Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Success Strategies Of 50 Fastest Growing Internet Retailers

787 vues

Publié le

Analyzing all of the marketing strategies and growth strategies of the 50 fastest growing online retailers revealed 21 commonalities behind their growth and success. Here they are, all distilled into one presentation given at Time Collapsing Academy's Time Collapsing Mega Conference and Content And Commerce by Digital Marketer.

Publié dans : Marketing
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • who will win this game? get free picks and predictions. ♥♥♥ https://tinyurl.com/yxcmgjf5
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • ➤➤ How Long Does She Want You to Last? Here's the link to the FREE report ➤➤ http://ishbv.com/rockhardx/pdf
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Thank you for the share Ron! Would you be sharing your speech on teh last day of teh Summit too talking about "The Native Commerce Playbook For Scaling Any Ecommerce Business?" :)
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

Success Strategies Of 50 Fastest Growing Internet Retailers

  1. 1. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Slides From Yesterday’s + Today’s Presentations Slideshare.com/RolandFrasier For 24 Hours #tca2016 LinkedIn.com/in/RolandFrasier
  2. 2. #tca2016 @RolandFrasier Native Commerce & Digital Marketer Growth Strategies Of The Fastest Growing Internet Retailers
  3. 3. #tca2016 @your_twitter_handle Source: InternetRetailer.com
  4. 4. #tca2016 @your_twitter_handle Source: InternetRetailer.com
  5. 5. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #tca2016 LinkedIn.com/in/RolandFrasier MEDIAPROPERTY CONTENT SOCIAL EMAIL TRAFFIC ORGANIC SEARCH RENTEDLISTS PAID MEDIA NATIVE COMMERCE ON-SITE RETARGETING 3rd PARTY ADS CONTESTS ON-SITE PROMOS RETARGETING RETARGETING
  6. 6. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. MEMBERSHIP SITE SOCIAL EMAIL MARKETPLACESTARGETEDADS TRAFFIC SEGMENTEDPROMOS LANDINGPAGES PRODUCT GRID ORGANIC SEARCH RENTEDLISTS PAID MEDIA #tca2016 LinkedIn.com/in/RolandFrasier RETARGETING RETARGETING
  7. 7. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #1 The Product Grid #tca2016 LinkedIn.com/in/RolandFrasier
  8. 8. #tca2016 @RolandFrasier Product | Test 1 | Test 2 | Winner Lead Gen Device $2 Cost/$10 Value Contest Product $500 Want But Won’t Buy Membership Site, Assoc., Buyer’s Club Core Products + Profit Maximizers Contest #1 Cost $____ CR __ Contest #2 Cost $____ CR __ Launch Contest Cost $____ CR __ Tripwire #1 Cost $____ CR __ Tripwire #2 Cost $____ CR __ Launch Tripwire Cost $____ CR __ Continuity #1 Cost $____ CR __ Continuity #2 Cost $____ CR __ Launch Continuity Cost $____ CR __ Product Set #1 Cost $____ CR __ Product Set #2 Cost $____ CR __ Launch Product Set Cost $____ CR __ The Product Grid
  9. 9. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #2 Expand Your Product Line To At Least 3 Products #tca2016 LinkedIn.com/in/RolandFrasier
  10. 10. Source: Adobe: “The ROI From Marketing To Existing Online Customers” Repeat Customers Generate 41% Of Average Total Revenue
  11. 11. But 80% Of Marketing Budget Is Spent Acquiring“Shoppers” Return Purchaser LTV Is Dramatically Higher Source: Adobe: “The ROI From Marketing To Existing Online Customers”
  12. 12. Differences Between Shoppers,Returning + Repeat Purchasers Source: Adobe: “The ROI From Marketing To Existing Online Customers”
  13. 13. So,Sell New Products To Your Existing Customers #tca2016 @RolandFrasier • Existing customers want to buy more from you • Have at least 3 to 5 products to sell them • Leverage “bought this not that” retargeting • Increase customer reactivation budget to reflect higher value of return customers and repeat customers
  14. 14. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. #3 80/20 Product Line #tca2016 LinkedIn.com/in/RolandFrasier
