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Scent marketing
1.
Created by :
Rokas K. VI(F)3
2.
PLAN: 1. What is
Scent Marketing ? 2. How Scent Marketing works?
3.
TECHNOLOGY AGE
4.
WHAT IS ?? •Scent
is one of our most powerful senses and has dramatic impact on our memory and mood.
5.
YOUR CHOICE?
6.
BRAND IDENTITY
7.
HOW WORKS ?
8.
TALCUM POWDER Safe and nostalgic ALERTNESS Peppermint, citrus RELAXATION Lavender,
vanilla PURCHASE EXPENSIVE FURNITURE Cedar, leather GET ROAD RAGE Unpleasant smells : rubbish
9.
THANK YOU FOR
YOUR ATTENTION.
10.
QUESTION FOR DISCUSSION: •
1. If you create commercial, do you need scent marketing? Why? • 2. Which type of scent marketing is very easy to identify for you? Why ? • 3. Do you think Scent marketing is useful and effective ? Yes? No? Why ?
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