Presentation I gave at T&C 2019: Traffic & Conversion Summit 2019. Marketing 2019. This presentation covers the evolution of the marketing funnel from simple one-time funnel into a customer journey best represented by a DNA-like double helix. It then discusses how to amplify product or service value using influencers, story copy and personalization. Finally, it discusses the 6 major building blocks that make up marketing DNA, and then provides not 17 but 36 specific marketing tweaks to things that you are probably already doing, designed to increase their effectiveness and conversions.