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SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)

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The full featured presentation given by Rohit Bhargava at SXSW 2018 on "7 Trends Changing The Future." For more information on booking Rohit to speak, visit www.rohitbhargava.com/speaking.

Publié dans : Business
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SXSW 2018 Rohit Bhargava | 7 Trends Changing The Future (Featured Session)

  1. 1. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious MARCH 10, 2018 | Presented at SXSW Interactive Rohit Bhargava 7 Non-Obvious Trends Changing The Future TrendCurator,Innovator&NiceGuy
  2. 2. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious Special Note: About This Presentation This full presentation includes all the slides used from the stage by Rohit Bhargava at SXSW 2018. It is shared in the same format it was presented, which means many of the slides are visual with minimal text explanations. The slides are shared here to offer a sense of the stories from the talk and a visual reminder of the trends and “stealable ideas” behind each. Learn about booking Rohit to speak: www.rohitbhargava.com/speaking Get an weekly email of curated stories that matter: www.rohitbhargava/subscribe
  3. 3. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  4. 4. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious WHAT IF … YOU COULD SEE THE WORLD THE WAY NO ONE ELSE DOES?
  5. 5. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  6. 6. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  7. 7. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  8. 8. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  9. 9. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  10. 10. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious I AM NOT A SPEED READER I AM A SPEED UNDERSTANDER - Isaac Asimov
  11. 11. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  12. 12. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  13. 13. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious WE CALL THIS … NON-OBVIOUS THINKING
  14. 14. @rohitbhargava | #nonobvious BIGGEST CHALLENGES FACINGUS TODAY WENEED THISTO SOLVE THE
  15. 15. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious INNOVATION
  16. 16. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious MOTIVATION
  17. 17. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious ENGAGEMENT
  18. 18. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  19. 19. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  20. 20. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  21. 21. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious THE HISTORICAL FACT: HUMANS HAVE BEEN SELLING BULLSHIT FOR THOUSANDS OF YEARS
  22. 22. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious WE ARE IN THE MIDST OF A BELIEVABILITY CRISIS
  23. 23. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  24. 24. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious 24
  25. 25. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious WARNING: THIS IMAGE HAS BEEN RETOUCHED TO LOWER YOUR SELF-ESTEEM
  26. 26. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  27. 27. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  28. 28. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  29. 29. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  30. 30. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  31. 31. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  32. 32. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  33. 33. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  34. 34. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  35. 35. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  36. 36. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  37. 37. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  38. 38. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  39. 39. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  40. 40. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  41. 41. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  42. 42. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious YES, THESE ARE CHEERIOS!
  43. 43. @rohitbhargava | #nonobvious THE TRUTH HAS A MEDIA & MARKETING PROBLEM.
  44. 44. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious THIS IS NOT INFORMATION OVERLOAD THIS IS NOISE OVERLOAD.
  45. 45. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  46. 46. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious THE NORWEGIAN BILLIONAIRE …
  47. 47. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  48. 48. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  49. 49. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  50. 50. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious THE SECRET OF NON-OBVIOUS THINKING (AND LEARNING TO PREDICT THE FUTURE) IS CURATING YOUR IDEAS
  51. 51. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious TREND SPOTTING
  52. 52. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious TREND SPOTTING TREND CURATION
  53. 53. @rohitbhargava | #nonobvious A NON-OBVIOUS TREND IS A UNIQUE CURATED OBSERVATION OF THE ACCELERATING PRESENT WHAT IS A TREND?
  54. 54. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious HOW DOES TREND CURATION WORK? (THISISWHATITLOOKSLIKE)
  55. 55. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  56. 56. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  57. 57. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  58. 58. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  59. 59. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  60. 60. @rohitbhargava | #nonobvious ABOUT THE ANNUAL TREND REPORT 8 YEAR TRACK RECORD | READ AND SHARED BY OVER 1 MILLION PEOPLE!
  61. 61. @rohitbhargava | #nonobvious 8 FOREIGN EDITIONS FULL TRANSPARENCY
  62. 62. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  63. 63. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  64. 64. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious THE TRENDS 7 Non-Obvious Trends Changing The Future And How To Use Them In Your Business Or Your Career
  65. 65. @rohitbhargava | #nonobvious OUTRAGE MANIPULATED NON-OBVIOUS TREND Media, algorithms and advertising combine to create perpetual stream of noise often intended to incite rage and illicit reactionary anger usually shared through social media. W H A T’S TH E TR E ND ?
