2. 10 questions – 10 MARKS...
The evaluation should reflect on the student’s individual role within the
group collaboration and how successfully:
1. the two media products are linked
2. research has been used to fulfil the brief and meet the needs
of the client
3. the products apply appropriate conventions
4. the products target the appropriate audience
5. representational issues have been addressed
6. the production process is organised and scheduled
7. considerations of any rules and regulations have been applied.
8. How did you work as a team (if relevant) - what was
your contribution to the project.
9. What has been especially successful in your project?
10. What could have been improved?
To be marked at the highest levels, the evaluation needs to draw on
convincing evidence and valid criteria.
3. Use more thanone format in
answering the set questions -
generally best practice.
Requirements...
Use of range of digital
presentations. NOT a
PPT with pics popped in
The most successful
evaluationswere video
commentaries with images cut
over the top to illustrate the
commentary.
It may be done
individually (preferred)
or with the production
group as a whole.
Must give a clear indication of their role
in any group evaluation and the
presentation must be evidenced
(filmed).
You will evaluate
your work digitally.
Answer EVERY question and
ANALYSE, don’t describeMobile phone footage was quite
effective in ‘snapshot’ style interviews
for audiencefeedback, remember to
film with the phone held in
landscapeorientation.
4. Digital Methods we like
• Explain Everything.
• Video with images/clips over the top.
• Animations/creative presentations.
• VoxPops for audience feedback/Screening
• Screenshots of YouTube or FaceBook
comments
• Progress
• Director commentary style
• Prezis, but only if done VERY carefully
5. 1 – How the two media products are linked
• Clear campaign connections:
– Logo
– Slogan
– Connections between images.
– Contact details
• Target audience:
– Same audience for each product – clear?
– If not same audience – how is it clear its part of
the same campaign?
• Connection to CopyrightHeroes from the brief?
• Links between the products made from all the
group?
6. 2 – How research has been used to fulfil the
brief and meet the needs of the client
• What did the brief ask?
• Take a number of points and consider how
your research looked into the issues
mentioned.
• Then pinpoint EXACTLY how your product
and planning matched the brief.
• Has your whole project followed the brief
– have you referred to it at all stages?
How have you shown clear links to the
brief throughout?
7. 3. The media products use, develop or challenge
forms and conventions of real media products
• Genre
• Links to real media products
• Clips from film and other products to compare.
• Still images to illustrate
• Annotations
• USE = use conventions; doesn’t change
• DEVELOP = Know existing conventions;
change/adapts somewhat
• CHALLENGE = goes against conventions
• Challenge conventions – how and why
8. 4. Who would be the audience
for your media product?
• Target audience:
– Age
– Gender
– Class
– Interests
– Lifestyle
• Why?
Continued on next slide
9. 4. How did you attract/address
your audience?
• Audience profile
• Audience needs – what does YOUR
audience want when watching a horror film?
• Audience feedback/surveys and how you
acted on the advice
• Uses and gratifications applied to your film
opening
• Small stills from your film to support your
points
10. 4 – How did you include your audience
and their feedback in your
research/planning and production?
• Vox Pops
• Screenings and interviews
• Survey and graphs (surveymonkey?)
• Presentation feedback
• Comments from YouTube/FB
• What learnt, not just what they say
11. 5. How does your media product represent
particular groups, people, places etc?
• Who features in your products? What places
feature? HOW are they shown?
• Survey feedback
• Women in your film (victim, homemaker etc)
• Youths
• Negative or positive representations
• Locations – eg cinemas?
• How? Use of image, sound, music, colour tone,
language used?
• Why chosen to represent in this way?
12. 6 - the production process is organised
and scheduled
• How you organised your group (if relevant)
• How you split up the work.
• How you planned – process/order?
• How did the planning influence your
production.
• Creation of your product – did you change it
at all? If so, why?
• Did you work to time – or is the production
being rushed?
13. 7. Consideration of rules and
regulations and media institutions
and why?
• Do you need to consider rules by ASA or
OFCOM? How do your products fit their
code?
• Where would we see your products– BE
SPECIFIC and give solid reasons to
support.
14. 8 - How did you work as a team
(if relevant)?
• How did your group work together (be
honest!)
• What was your contribution to the
project? Research, planning,
presentation and production.
• Did you ‘pull your weight’? How?
15. 9 - What has been especially
successful in your project?
• What went well?
• Why? (well prepared, detailed research, a
lot of audience involvement, listened to
feedback etc) – what changes did you
make to your to improve?
• Was team working a strength? Time
management? Presentational style?
16. 10 - What could have been
improved?
• What was less successful? Why?
• How could these elements have been
improved? – eg better time management,
closer focus on brief, more time on production
etc
17. Level 6
9–10 marks
Candidates offer a focused, cogent and critical evaluation of their contribution to
the production process. They draw on convincing evidence and valid criteria to
assess the degree of success of the completed media production in fulfilling the
terms of the brief and meeting the needs of the target audience. Responses are
communicated using accurate spelling, punctuation and grammar.
Level 5
7–8 marks
Candidates offer a successful evaluation of their contribution to the production
process. They draw on some convincing evidence and valid criteria to assess the
degree of success of the completed media production in fulfilling the terms of the
brief and meeting the needs of the target audience. Responses are
communicated using mainly accurate spelling, punctuation and grammar.
Level 4
5–6 marks
Candidates discuss their contribution to the production process. They draw on
some relevant evidence to show how successful the completed media
production has been in fulfilling the terms of the brief and meeting the needs of
the target audience. Responses are communicated using some accurate spelling,
punctuation and grammar.
