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Non-Obvious 2018 Bonus Trends | Rohit Bhargava

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A special bonus presentation of additional trends from the Non-Obvious trend series, written by Rohit Bhargava.

Publié dans : Business

Non-Obvious 2018 Bonus Trends | Rohit Bhargava

  1. 1. @rohitbhargava | #nonobvious THE TRENDS 2018 Bonus Trends An Exclusive Look At More Trends From Non-Obvious! Rohit Bhargava TrendCurator,Marketer&NiceGuy
  2. 2. @rohitbhargava | #nonobvious ABOUT THE ANNUAL TREND REPORT QUICK FACTS: 8 YEARS OF ANNUAL TREND PREDICTIONS OVER 100 TRENDS PREDICTED READ BY OVER 1 MILLION PEOPLE WALL STREET JOURNAL BEST SELLER AXIOM SILVER MEDAL AWARD (BUSINESS THEORY) CES OFFICIAL SELECTION (GARY’S BOOK CLUB) GOLD MEDAL – NONFICTION BOOK AWARDS #1 AMAZON BEST SELLER TOP 50 ALL KINDLE
  3. 3. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 1UNIQUE PROCESS GATHERING IDEAS FOR A FULL YEAR AND CURATING TRENDS FROM THEM
  4. 4. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 2FULL TRANSPARENCY WITH BRUTALLY HONEST RECAPS AND RATINGS FOR ALL PAST PREDICTIONS
  5. 5. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 3ACTIONABLE INSIGHT FOR EVERY TREND WITH REAL LIFE ADVICE THAT MAKES TRENDS USEFUL
  6. 6. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 4GLOBAL OUTLOOK EXAMPLES FROM AROUND THE WORLD AND SIX TRANSLATED EDITIONS + MORE IN 2018!
  7. 7. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 5REAL APPLICATION EVERY YEAR, WE DELIVER KEYNOTES AND WORKSHOPS TO THE WORLD’S MOST INNOVATIVE COMPANIES
  8. 8. @rohitbhargava | #nonobvious Special Note: How To Read This Presentation This Bonus Trend Presentation offers an exclusive look at some of the trends and stories that are featured in the new edition of Non-Obvious. It shares the stories of examples used in the book in the same format usually used by Rohit during live keynote presentations. Most slides are primarily visual with minimal text explanations, however they are shared in this presentation to give you a sense of the stories and depth of research that is behind each of the trends.
  9. 9. @rohitbhargava | #nonobvious OVER- TARGETING NON-OBVIOUS TREND After years of marketing becoming more data centric, marketing leaders start to think more broadly about audience and rethink how to target both loyal and new customers in the process. W H A T’S TH E TR E ND ?
  10. 10. @rohitbhargava | #nonobvious OVERTARGETING | EXAMPLE 2 0 1 8 DangersOfOvertargeting “If you get too targeted, you reinforce people who love your brands to use more. There are only so many cups of tea you can drink in a day.” Keith Weed, CMO - Unilever
  11. 11. @rohitbhargava | #nonobvious OVERTARGETING | EXAMPLE 2 0 1 8 TheProblemWithLazySegmenting
  12. 12. @rohitbhargava | #nonobvious OVERTARGETING | EXAMPLE 2 0 1 8 OnlineMarketing=SnakeOilSales?
  13. 13. @rohitbhargava | #nonobvious OVERTARGETING | EXAMPLE 2 0 1 8 BluHomes Ideal Target Audience? Affluent Millennials “Green Grandmas”
  14. 14. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Reevaluate your audience segments to find the under- appreciated groups OVER-TARGETING
  15. 15. @rohitbhargava | #nonobvious VIRTUAL EMPATHY NON-OBVIOUS TREND Virtual reality and other technology combine with human initiatives focused on increasing empathy through the immersive ability to see the world through foreign and unfamiliar eyes. W H A T’S TH E TR E ND ?