  66. 66. @rohitbhargava | #nonobvious MANIPULATED OUTRAGE | EXAMPLE 2 0 1 8 CableNews&theOutrageIndustry
  67. 67. @rohitbhargava | #nonobvious MANIPULATED OUTRAGE | EXAMPLE 2 0 1 8 StephenCrowley’sStory
  68. 68. @rohitbhargava | #nonobvious MANIPULATED OUTRAGE | EXAMPLE 2 0 1 8 #resist#metoo#outrage
  69. 69. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Respect the outrage, but rise above it MANIPULATED OUTRAGE
  70. 70. @rohitbhargava | #nonobvious UNGENDERED NON-OBVIOUS TREND Shifting definitions of traditional gender roles are leading some to reject the notion of gender completely, while others aim to mask gender from products, experiences, and even their own identities. W H A T’S TH E TR E ND ?
  71. 71. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 FierceFemininity
  72. 72. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 BrawnyAdvertising
  73. 73. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 Facebook’sEvolvingGenderSelector
  74. 74. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 TheGenderDecisionTree M/F MF ?
  75. 75. @rohitbhargava | #nonobvious UNGENDERED | EXAMPLE 2 0 1 8 GenderXPassportsandIDs
  76. 76. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Reevaluate products, services and marketing to identify gender bias UNGENDERED
  77. 77. @rohitbhargava | #nonobvious HUMAN MODE NON-OBVIOUS TREND As automation increases, people hungry for more personal and authentic experiences begin to put a premium on advice, services, and interaction involving actual humans. W H A T’S TH E TR E ND ?
  78. 78. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 LilouthePig&AirportTherapyPets
  79. 79. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 HumanLibrary
  80. 80. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 SocialRobotsWithPersonality Source: https://venturebeat.com/2017/12/19/8-robots-worth-bringing-home-this-holiday-season/ Kuri | Mayfield Robotics Jibo | Jibo Buddy | Blue Frog
  81. 81. @rohitbhargava | #nonobvious HUMAN MODE | EXAMPLE 2 0 1 8 TescoRelaxed(Slow)CheckoutLine
  82. 82. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Selectively add a human option as a benefit HUMAN MODE
  83. 83. @rohitbhargava | #nonobvious LIGHT-SPEED LEARNING NON-OBVIOUS TREND Learning is increasingly an every day activity through small digestible chunks of educational content and experiences about everything from quirky trivia to time-saving useful life hacks. W H A T’S TH E TR E ND ?
  84. 84. @rohitbhargava | #nonobvious LIGHT-SPEED LEARNING | EXAMPLE 2 0 1 8 8yearolddrivestoMcDonald’s
  85. 85. @rohitbhargava | #nonobvious LIGHT-SPEED LEARNING | EXAMPLE 2 0 1 8 TastyCookingTutorialVideos 500 million per month VIEWS
  86. 86. @rohitbhargava | #nonobvious LIGHT-SPEED LEARNING | EXAMPLE 2 0 1 8 FenderPlay
  87. 87. @rohitbhargava | #nonobvious LIGHT-SPEED LEARNING | EXAMPLE 2 0 1 8 MicrosoftPowerBI+Non-ObviousTrends www.nonobvious.com/alltrends
  88. 88. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Reinvent long experiences to more effectively engage your audience LIGHT-SPEED LEARNING
  89. 89. @rohitbhargava | #nonobvious ENLIGHTENED CONSUMPTION NON-OBVIOUS TREND Empowered consumers increasingly see their role as employees, audiences and voters as a chance to make a statement about their social beliefs and the world they choose to live in. W H A T’S TH E TR E ND ?
  90. 90. @rohitbhargava | #nonobvious ENLIGHTENED CONSUMPTION | EXAMPLE 2 0 1 8 IntermarcheIngloriousFoods
  91. 91. @rohitbhargava | #nonobvious ENLIGHTENED CONSUMPTION | EXAMPLE 2 0 1 8 ChobaniYogurt
  92. 92. @rohitbhargava | #nonobvious ENLIGHTENED CONSUMPTION | EXAMPLE 2 0 1 8 LifterLeadership
  93. 93. @rohitbhargava | #nonobvious ENLIGHTENED CONSUMPTION | EXAMPLE 2 0 1 8 TransformativeTravel
  94. 94. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Take a stand that demonstrates your values to customers and employees ENLIGHTENED CONSUMPTION
  95. 95. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION NON-OBVIOUS TREND Traditional models of distribution get reinvented as businesses of all sizes seek more efficiency, build direct connections with consumers and rethink their own business models. W H A T’S TH E TR E ND ?