  15. 15. Apply Pareto Principal To Your Product Line (270 Products) #tca2016 LinkedIn.com/in/RolandFrasier Source: Todd Staples
  16. 16. #tca2016 @RolandFrasier Native Commerce & Digital Marketer Growth Strategies Of The Fastest Growing Internet Retailers
  17. 17. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. A Better Model #tca2016 @RolandFrasier
  18. 18. Re-Inventing Models + Markets • BlueApron.com: Eliminate inconvenience of grocery shopping. Cut out middle-men. Subscription meal kits. • Honest.com: Eliminate inconvenience of shopping for hard to find natural baby products. Subscription diapers + related products. • Harrys.com, DollarShaveClub.com: Eliminate inconvenience + expense of drugstore razor shopping. Subscription razors + related products. • PrimaryKids.com: Eliminate inconvenience of shopping for kids clothing. Ignore fashion trends. Focus on evergreen styles. Save costs of designers and inventory. #tca2016 @RolandFrasier
  19. 19. What Is Your Business Model? • What thing that has “always been done that way” could be done differently and better? E.g. BlueApron: pre-measured ingredients,WarbyParker: glasses, Leesa/Casper: mattresses • Can you cut out the middlemen or change the model to save cost and provide better value and prices to your customers? Jet.com adopting the Ryan Air model. #tca2016 @RolandFrasier
  20. 20. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Big Mission #tca2016 @RolandFrasier
  21. 21. Big Mission Statements • Honest.com: Create a non-toxic world that benefits the next generation • NatureBox.com: Be the “Netflix of food.” • DollarShaveClub: Help guys live a smarter, more successful life through grooming • WarbyParker.com: Offer designer eyewear at a revolutionary price while leading the way for socially conscious business. #tca2016 @RolandFrasier
  22. 22. What Is Your Bigger Mission? • What big problem you are solving through your business? • Who will be impacted by what you are doing? • When will you accomplish this? #tca2016 @RolandFrasier
  23. 23. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Conversational Commerce + Attack Of The Chat Bots #tca2016 @RolandFrasier
  24. 24. The Preeminence of Messaging Source: activate.com/WJSD: Tech + Media Outlook 2016
  25. 25. Apps built on top of messengers allow users to consume content, play games and conduct transactions. Source: activate.com/WJSD: Tech + Media Outlook 2016
  26. 26. Order Uber Through Messenger #tca2016 @RolandFrasier
  27. 27. Shop For Handbags Through Messaging App #tca2016 @RolandFrasier
  28. 28. 3rd Party Integrations With Google & Amazon Dot + Alexa #tca2016 @RolandFrasier
  29. 29. Shop For Cosmetics With Snapchat Shoppable Stories #tca2016 @RolandFrasier
  30. 30. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Be Different From Amazon #tca2016 @RolandFrasier
  31. 31. Provide Experiences (And Products) That Amazon Does Not • Personal Touch Like StitchFix.com • Physical Connection Like NeimanMarcus.com • Engaging Social Media Like DollarShaveClub.com • Unique Product Selection Like Casper.com + Leesa.com • Interactive Mobile App Experience Like eSalon.com #tca2016 @RolandFrasier
  32. 32. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Start In A Narrow Niche,Then Move To A Broader Market #tca2016 @RolandFrasier
  33. 33. Master One Niche,Then Expand Into Related Niches • DollarShaveClub.com: Razors > Own The Bathroom Cabinet • Honest.com: Baby Products > Cleaning + Personal Care • BirchBox.com: Women’s Products > Men’s Products • NatureBox.com: Personal Snacks > Breakfast + Wine Boxes • Amazon.com: Books > Conquer The World #tca2016 @RolandFrasier
  34. 34. An Example Of How We Do This With Our Companies Survivalists 3 Million #tca2016 @RolandFrasier > Campers 40 Million > Outdoor Enthusiasts 141 Million Phase 1 Phase 2 Phase 3
