provider of professional turnkey blog and social media solutions. The LexBlog Network (LXBN), with over 7,000 lawyers and other service professionals, is the largest network of professionals blogging. Prior to LexBlog, Kevin was a trial lawyer for 17 years. In 1996, he started his own law firm and began to use the Internet for business development. He also served as a VP of Business Development for LexisNexis’ Martindale-Hubbell for two years.

1. Business Development Through the Net
Relationships and Word of Mouth Reputation
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2. 14% of people
trust advertising
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3. Business Development
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4. Relationships
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5. Word of mouth reputation
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6. Facebook
Relationship baskets : Grow trust
and build one’s reputation
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7. Facebook
Internet : Relationships
and reputation accelerator
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8. Building relationships?
Building WOM Reputation?
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9. Media? It’s
a shared
experience.
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10. Facebook
Powerful Internet
identity?
Good?
Or bad?
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11. • 40% of law firms say blogs
and social media brings in
work 1
• Moving beyond search to
social
• Cannot cram influence
• Will get killed in search
without social
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12. Gardiner Miller, Toronto
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13. Nancy Van Tine, Boston
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14. Strategy: Don’t jump blindly.
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15. Engagement. Who in my
target audience am I
engaging?
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16. You’re looking to
build social media
equity.
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17. There are already
conversations
taking place
Listen
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18. It’s about trust
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19. Facebook
Traction?
•Reputation being enhanced?
•Growing network of relationships?
•Recognized subject matter expert?
•Not just clients (job), but high quality
clients (job)?
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20. Platforms on the Internet for business development on
the Internet
Platforms : Build an Internet identity
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21. Facebook
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22. Facebook
RSS Reader - Listening
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23. @ ein ke
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24. @ ein ke
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25. @ ein ke
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26. @ ein ke
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27. Peter Mahler, New York City
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28. Harris & Moure, Seattle
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29. Thank you.
Kevin O’Keefe, CEO & Publisher, LexBlog, Inc
Seattle, WA
Direct: 206.340.8204
Cell: 206.321.3627
web: lexblog.com
email: kevin@lexblog.com
Blog: Real Lawyers Have Blogs: kevin.lexblog.com
Twitter: @kevinokeefe
LinkedIn: linkedin.com/in/kevinokeefe
LinkedIn: Legal Blogging Group
Facebook: Real Lawyers Have Blogs page