ESCRS 2013 Practice Development Weekend
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ESCRS 2013 Practice Development Weekend
- 1. How to Build a Thriving Practice in OneYear
- 3. London
- 4. bbrrrr......
- 6. Vancouver
- 9. I think he is salivating...
- 17. Pain Severe Chance of Trauma OK 0 25 50 Number of Slides 75 112
- 18. Months Tactic Jan-Mar Apr-Jun Jul-Sep Oct-Dec
- 19. Why do I have to know this stuff?
- 33. I’m a doctor, not a marketer!!
- 34. The LiveseySolar Patient Acquisition Model Word Of Mouth People Searching For Your Service Organic Paid Search Engine Marketing People That Know You Fear Not! Website Design Your Website & Content Development EXPERIMENT ADAPT ANALYZE REPORT Telephone Sales Training Consultation Skills Training Customer Service Training The Phone The Consultation Offline Referral Stimulation The Surgery Social Media The After Care Happy Patient (that refers more patients) www.liveseysolar.com +44 (0)207 407 4452
- 35. The LiveseySolar Patient Acquisition Model Word Of Mouth People Searching For Your Service Website Design Organic Paid Search Engine Marketing People That Know You Your Website & Content Development EXPERIMENT ANALYZE ADAPT REPORT Telephone The
- 36. Word Of Mouth People Searching For Your Service Organic Paid Search Engine Marketing People That Know You
- 37. So how does Google work anyways???
- 41. Organic Search vs. Paid Search • • Organic • • product of a search engine not influenced by financial payment Paid • • Pay-Per-Click (PPC) to the search engine bid for placement system
- 50. Questions on that...? ! (let’s take a few)
- 52. Organic Search Marketing can raise your number of inquiries by 63%
- 53. Organic Search Marketing has a Return on Investment of 42:1
- 54. Paid Search Marketing raises your number of inquiries by 35%
- 55. Paid Search Marketing has a Return on Investment of 5:1
- 56. Questions on that...? ! (let’s take a few)
- 57. Word Of Mouth People Searching For Your Service Organic Paid Search Engine Marketing People That Know You
- 58. The LiveseySolar Patient Acquisition Model Word Of Mouth People Searching For Your Service Website Design Organic Paid Search Engine Marketing People That Know You Your Website & Content Development EXPERIMENT ANALYZE ADAPT REPORT Telephone Sales Training Consultation Skills Training Customer Service Training The Phone The Consultation Offline Referral Stimulation The Surgery Social Media The After Care Happy Patient (that refers more patients) www.liveseysolar.com +44 (0)207 407 4452
- 59. Website Design Organi Paid Search Engine Marketing Your Website & Content Development EXPERIMENT ANALYZE ADAPT REPORT Telephone Sales Training Consultation Skills Training Customer Service Training The Phone The Consultation Offline Referral Stimulation The Surgery Social Media The After Care
- 63. Website Redesign* raised the number of inquiries by 28% * One web form in one month
- 64. Website Redesign* had a Return on Investment of 89:1 * One web form in one month
- 66. Months Tactic Jan-Mar Apr-Jun Jul-Sep Oct-Dec Focus on Enquiries Search Engine Marketing Start Website Design Start Focus on Consults Focus on Patients Focus on Referrals
- 67. Website Design Your Website & Content Development Telephone Sales Training The Phone Consultation Skills Training The Consultation
- 68. TelephoneTraining raises conversion rates by 74%
- 69. TelephoneTraining has a Return on Investment of 48:1
- 71. Months Tactic Jan-Mar Apr-Jun Jul-Sep Oct-Dec Focus on Enquiries Focus on Consults Search Engine Marketing Start Continue Website Design Start Continue Telephone Sales Training Start Focus on Patients Focus on Referrals
- 73. Consultation Training by raises conversion rates 54%
- 74. Consultation Training has a Return on Investment of 19:1
- 76. Months Tactic Jan-Mar Apr-Jun Jul-Sep Oct-Dec Focus on Enquiries Focus on Consults Focus on Patients Search Engine Marketing Start Continue Continue Website Design Start Continue Continue Start Continue Telephone Sales Training Consultation Skills Training Start Focus on Referrals
- 77. & Content Development ANALY ADAPT REPORT Telephone Sales Training Consultation Skills Training Customer Service Training The Phone The Consultation Offline Referral Stimulation The Surgery Social Media The After Care Happy Patient
- 79. tomer rvice ining com The Surgery The After Care Happy Patient (that refers more patients) Social Me
- 81. Website Design Organi Paid Search Engine Marketing Your Website & Content Development EXPERIMENT ANALYZE ADAPT REPORT Telephone Sales Training Consultation Skills Training Customer Service Training The Phone The Consultation Offline Referral Stimulation The Surgery Social Media The After Care
- 82. The Consultation Offline Referral Stimulation The Surgery Social Media The After Care Happy Patient (that refers more patients)
- 83. REPORT The Phone The Consultation Offline Referral Stimulation The Surgery Social Media The After Care
- 89. 500 page views!