  35. 35. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Fight Margin Compression With Higher House Product Mix #tca2016 @RolandFrasier
  36. 36. Create,Source & Sell Your Own Branded Products • BlueApron.com: Grower Contracts > Retail Web • Honest.com: Manufacturing To Retail Web/Retail • WarbyParker.com: Manufacturing To Retail Web/Retail • NatureBox.com: Manufacturing To Retail Web • DollarShaveClub.com: Manufacturing To Retail Web #tca2016 @RolandFrasier
  37. 37. Selling Your Own Products Improves Margin Measurably • Our average margin on drop-shipped + branded products is 20% - 30%. • Our average margin on products we manufacture is between 50% - 70%. • VI allows data-driven product development + short dev time #tca2016 @RolandFrasier
  38. 38. How can you use this in your business? • Own or get exclusives on your raw materials like BlueApron.com • Source manufacturing of your products vs. drop-shipping like Honest.com + WarbyParker.com • Own your own media (site) as well as using marketplaces like Amazon.com • Create + own your own brand like Shinola.com + NatureBox.com #tca2016 @RolandFrasier
  39. 39. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Augmented Reality #tca2016 @RolandFrasier
  40. 40. Wayfair’s Fair View App #tca2016 @RolandFrasier
  41. 41. #tca2016 @your_twitter_handle
  42. 42. #tca2016 @RolandFrasier
  43. 43. #tca2016 @RolandFrasier
  44. 44. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Personalization #tca2016 @RolandFrasier
  45. 45. Use Personalized Email To Improve Conversions Choxi.com personalizes emails based on page visit, click data and aggregated data. Click to view a pair of Ugg boots online, but don’t buy. Then, get an email with a link to shopping cart.
  46. 46. Use Personalized Email To Improve Conversions Like Honest.com • Emails are personalized based on page visit, click data and aggregated data • 3x higher conversion rate on 6 email welcome sequence • We used BuiltWith.com to figure out that the tool that Honest.com is using for this is… #tca2016 @RolandFrasier
  47. 47. #tca2016 @your_twitter_handle Tool: RetentionScience.com
  48. 48. Use Dynamic Websites To Improve Engagement Like Zulily.com • Displays millions of different versions of its website any given time • Learns what you’re interested in and dynamically tunes itself to you (mom sees kid’s clothes, chef sees kitchen gadgets) • Data analytics + shopping pattern analysis maximize relevance, engagement, sales and repeat purchasing #tca2016 @RolandFrasier
  49. 49. ConversantMedia.comCreatesA Different Site For Each User Based On Data
  50. 50. What Personalized Experience Can You Deliver? • Survey your market to learn more about them and deliver personalized experiences based on their answers? • Allow customers to create their own customized version of your product? • Use on-site behavior, buying history or aggregated data to serve the most relevant offers, content and experience to your customers? #tca2016 @RolandFrasier
  51. 51. Personalized Service Via App • BlueApron.com: Choose plan, food preference, delivery day. • StitchFix.com: Personalized stylist for women on the go. Mobile app lets users upload pics in clothes they like and personal stylists base selections off those pics. #tca2016 @RolandFrasier
  52. 52. #tca2016 @your_twitter_handle
  53. 53. Personalized Web Experience • Personalized experience through interactive survey on site • eSalon.com: Custom hair color blended based on user input. Personal stylist + photo upload to assist in color selection • Sephora.com: Virtual Artist app. Try on lipstick instantly. • AlexAndAni.com: Chain station builder. Custom jewelry. #tca2016 @RolandFrasier
  54. 54. #tca2016 @your_twitter_handle
  55. 55. #tca2016 @your_twitter_handle
  56. 56. #tca2016 @your_twitter_handle
  57. 57. #tca2016 @your_twitter_handle
  58. 58. #tca2016 @your_twitter_handle
