1. PERSONAL BRAND EXPLORATION
Rodger Williams
Project & Portfolio I: Week 1
October 30, 2021

2. As a creative person I always wondered how I
could use my skills to assist others. At the age
of eleven I was always constantly creating
posters of my favorite baseball players, making
fake album covers of my cousins, and by senior
year I was designing party flyers for flyest
parties. Are the kids still saying fly These days?
Not sure but all that to say I have alway use my
knowledge of design and excitement to assist
others to bring joy into the lives of people
through events and innovation.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Event coordinator
• Director of activity operations
• Event Service specialist
BRAND ARCHETYPE - through
being a creative brand I separate
myself from other event managers
by taking a custom approach and
not necessarily do the status quo of
previous projects.
Event Manager for Sports Associations

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Kenny Craig
Outreach Plan:
• Mr. Craig will received a powerpoint presentation of my
past events.this powerpoint will explain how media
events will strengthen the Mayweather brand.
• Due to location me and Mr. Craig will conduct
communication over zoom
• I will send promoted emails two weeks after our initial
communication
Operations manager at
Mayweather promotions
Rebecca Tompkins
Outreach Plan:
• I will email Ms.Tompkins and notify. Her I am interest in
joining the events team with nike
• We could have a public socially safe meeting in public
• In one week I will reach back with Ms. Tompkins
Talent acquisition at Nike
Clive Williamson
Outreach Plan:
• Show a video presentation to Mr Williamson detailing
the greatness events could bring to his agency.
• We will have a public meeting.
• In one week I’ll reach out to. Mr. Williamson via phone
call
NBA certified agent at the
national basketball
association

5. GOALS
Short Term: 2023
• Has a portfolio with over 25 event examples
‣ I will work on events every week
Mid Term: 2028
• Connected with over 75 sports industry moguls.
‣ After curating events for 4 years
Long Term: 2043
• Created one of the top event planning business.
‣ 3 years after creating the business

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social media marketing
SOFT
HARD
Adept
Computer Coding Adept
Team player Expert
Critical Thinker Expert
Project Management software
SOFT
HARD
Novice
Multimedia marketing Adept
Networking Expert
Coordinating Novice

7. I help sports industry elites give lifetime
experiences by simply creating lifetime
events.
PROMISE

8. CREDENTIALS
Work Experience:
• Volunteer at boys and girls club as a
recreation leader
• Assistant for taste and tell catering
Education:
• Title of Certification Course Completed,
Organization Name
• Sports Marketing and Media, B.S., Full Sail University (2023)
Leadership roles:
• Assistant Manager at Mary Kappler
events

9. COMPETITION
Audrey Bonneville
Industry Experience:
• Industry experience goes here
Education:
• Montpelier business school
Leadership Experience:
• Events lead - Facebook
• Events manager - Netflix
Rodger Williams
Overall Online Presence:
• Grade: Average, 77 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Full Sail university
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Overall Online Presence:d?
• Grade: Poor, 20 out of 100

10. COMPETITION
Jamal Thompson
Noteworthy Experience:
Rodger Williams
Industry Experience:
• Industry experience goes here
Education:
• Sports Marketing and Media, B.S., Full Sail University
(2023)
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Sports Marketing and Media, B.S., Full Sail University
(2023)
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For sports industry leaders who need to have
mind changing gatherings, I provide life changing,
imaginative, and creative events because most
people can only imagine the types of events I can
create .
“UNICORN”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Espy awards
‣ 2023 | Los Angeles
• Miami Heat socials
‣ 2023 | Miami
• National sports association foundation gala
‣ 2024 | New York
Digital Marketing
• Primary Content: I will publish videos and visuals of my self
curated events.
• Primary Tools: I will need to post my content on different
social media sites like YouTube monthly.
• Website: my site will be linked into All my content so. That
visitors will. Have precise organize and dated information

13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor will be a event coordinator in the sports
industry has at least five years in the industry
Formal Education
• Sports Marketing and Media, B.S., Full Sail University
(2023)
Technical Skills
• Fluent in dutch , dec 2004
• Expert management software, oct 2023
• Multimedia marketing production, jan 2022
Soft Skills
• Time management , oct 2022
• Typing speed , oct 2022
• Interior decorating, oct 2022

14. YOUR NAME
You know there is a huge separation when it comes to business and
excitement? Well, what I do is provide engaging events that will bring a
more relaxing feel to regular work and business fields. In fact,.

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager