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Rebranding

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Rohit Dobaria

The rebranding strategies adopted by some of the global comapnies.

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Branding Prepared by: Rohit Dobaria Arvind Senta Dhawal Limbachiya
Rebranding
 
The Brand - Godrej ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONSUMER PRODUCTS INDUSTRIAL PRODUCTS http://www.godrej.com/godrejnew/GodrejHome/OurCompanies/GNB/OurProducts/
The Need Behind Repositioning The Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND LOGO BRAND LOGO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ww.GodrejChangeforbetter.htm
 
 
The various color in the logo signifies ,[object Object],[object Object],[object Object],[object Object],[object Object]
TV Commercial
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GODREJodrejChangeforbetter.htm
“ There is more than just trust that a brand can stand for. Our brand stands very well for trust, but we can stand for technology, for relevance and for modernity. Some of these things we don’t do as well as we do for trust,” - Adi Godrej http://202.87.40.60/india/news/advertisingmarketing/have-godrejshoppers-stop-got-its-branding-right-/19/22/340062
 
Airtel Re-Branding
 
Reason to change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experts Speak ,[object Object],[object Object]
youthful, international, inclusive and dynamic Energy and Liveliness Recognition for humility Living Object
Recharge Cards
Behind the scene ,[object Object],[object Object]
Logo Transition
Tags
Makeover Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feedback ,[object Object],[object Object]
 
Reactions… ,[object Object],[object Object],[object Object]
 
 
[object Object],[object Object]
[object Object],[object Object],[object Object]
 
 
Suggestions from fans
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Lessons from Gap’s rebranding disaster ,[object Object],[object Object],[object Object]
Thank You

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