  59. 59. What Personalized Experience Can You Deliver? Leverage your welcome survey and give the customer the sense that offering their information is key to a better customer experience. #tca2016 @RolandFrasier
  60. 60. Pop-up Stores #tca2016 @RolandFrasier
  61. 61. TheStoreFront.com #tca2016 @RolandFrasier
  62. 62. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Competitive Intelligence #tca2016 @RolandFrasier
  63. 63. What Traffic Channels Do Your Competitors Use • Run a Comparative Analysis With Your Top 4 Competitors • Find Out What Channels They Are Getting Traffic From That You Are Not • Then Go Get Those Channels #tca2016 @RolandFrasier
  64. 64. #tca2016 @RolandFrasier
  65. 65. Run A Social Analysis On SimilarWeb.Identify Network Strengths,Weaknesses + Untapped Opportunities
  66. 66. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. User Generated Content + Social Commerce #tca2016 @RolandFrasier
  67. 67. #tca2016 @your_twitter_handle Source: InternetRetailer.com
  68. 68. Social Commerce + UGC = Higher Conversions • Shoppers who interact with a UGC photo are 2x more likely to purchase. • UGC photos increase engagement + amplify your brand. • UGC photos raise on-site conversion by 12%. Source: Pixlee.com
  69. 69. Fastest Growing E-Retailers Drive Traffic With Social • Zulily.com: 7% Of Total Traffic From Facebook • WarbyParker.com: 9% Of Total Trafic From Facebook • Choxi.com: 10% Of Total Traffic From Facebook • NatureBox: 21% Of Total Traffic From Facebook #tca2016 @RolandFrasier
  70. 70. Source: InternetRetailer.com
  71. 71. Remove Friction + Encourage Social Engagement… • BlueApron.com app encourages customers to post their creations on Facebook, Instagram + Twitter. • Julep.com: #MavenUnboxing hashtag drove 20 million social users over Christmas. Contests + Giveaways drive 900k social followers. • CharlotteRusse.com: Uses #CharlotteLook hashtag + Curalate + Pixlee • WarbyParker.com: #WarbyHomeTryOn hashtag increased shares 40%. Warby comments on those posts increased conversions by 50% #tca2016 @RolandFrasier
  72. 72. CharlotteRusse.com drives social commerce with Curalate
  73. 73. CharlotteRusse.com drives social commerce with Curalate
  74. 74. CharlotteRusse.com drives social commerce with Curalate
  75. 75. CharlotteRusse.com drives social commerce with Curalate
  76. 76. CharlotteRusse.com drives social commerce with Curalate
  77. 77. CharlotteRusse.com drives social commerce with Curalate
  78. 78. #tca2016 @your_twitter_handle AlexAndAni.com Generated 585,000 Instagram Shares Using Olapic
  79. 79. Add Social Commerce To Your Marketing Mix • Instagram: Add a link from your brand’s bio to a shoppable gallery of your brand’s Instagram pictures. Use “Shop Now” ads. • Facebook: Create a social storefront page tab to allow users to access a shoppable gallery of your photos + status updates URLs • Twitter: Drop in a URL that leads users to your product pages • Pinterest: Use Buyable Pins and Promoted Video Pins #tca2016 @RolandFrasier
  80. 80. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Search #tca2016 @RolandFrasier
  81. 81. The 25 Fastest Growing Retailers Spend 4x More On Paid Search
  82. 82. How Do Small Retailers Compete With Top IR’s Spend? • Long-tail research + content & paid ads: SEONick.com • Go where they are not (pop-ups, print ads, trade shows) • Create the unique, compelling content they are not • Focus on your story and sell products they are not #tca2016 @RolandFrasier
  83. 83. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Recurring Revenue #tca2016 @RolandFrasier
  84. 84. Fastest Growing Companies With Subscription Revenue • BlueApron.com: Food/Recipe Bundles • DollarShaveClub.com: Razors + Other Bathroom Products • eSalon.com: Hair coloring products • Honest.com: Diapers + Other Bundles • NatureBox.com: Snack Boxes, Breakfast, Wine (coming soon) • NakedWines.com: Wine boxes #tca2016 @RolandFrasier
