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@ROHITBHARGAVAFOR MORE FREE PRESENTATIONS, VISIT WWW.ROHITBHARGAVA.COM
ABOUT THIS PRESENTATION:
THE BACKSTORY
In2006,Ipublishedablogpostthatobservedanelementofdigitalmarketingthatseemedtobe
emergingwhichIthencalled“SocialMediaOptimization.” Thatoriginalpostwentviral,tosaythe
least,beingsharedhundredsofthousandsoftimes,sparkinganewacronym(SMO)thatwould
eventuallybeaddedtoWikimedia,andinspiringdozensoftranslationsoftheoriginalpostinto
multiplelanguages.
Fouryearsaftertheoriginalpost,Ipublishedanupdatein2010inthatreimaginedthe“5rules”in
lightofthegrowingimportanceofsocialnetworkingtoolslikeTwitterandFacebook.
Now,anotherfouryearslaterin2014–thispresentationsharesthosenewrules,revisitedonce
moreforaworldspeedingpastitssophomoreexcitementaboutsocialmediatoolsandkareening
intothenascentpromiseofwearabletechnology,virtualreality,andthecomingInternetofthings
thatpromisestosurroundeveryoneateverymomentwithaninescapableembraceoftechnology.
RohitBhargava
Author,5BestSellingBooks
Professor,GeorgetownUniversity

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