This is a Powerpoint presentation. Dr. Roel Tolentino is a medical lecturer in the Philippines. He is a surgical oncologist living in Quezon City.

3. Baked goods are often put nearer to the front because of pleasurable aromas
- putting you into a better mood
- increasing your hunger ever so slightly

5. Such images generate the feeling of hunger due to the hormone GHRELIN,
which is released in greater amounts through visual stimuli.

14. Benefits of drinking water before a meal

25. Of all the colors in the spectrum, blue is
an appetite suppressant.

36. The sounds, the smells, and the sights of cooking can really
help you work up an appetite.

38. When we chew food, the aroma of the food travels to our nasal cavity.
In the nose, there is a patch holding hair cells or cilia that detect and
carry the odor-related signals to the area of the brain.

39. Food Vision: Connecting Leaders in Food – 21 March 2013
True story: I spotted this can of tuna in the chocolate aisle. For 20 mins no one
touched the chocolate. Once removed chocolate was selected roughly once
ever 30 seconds. A phenomenon known as psychic contamination.

48. Chocolates have sugar and fat.
Tryptophan, is a precursor to serotonin,
a neurotransmitter involved in regulating moods; high
serotonin levels can produce feelings of elation.

49. Phenylethylamine, origin of "chocolate
amphetamine" and can cause feelings of excitement and
attraction.

51. Social Facilitation of Eating: When you
eat food with a friend or another person, and
you tend to eat more as compared to when
you eat alone.

53. 1.Coffee

54. 1.Coffee
2.The Brand

55. 1.Coffee
2.The Brand
3.The Specialty Drinks

56. 1.Coffee
2.The Brand
3.The Specialty Drinks
4.The Third Place

57. 1.Coffee
2.The Brand
3.The Specialty Drinks
4.The Third Place
5.The Store

60. Red
- universally used in food marketing
- strong eye-catcher
- triggers emotional responses and appetite
- we associate red with freshness

62. Yellow
- usually indicates cheerfulness and optimism
- the brain releases serotonin at the sight of yellow

64. Green
- synonymous with health and wellbeing
- typically associated with natural ingredients and wholesomeness

67. Orange
- typically used for hearty and satisfying foods

69. Blue
- used for snack food packaging, especially food and cookies
-typically associated with children’s products not to be used for
natural foods (appetite suppressant)

72. Halo Effect - cognitive bias that convinces us that a product has
more valuable traits over others simply because the perception of
that product has been subtly altered.

73. 109 seconds to scan

78. 30% increased sales!

84. “Char-grilled cold water lobster
tail on herb spun angel hair
pasta with srirachi garlic
vinaigrette”
vs.
“Pasta with lobster and spicy
garlic sauce”

85. “Laparoscopic
Cholecystectomy”
vs.
“Minimally invasive
cholecystectomy with
indocyanine green dye and
flourescence lightning”

86. .99 – value
.95 - friendlier

88. Sitting by a window in a restaurant – means you are
80% more likely to order salad.

89. Sitting near the bar – means you’re 73% more likely to
order dessert.

90. If you place unhealthy foods in the easiest to reach, out in the open
locations of your kitchen, you may be fooling yourself into
prioritizing those foods over the healthier options.

91. The research also showed that people are three times more likely to
eat the first thing they see than they are to eat the fifth thing they
see.

92. Advertising
and
the Media

93. - Association of the product with good vibes, showing you
celebrities and happy, smiling people enjoying their products.
Affective Conditioning

94. - Association of the product with strong emotions.
Affective Conditioning

111. ESCAMOLE - ANT LARVAE (Mexico)

112. SURSTROMMING – FERMENTED HERRING
(Sweden)

113. SANNAKJI – RAW OCTOPUS TENTACLES
(Japan)

114. STINK BUGS – RAW INSECT
(Indonesia)

115. CASU MARZU – CHEESE WITH INSECT LARVA
(Sardinia)

117. FUGU – POISONOUS PUFFERFISH
(Japan)

118. MOPANE – CATTERPILLAR
(Africa)

119. A-PING – SPIDER
(Cambodia)

120. TAMILOK