  85. 85. Subscription Revenue • Predictable cash flow • Predictable inventory needs • Higher valuation multiples • Biggest Challenge = Churn Use Welcome, Consumption + Win-back Campaigns #tca2016 @RolandFrasier
  86. 86. What Is Your Recurring Revenue Plan • Do you have a recurring revenue component to your business model? • What can you do to incorporate recurring revenue and encourage retention to reduce voluntary churn? • What can you do to reduce churn? #tca2016 @RolandFrasier
  87. 87. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Be On-Trend #tca2016 @RolandFrasier
  88. 88. Are You Riding Current Trends • Honest.com: Natural products • Etailz.com: Eco-Responsible products • NatureBox.com: Healthy living + snacking • BlueApron: Cooking/Chef TV Shows + Monthly Boxes • Trendwatching.com: Track trends #tca2016 @RolandFrasier
  89. 89. Source: Trendwatching.com 2016 Trends
  90. 90. Source: Trendwatching.com 2016 Trends Status
  91. 91. Source: Trendwatching.com 2016 Trends Youniverse
  92. 92. Is Your Business Model“On Trend?” • What are the major trends are taking place in your current market? • What major trends apply to your target audience? • Does your current business model and product lineup match up to one or more of these trends? #tca2016 @RolandFrasier
  93. 93. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Strong Customer Feedback #tca2016 @RolandFrasier
  94. 94. Continually Iterating Data-Driven Products • DollarShaveClub.com: Shave Butter buyers were best bet to send free samples. 100% ROI on these people. • Graze.com: Snack box product learns from your reviews and adjusts snack mix to avoid the types of tastes you don’t like • SurvivalLife.com: Knives sell better than most products #tca2016 @RolandFrasier
  95. 95. Source: RetentionScience.com
  96. 96. Honest.com: Provide Value + Get Valuable Feedback • Challenge: Babies are always growing requiring manual account updates for accurate size on diaper + baby bundles • Solution: Honest Baby App – tracks baby’s size, weight + change frequency. Parents can update subscriptions,track orders and earn referral credits through the app. • Provides Valuable Info To Parent: baby milestones, Dr.visits,sleep and feeding habits.Providing valuable info to Honest.com & parents. #tca2016 @RolandFrasier
  97. 97. How Is Your Customer Feedback Loop? • Let customers update account info, post reviews, leave opinions. • Offer live chat, telephone support and a help-desk? • Monitoring customer feedback on the web? • Building customer preference/taste profiles to personalize the app + web experience? #tca2016 @RolandFrasier
  98. 98. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Mobile First #tca2016 @RolandFrasier
  99. 99. Mobile Traffic + Sales Continue Growing #tca2016 @RolandFrasier
  100. 100. Reduce Mobile Buying Friction • Etsy.com: 58% of traffic from mobile + 41% of sales • Groupon.com: 50% of sales are mobile. 70% of all mobile sales are via app. #tca2016 @RolandFrasier
  101. 101. Deep Linking,Biometrics + 1-ClickSales • JackThreads.com: Deep links to product pages in mobile app from emails and from mobile search queries • Amazon.com: 1-Touch App Sales Via iOS Touch ID Fingerprint • BlueApron.com,Target Cartwheel App + Groupon.com: All offer 1-Click sales through Apple Pay #tca2016 @RolandFrasier
  102. 102. Amazon Payments Dramatically increase mobile conversions by adding Login & Pay With Amazon to your products
  103. 103. Amazon Deep Links Dramatically increase mobile conversions deep linking to your product in Amazon’s Mobile App 30 Million MAUs
  104. 104. Amazon Deep Links
  105. 105. Are You Maximizing Mobile Traffic Opportunities? • All your site and product pages responsive or designed for mobile? • Do you have a mobile app or chat bot? • Are you using app-indexing + providing deep links to the products offered in marketing emails and from search? • Do you offer 1-Click payments through Amazon,Apple Pay, etc.? #tca2016 @RolandFrasier