  16. 16. @rohitbhargava | #nonobvious VIRTUAL EMPATHY | EXAMPLE 2 0 1 8 Guardian–SolitaryConfinementVR
  17. 17. @rohitbhargava | #nonobvious VIRTUAL EMPATHY | EXAMPLE 2 0 1 8 BeAnotherLab–GenderSwap
  18. 18. @rohitbhargava | #nonobvious VIRTUAL EMPATHY | EXAMPLE 2 0 1 8 Translator+NatalieEgan
  19. 19. @rohitbhargava | #nonobvious VIRTUAL EMPATHY | EXAMPLE 2 0 1 8 MilitaryPTSDTreatment
  20. 20. @rohitbhargava | #nonobvious VIRTUAL EMPATHY | EXAMPLE 2 0 1 8 DinosaursInTheWild
  21. 21. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Create tangible demonstrations of how you under- stand your audience VIRTUAL EMPATHY
  22. 22. @rohitbhargava | #nonobvious HUMAN MODE NON-OBVIOUS TREND As automation increases, people hungry for more personal and authentic experiences begin to put a premium on advice, services, and interaction involving actual humans. W H A T’S TH E TR E ND ?
  23. 23. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 HumanLibrary
  24. 24. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 TescoRelaxed(Slow)CheckoutLine
  25. 25. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 MagazineLuiza+HumanChatbots
  26. 26. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 SocialRobotsWithPersonality Source: https://venturebeat.com/2017/12/19/8-robots-worth-bringing-home-this-holiday-season/ Kuri | Mayfield Robotics Jibo | Jibo Buddy | Blue Frog
  27. 27. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Add a human option to digital services as a benefit HUMAN MODE
  28. 28. @rohitbhargava | #nonobvious DATA POLLUTION NON-OBVIOUS TREND As our ability and necessity to measure everything grows, the ways that data becomes manipulated, contaminated, sabotaged or expires leads to rising concern about its overall usefulness. W H A T’S TH E TR E ND ?
  29. 29. @rohitbhargava | #nonobvious DATA POLLUTION | EXAMPLE 2 0 1 8 The5TypesOfDataPollution
  30. 30. @rohitbhargava | #nonobvious DATA POLLUTION | EXAMPLE 2 0 1 8 DataSabotageAsConsumerPayback bob@bob.com “Consumers increasingly use Data Sabotage to share intentionally bad data as a form of revenge against companies who create gated experiences requiring personal details without explaining why.”
  31. 31. @rohitbhargava | #nonobvious DATA POLLUTION | EXAMPLE 2 0 1 8 PurgingFakeSocialMediaAccounts
  32. 32. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA! DATA POLLUTION  Avoid putting too much blind faith in trivial numbers (especially in social media)
  33. 33. @rohitbhargava | #nonobvious WHATABOUT PAST TREND PREDICTIONS? HEREAREAFEWTHATWILL BE EVENMOREIMPORTANTIN2018…
  34. 34. @rohitbhargava | #nonobvious
  35. 35. @rohitbhargava | #nonobvious FIERCE FEMININITY NON-OBVIOUS 2017 TREND As gender gets fluid, independent women are portrayed as heroines and become role models. W H A T’S TH E TR E ND ?
  36. 36. @rohitbhargava | #nonobvious Fierce Femininity – Entertainment FIERCE FEMININITY | EXAMPLE 2 0 1 6
  37. 37. @rohitbhargava | #nonobvious StrongWomenInFashion FIERCE FEMININITY | EXAMPLE 2 0 1 7
  38. 38. @rohitbhargava | #nonobvious WomenInSportsAdvertising FIERCE FEMININITY | EXAMPLE 2 0 1 7
  39. 39. @rohitbhargava | #nonobvious FierceComicBookCharacters FIERCE FEMININITY | EXAMPLE 2 0 1 7
  40. 40. @rohitbhargava | #nonobvious StatueonWallStreet FIERCE FEMININITY | EXAMPLE 2 0 1 7
  41. 41. @rohitbhargava | #nonobvious #LikeAGirl FIERCE FEMININITY | EXAMPLE 2 0 1 7
  42. 42. @rohitbhargava | #nonobvious ManterruptionApp FIERCE FEMININITY | EXAMPLE 2 0 1 7
  43. 43. @rohitbhargava | #nonobvious BrawnyAdvertising FIERCE FEMININITY | EXAMPLE 2 0 1 7
