UPDATED SLIDE - 2014
Final Author’s Note
Despite having written hundreds of blog posts since the one introducing SMO
back in 2006, the original and “New Rules” posts remain among my top ten
blog posts every single week.
Perhaps the most surprising aspect of SMO’s evolution over the past decade is
just how many new agencies, marketing professionals and freelancers are
actively using the term and practice as a way to describe their own expertise.
In what may have been the perfect “full circle” moment, I once sat in a room
back in 2012 listening to a small agency describe their digital marketing
approach as using “Social Media Optimization 2.0.” When I asked what that
was – he referred the question to a 20 something year old team member he
called their “SMO specialist.”
Which is perhaps the greatest sign of adoption anyone could expect. After all,
it’s relatively easy to invent a digital marketing acrononym … but when you see
the earliest adopters starting to promote themselves as experts in doing it, you
know it will probably be around for a while.