- 90. 28.8%
- 94. 174,694 views!
- 102. Months Tactic Jan-Mar Apr-Jun Jul-Sep Oct-Dec Focus on Enquiries Focus on Consults Focus on Patients Focus on Referrals Search Engine Marketing Start Continue Continue Continue Website Design Start Continue Continue Continue Start Continue Continue Start Continue Telephone Sales Training Consultation Skills Training Social Media Referral Stimulation Start
- 103. Let’s try a social media project!
- 104. A social media project (experiment) • • The best content answers typical questions: • “Could my corneal flap become loose after my laser eye surgery?” Now, brainstorm 10 questions your audience wants answers to!
- 113. How did we do it?
- 114. How did we do it? • • • • • • • Brainstormed 186 questions Filmed 3 hours of video Split into 186 videos Posted all on YouTube Transcribed every video into a blog post Shared every blog post on Facebook and Twitter 1 per day x 186 = 37 weeks or 9 months of content
- 115. That sounds like a lot of work!!!
- 116. 1 week!
- 117. Should you bother with social media?
- 121. Advantages • • • • Syndicate Re-share More visitors to website SEO benefits
- 122. Getting started 1. Determine purpose 2. Speak with target audience 3. Generate consistent valuable content 4. Engage your community 5. Keep accounts active 6. Measure your outcomes
- 123. The LiveseySolar Patient Acquisition Model Word Of Mouth People Searching For Your Service Website Design Organic Paid Search Engine Marketing People That Know You Your Website & Content Development EXPERIMENT ANALYZE ADAPT REPORT Telephone Sales Training Consultation Skills Training Customer Service Training The Phone The Consultation Offline Referral Stimulation The Surgery Social Media The After Care Happy Patient (that refers more patients) www.liveseysolar.com +44 (0)207 407 4452
- 124. The Consultation Offline Referral Stimulation The Surgery Social Media The After Care Happy Patient (that refers more patients)
- 125. Your Website Your Website & Content & Content Development Development EXPERIMENT EXPERIMENT ANALYZE ANALYZE ADAPT ADAPT REPORT REPORT The The Phone Phone The The Consultation Consultation Offline Referral Offline Referral Stimulation Stimulation The The Surgery Surgery Social Media Social Media
- 126. Your Website & Content Development EXPERIMENT Word Of Mouth ANALYZE ADAPT REPORT eople Searching or Your Service People That Know You The Phone The Surgery Your Website Social Media Organic Offline Referral Stimulation Paid The Consultation EXPERIMENT
- 127. The LiveseySolar Patient Acquisition Model Word Of Mouth People Searching For Your Service Website Design Organic Paid Search Engine Marketing People That Know You Your Website & Content Development EXPERIMENT ANALYZE ADAPT REPORT Telephone Sales Training Consultation Skills Training Customer Service Training The Phone The Consultation Offline Referral Stimulation The Surgery Social Media The After Care Happy Patient (that refers more patients) www.liveseysolar.com +44 (0)207 407 4452
- 129. Months Tactic Jan-Mar Apr-Jun Jul-Sep Oct-Dec Focus on Enquiries Focus on Consults Focus on Patients Focus on Referrals Search Engine Marketing Start Continue Continue Continue Website Design Start Continue Continue Continue Start Continue Continue Start Continue Telephone Sales Training Consultation Skills Training Social Media Referral Stimulation Start
- 130. Thank you!
- 131. liveseysolar.com