  44. 44. @rohitbhargava | #nonobvious  Use imagery that helps to actively break stereotypes HOW TO USE THIS TREND | FIERCE FEMININITY STEAL THIS IDEA!
  45. 45. @rohitbhargava | #nonobvious DESPERATE DETOX NON-OBVIOUS 2017 TREND Addictive technology and media clutter lead us to desperately seek out simplicity anywhere we can. W H A T’S TH E TR E ND ?
  46. 46. @rohitbhargava | #nonobvious EatingWithoutNoise-Spain DESPERATE DETOX | EXAMPLE 2 0 1 7
  47. 47. @rohitbhargava | #nonobvious SwissTownofBergünBansSelfies DESPERATE DETOX | EXAMPLE 2 0 1 7
  48. 48. @rohitbhargava | #nonobvious IntrepidTravel–DigitalDetoxTours DESPERATE DETOX | EXAMPLE 2 0 1 7
  49. 49. @rohitbhargava | #nonobvious SlowTV–Norway DESPERATE DETOX | EXAMPLE 2 0 1 7
  50. 50. @rohitbhargava | #nonobvious  Create distraction free spaces to encourage people to unplug. HOW TO USE THIS TREND | DESPERATE DETOX STEAL THIS IDEA!
  51. 51. @rohitbhargava | #nonobvious OBSESSIVE PRODUCTIVITY NON-OBVIOUS 2016 TREND The never ending quest to be productive in every moment rapidly evolves into an obsession that underpins expectations for very brand interaction. W H A T’S TH E TR E ND ?
  52. 52. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious OBSESSIVE PRODUCTIVITY | EXAMPLE 2 0 1 6 Disney Moms
  53. 53. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious OBSESSIVE PRODUCTIVITY | EXAMPLE 2 0 1 6 Quick Drinks – Anti-Aged Whiskey HIGHSPIRE WHISKEY AGED 130 DAYS DEFIANT WHISKY AGED 60 DAYS CLEVELAND WHISKEY AGED 2 DAYS
  54. 54. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious OBSESSIVE PRODUCTIVITY | EXAMPLE 2 0 1 6 Optimized Reading The BeeLine Reader Usingcolortospeedupreading Spritz Streamingtextonewordatatime
  55. 55. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious OBSESSIVE PRODUCTIVITY | EXAMPLE 2 0 1 6 Coffitivity
  56. 56. @rohitbhargava | #nonobvious  Promise and deliver speed HOW TO USE THIS TREND | OBSESSIVE PRODUCTIVITY STEAL THIS IDEA!
  57. 57. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  58. 58. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious Love Non-Obvious trends? Get new ideas by email every Thursday! www.rohitbhargava.com/subscribe Connect with Rohit: rohit@nonobviouscompany.com
  59. 59. @rohitbhargava | #nonobvious GET YOUR OWN COPY OF NON-OBVIOUS 2018! Discount Code for 30% Off : “predictthefuture” bit.ly/buyNO2018 CLICK BELOW TO ORDER THE BOOK*:
  60. 60. Confidential – Do Not Distribute
  61. 61. Confidential – Do Not Distribute
  62. 62. Confidential – Do Not Distribute
  63. 63. Confidential – Do Not Distribute
  64. 64. Confidential – Do Not Distribute Overview Leading Organizations That Have Worked With Our Team
  65. 65. @rohitbhargava | #nonobvious ABOUT ROHIT: Rohit Bhargava is a trend curator, marketing expert, storyteller and the Wall Street Journal best-selling author of five books including Non-Obvious and Likeonomics. After spending 15 years leading brand strategy at two of the most respected marketing agencies in the world (Ogilvy and Leo Burnett), Rohit left the corporate world to become an entrepreneur and is currently the founder of multiple companies including the Influential Marketing Group and Ideapress Publishing. He teaches marketing and storytelling at Georgetown University and regularly travels the world as an entertaining, humble and non-boring keynote speaker. Contact Rohit: rohit@nonobviouscompany.com

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