  106. 106. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Bundling #tca2016 @RolandFrasier
  107. 107. Source: InternetRetailer.com
  108. 108. Source: InternetRetailer.com
  109. 109. Source: InternetRetailer.com
  110. 110. Source: InternetRetailer.com
  111. 111. The Benefits Of Bundling… • Personalized customer experience (choose your adventure). • Avoid decision fatigue and increase conversion rates. • Valuable customer data + feedback for future product dev. • Increase immediate average order value and Lifetime Customer Value by increasing order size + price. #tca2016 @RolandFrasier
  112. 112. What product and/or service bundles can you create? • Products that go together like DollarShaveClub.com does with razors and shave butters and gels? • Products that complement one another like Honest.com does with diapers and baby wipes • Increasing quantity + selection like NatureBox.com does. #tca2016 @RolandFrasier
  113. 113. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Strong Referral Program #tca2016 @RolandFrasier
  114. 114. BirchBox.com: Holiday Promo Copy 2x Referrals + 2x Referral Sales…
  115. 115. Source: RetentionScience.com
  116. 116. DollarShaveClub.com: On Brand Message 2x Sales
  117. 117. Source: RetentionScience.com
  118. 118. Source: RetentionScience.com
  119. 119. Referral Programs • Drive 5% - 30% of total acquisition • Average CPA is $3 • Display + PPC CPA averages $40 • Retargeting CPA averages $10 Source: FriendBuy.com
  120. 120. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Unified Commerce Vs.Omni-Channel #tca2016 @RolandFrasier
  121. 121. Source: Boston Retail Partners
  122. 122. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Free Shipping Speedy Delivery #tca2016 @RolandFrasier
  123. 123. Shipping To Compete. • Target.com: Free shipping for $50 minimum order. $25 outperformed significantly so minimum lowered to $25. • BlueApron.com + StitchFix.com: Free shipping. • Choxi.com: Partnered with ShipStation.com,ShipWorks.com + SkuVault.com to offer best shipping options. #tca2016 @RolandFrasier
  124. 124. Source: Trendwatching.com Amazon Dash,Echo,Prime Now + Lockers
  125. 125. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. O2O #tca2016 @RolandFrasier
  126. 126. O2O: Online To Offline Meets Offline To Online • NeimanMarcus.com: Site features encourage users to connect with in-store associates. Facetime style sessions. • Nordstrom.com: Buy online/pick-up in-store • Amazon to launch 100 pop-up stores • WarbyParker.com: Pop-up Stores,Yurts, School Bus Stores, Retail. #tca2016 @RolandFrasier
  127. 127. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Charitable Commerce #tca2016 @RolandFrasier
  128. 128. Charitable Commerce: Mixing Charity + Sales • Honest.com: Supports GirlsWhoCode.com and others. • AlexAndAni: Dedicated jewelry with sales proceeds to fight AIDS. • DollarShaveClub.com: Colon Cancer Alliance. • Toms.com: Pair of shoes to a child in need for each pair sold. #tca2016 @RolandFrasier
  129. 129. What’s The ROI On Charitable Commerce Millward-Brown study on market performance of brands oriented around a noble purpose or ideal showed brands with lofty purposes outperformed the S&P 500 earning 400% more profits than those without those higher purposes. #tca2016 @RolandFrasier
  130. 130. Warby Parker: BuyA Pair,Give A Pair
  131. 131. What Good Can Do Through Your Business? • Donate one of whatever you sell for every sale you make? • Donate a portion of the proceeds from whatever you sell? • Find a charity that aligns naturally with your business that your company can support? #tca2016 @RolandFrasier
  132. 132. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Thank you! #tca2016 @RolandFrasier

×