At the core of the Service-Oriented Architecture (SOA) vision is the concept of a ‘service bus’ that can route messages and notifications between any services, whether developed in-house, purchased from a third-party, or hosted over the Internet. A similar opportunity exists for inte- grating the complete workflow between people and applications. Routing messages and noti- fications between applications and their users (and all of those users’ myriad new mobile and multimedia devices) calls for a Syndication-Oriented Architecture that can unlock a new level of business intelligence.

1. SOA: Syndication- Oriented Architecture? Rohit Khare, Co-Founder 28 August 2007

2. Information Overload Exponential Information Growth Employees Enterprise Customers / Partners Internet Exponential Information Growth searching searching searching searching searching searching searching searching searching searching Information overload creates a gap. Blogs & wikis

15. KnowNow’s Approach to SynOA KnowNow Confidential. 2007. Databases Intranets / Extranets Email Portals Enterprise Search Web Servers Apps: eg, ERP, CRM [ manage information ] [ transform and deliver ] [ automate relevancy ] [ monitor data ] Content-based routing Alerts / Notifications Transformation Aggregation Filtering / Matching Security Enterprise Syndication Server Blogs & wikis News, posts Record changes Doc revisions Order status updates Price updates Product changes Calendar events Sales leads In-line editors Collaboration Tools Email