DMTI Social Media Strategy
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As part of our project we were asked to create a complete Social Media Strategy for the brand DMTI
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DMTI Social Media Strategy
- 1. DMTI: Social Media Strategy By Ranjith & Laxmi
- 2. Objective Awareness about Digital Media Marketing and DMTI among Final Year Graduates
- 3. Theme: One Right Decision
- 5. Core Platform 74% Indian Youth Prefer Facebook over other social networks
- 6. Facebook DigiThali (We will post about all the happening things in the Digital World) 3 Updates per day (Morning, Afternoon and Late Evening) (Pinned Post: Now that you have tasted our DigiThali, Time to Get Inspired) Page
- 7. Facebook OneRightDecision (We will post about all the people who have made it big with their OneRightDecision) 3 Updates per day (Morning, Afternoon and Late Evening) (Pinned Post: Read Our posts, Get Inspired and Do Taste our “DigiThali”) Page
- 8. Twitter Hashtag: #OneRightDecision Frequency: 3 Tweets per day We will follow prospective Students on Twitter We will have Tweetups (We will invite all the digital gurus through LinkedIn and Personal Tweets)
- 9. YouTube 3 videos per day Interviews of people who made it big with their OneRightDecison (Morning) Videos of All Digital Gurus (Afternoon) Animated Video (Mr I don’t Know and Miss I want to Know) in series (Late Evening)
- 10. WordPress ● People Who Made it Big With their OneRightDecision ● Evolution of Internet ● Evolution of Digital Space ● Digital World ● Digital India ● Digital Celebrities ● All Awesome Digital Campaigns ● Future of Digital India ● Bridge The Digital Gap ● Introduction Of DMTI ● An Article On PGPDM WordPress: 1 blog per day TOPICS
- 11. Instagram 2 pics per day (Morning and Late Evening respectively) Pics of all digital Celebrities with their achievements Pics and Quotes of all those people who made it big with their OneRightDecision Contest: We will ask our TG to take a gang selfie and hashtag #OneRightDecision and tag @DMTI and share it with their friends. The Lucky winner will get a discount from DMTI on their PGPDM course or a DMTI Goodie whichever is applicable
- 12. LinkedIn ● We will connect to all the digital gurus and thereby reach their followers ● Join higher education Linkedin Groups and have conversation
- 13. SlideShare We will upload the projects of DMTI Alumni’s and Faculties
- 14. Thank You