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Publié le

UPDATED SLIDE - 2010
Old Rule #3 – Reward Inbound Links
New Rule #3 – Reward Engagement
In 2006, the main thing most marketers were concerned
about were inbound links. It was a time when Technorati
was the standard by which we all measured the
performance of our content and many bloggers focused
more on their number of inbound links than their
readership or traffic numbers. Today the real currency is
around conversation or engagement. While there are a
million definitions for "engagement" ranging from
comments and discussion to posting or sharing content –
this is the behaviour that matters most in the social web and
the one that we should all focus on rewarding when it
happens.

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