Chad Roffers Hawaii Life Concierge Auctions Worth Shop 2013
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Presentation to luxury real estate brokers on how to best serve different types of luxury buyers.
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Chad Roffers Hawaii Life Concierge Auctions Worth Shop 2013
- 1. Sharks Whales & Minnows (and Phonies). December 13, 2013 By Chad Roffers Head of Client Services / Concierge Auctions
- 2. Why does anything I am about to say matter? 2001 - 2008 Agent and Brokerage Owner with $500 Million+ of Closed Sales 2008 - Present Head of Client Services for Concierge Auctions Average Transaction This Year = $5.4 Million Generated over $20 Million in Commissions and Fees in 2013 100% of our assignments includes a listing agent and the opportunity for a buy side commission Concierge posses a curated database of 60,000+ Sharks, Whales and Minnows and almost every week of the year how we size people up is the difference between success and failure
- 3. What am I here? Hawaii is important important to Concierge Auctions Right or wrong (we think right) we are committed to an agent centric strategy which means our success is tied to our relationship with you If I were once again a traditional agent I wish there were more resources for practical advice to grow and improve my business
- 4. My Secret Weapon...Take something Stiff Before You Try and Read
- 5. Sizing Up Your Catch 80/20 Rule (Listen/Talk) Ask Questions Ask More Questions Talk Less It is what they mean not what they say that matters Be Yourself (If they don’t like you they will move on no matter what)
- 6. Minnows Educate Them Inform Them Provide data not readily available They will make their own buying decision
- 7. Sharks Opportunity Driven Want to know how they can have information others do not Are you the person who knows more than anyone else? (Coconut Wireless) How can you add more value?
- 8. Whales Want to know they can trust you (No Coconut Wireless) Will test you Have people who will research and verify everything you say Don’t mess it up (once in a lifetime for most)
- 9. Phonies Big deal is always about to close Agents always take the bait! Contracts without ernest money The money NEVER comes