Innovations in Mobile
Social Media
Rogier van den Heuvel
VP Worldwide Sales

eBuddy is the
world’s largest
independent IM
provider

Blogs
YouTube
LinkedIn
App Stores
Key insight in innovations
In Social Media
Jobvite
Facebook
Twitter

The Importance of
brands on Facebook
- Brand Awareness
- Loyalty
- Event Activation
- Product
Promotion
- Entertainment

9,000 new fans
every day!

• Brand Listings....
• Where do we stand....
Product Brands fan page
rankings on facebook
1. YouTube 26.265.397
2. Coca Cola 22.046.570
3. Oreo 16.468.297
4. Red Bull 14.968.592
5. Skittles 14.877.146
....
25. Pepsi 3.182.381
....
36. Skype 1.919.227
....
39. eBuddy 1.648.502
....
59.Sony 273.722
....
80. Samsung 47.308
Source: fanpagelist 25.01.11

- Communication
- News
- Crisis Management
- Customer Care
- Product Updates
- Communication
- News
- Crisis Management
- Customer Care
- Product Updates
The Importance of
brands on Twitter

The explosion of Twitter
175M Accounts Worldwide

- Cross Promotion
- Loyal Users
- Think Viral
- Dedicate Resources
How did we grow?

App stores
How are they Social?
- Transparent
- Reviews
- Ranking
- Perception

eBuddy is downloaded
110M times
Nokia OVI
(J2ME)
9/16/139/16/13GetJar
(J2ME)
eBuddy
website
(J2ME)

76M downloads on GetJar;
second most popular app
ever
2.2M downloads in the
Android Market; most
popular aggregated IM app
in all 77 countries
10M downloads in the iTunes
store; most popular
aggregated IM application
11M downloads in the OVI
store; most downloaded
IM app

So…Brands should use
(Mobile) Social Media !
- Very Viral: reach many people
- Create brands (awareness) +
Fans
- Fast: reach many people fast
- Easy to do
- Free (at least cheap)

Thank You from the eBuddy
Social Media team