Roker Labs (http://www.alroker.com/#rokerlab) has joined forces with Dextro (https://www.dextro.co/) to analyze YouNow’s millennial audience. The most talked about topics by the YouNow audience were: Celebrities, Social Media, News & Politics, Food, Music and Gaming – plus just Casual Conversation. Casual conversation is emblematic of the conversation that isn’t fixed on one topic but is more akin to what is called “hanging out.” • Peak user times: o Weekdays -- 6pm to Midnight o Saturday -- Noon to 3am o Sunday -- 3pm to 3am • Most popular terms across the board were Game of Thrones, Android, iPhone, Broadcast and App • Brands mentioned included, in order of frequency: Android, iPhone, Breyer’s, Instagram, Starbucks and Netflix

1. YOUNOW AUDIENCE
56.3%
Girls
43.7%
Guys
in association with
Where Millennials are...
YouNow
COMMUNITIES OF YOUNOWERS FORMED WORLDWIDE
YOUNOW CONTENT
MIDDLE EAST
16% of active users
54% of active users
US, CANADA & UK
EUROPE
16% of active users
LATIN AMERICA
12% of active users
MILLENNIALS & GEN-Z DOMINATE PLATFORM
74%
of YouNow
users are
13-24
Years Old
ROKERLABS@ALROKER.COM
So now you know!
@
STRONG ENGAGEMENTSTRONG ENGAGEMENT
100MM +
User sessions
per month
150K
Broadcasts
per day
50K
Hours of content
created per dayAVERAGE DAILY
USER TIME ON
PLATFORM
51
MINS
70%70% GIFTS
LIKES
SHARES
COMMENTS
AVERAGE DAILY
TIME SPENT ON
PLATFORM
MOST POPULAR #HASHTAGS
PRIME TIME
USAGE TRENDS
Average hourly activity during
weekdays and weekends (EST)
Top 10 Topics
WHAT USERS ARE TALKING ABOUT
GRAND THEFT AUTO
MUSIC
JUSTIN BIEBER
ROLLING STONE
GAME
OF THRONESGYM
APP
TEXTING
EMOJI
BROADCAST
IPHONE
BREYER’S
CHARLOTTE RUSSE
ANDROID
STARBUCKS
1
2
3
4
5
Celebrities
Social Media
Casual Hangout
News & Politics
Music
WEEKDAYS
BASED ON AVERAGE DAILY VIEWERSHIP
#girls#girls #guys#guys
#humor#humor #singing#singing
#alternative#alternative #lgbt#lgbt #dance#dance
BruhItsZach
505K Fans
Maddie
Welborn
141K Fans
Dan Howell
1M Fans
IamHannahStone
110K Fans
GayGod
157K Fans
Johnnie
Guilbert
134K Fans
RudanC
345K Fans
BRANDS GENERALPOP CULTURE
SATURDAY SUNDAY
6
7
8
9
10
Gaming
TV & Movies
Rights and Activism
Food
Fashion & Beauty
NETFLIX
PICTURES
INSTAGRAM
WALKINGDEAD
GUITAR
MONEY
SELFIE
6PM
6AM
9PM
12AM
3AM
6AM
9AM
12PM
3PM
6PM
6AM
9PM
12AM
3AM
6AM
9AM
12PM
3PM
6PM
9PM
12AM
3AM
6AM
9AM
12PM
3PM
SOCIAL
MEDIA
FOOD
Ex.
Ex.
Ex. Ex.
Ex.
Ex.Ex.
OF AUDIENCE
PARTICIPATES
MEDIA CHANNELS
USING YOUNOW
EXAMPLES OF BRANDS THAT HAVE USED YOUNOW
Original Content Product Placement Location Based
REGULARLY PROGRAMMED BROADCASTING
DIGITAL CONTENT MIXDIGITAL CONTENT MIX
ENGAGEMENT &
CALL-TO-ACTION
BRAND AWARENESS
& POSITIONING
LIVE PROGRAMMING LIVE EVENTS
PROMOTIONS PRODUCT PLACEMENT
INTERACTIVE CROWDSOURCE
ALBUM DEBUTS TICKET SALES
HOW YOUNOW IS BEING USED