  96. 96. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 Casper&OnlineMattressStartups
  97. 97. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 Deliveroo“Kitchen-onlyRestaurants”
  98. 98. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 Flexe:WarehouseSpaceOnDemand
  99. 99. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 RelonchCamera
  100. 100. @rohitbhargava | #nonobvious DISRUPTIVE DISTRIBUTION | EXAMPLE 2 0 1 8 MediaBusinessModelTransformation
  101. 101. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Rethink business models, promotion, partnerships and distribution. DISRUPTIVE DISTRIBUTION
  102. 102. @rohitbhargava | #nonobvious LOVABLE UNPERFECTION NON-OBVIOUS TREND Focusing on imperfections and personality helps make products and experiences more desirable. W H A T’S TH E TR E ND ?
  103. 103. @rohitbhargava | #nonobvious UggsandCrocs LOVABLE UNPERFECTION | EXAMPLE 2 0 1 8
  104. 104. @rohitbhargava | #nonobvious Hutzler571BananaSlicer LOVABLE UNPERFECTION | EXAMPLE 2 0 1 8
  105. 105. @rohitbhargava | #nonobvious Hutzler571BananaSlicer LOVABLE UNPERFECTION | EXAMPLE 2 0 1 8
  106. 106. @rohitbhargava | #nonobvious Hutzler571BananaSlicer LOVABLE UNPERFECTION | EXAMPLE 2 0 1 8
  107. 107. @rohitbhargava | #nonobvious LOVABLE UNPERFECTION | EXAMPLE 2 0 1 8 HansBrinkerBudgetHotelAmsterdam “TheHansBrinkerBudgetHotel hasbeenproudlydisappointing travellers forfortyyears...boasting levelsofcomfortcomparabletoa minimumsecurity prison.”
  108. 108. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  109. 109. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  110. 110. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  111. 111. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  112. 112. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  113. 113. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  114. 114. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  115. 115. @rohitbhargava | #nonobvious HOW TO USE THIS TREND | STEAL THIS IDEA!  Show your warts and work! LOVABLE UNPERFECTION
  116. 116. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious ONE FINAL TIP TO HELP YOU BE A NON-OBVIOUS INNOVATOR
  117. 117. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  118. 118. @rohitbhargava | #nonobvious FOCUS ON INTERSECTIONS
  119. 119. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  120. 120. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious Let’s meet! Come to the Hilton Lobby at 10:30pm tonight for a special gathering and a gift for first 50 people … Connect: rohit@nonobviouscompany.com Email Newsletter: www.rohitbhargava.com/subscribe
  121. 121. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  122. 122. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  123. 123. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  124. 124. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  125. 125. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious
  126. 126. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious@rohitbhargava | #nonobvious Overview Leading Organizations That Have Worked With Our Team
  127. 127. @rohitbhargava | #nonobvious ABOUT THE ANNUAL TREND REPORT QUICK FACTS: 8 YEARS OF ANNUAL TREND PREDICTIONS OVER 100 TRENDS PREDICTED READ BY OVER 1 MILLION PEOPLE WALL STREET JOURNAL BEST SELLER AXIOM SILVER MEDAL AWARD (BUSINESS THEORY) CES OFFICIAL SELECTION (GARY’S BOOK CLUB) GOLD MEDAL – NONFICTION BOOK AWARDS #1 AMAZON BEST SELLER TOP 50 ALL KINDLE
  128. 128. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 1UNIQUE PROCESS GATHERING IDEAS FOR A FULL YEAR AND CURATING TRENDS FROM THEM
  129. 129. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 2FULL TRANSPARENCY WITH BRUTALLY HONEST RECAPS AND RATINGS FOR ALL PAST PREDICTIONS
  130. 130. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 3ACTIONABLE INSIGHT FOR EVERY TREND WITH REAL LIFE ADVICE THAT MAKES TRENDS USEFUL
  131. 131. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 4GLOBAL OUTLOOK EXAMPLES FROM AROUND THE WORLD AND SIX TRANSLATED EDITIONS + MORE IN 2018!
  132. 132. @rohitbhargava | #nonobvious WHAT MAKES THIS TREND SERIES DIFFERENT? 5REAL APPLICATION EVERY YEAR, WE DELIVER KEYNOTES AND WORKSHOPS TO THE WORLD’S MOST INNOVATIVE COMPANIES
  133. 133. @rohitbhargava | #nonobvious@rohitbhargava | #nonobvious ABOUT ROHIT: Rohit Bhargava is a trend curator, marketing expert, storyteller and the Wall Street Journal best-selling author of five books including Non-Obvious and Likeonomics. After spending 15 years leading brand strategy at two of the most respected marketing agencies in the world (Ogilvy and Leo Burnett), Rohit left the corporate world to become an entrepreneur and is currently the founder of multiple companies including the Influential Marketing Group and Ideapress Publishing. He teaches marketing and storytelling at Georgetown University and regularly travels the world as an entertaining, humble and non-boring keynote speaker. Contact Rohit: rohit@nonobviouscompany.com

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