This deck covers a few of the 21 different ways that we have found to 10X business growth across a multitude of different industries and niches. It explains in detail with exercises how to create bolt on businesses, turn expenses into profits and build monthly recurring revenue.
Traffic & Conversion Sumit 2018 10X Business Growth
1. #tcs2018
Revenue Profit Value Matrix:
Our Proven Formula To 10x
Any Digital Business In 12
Months Or Less
Roland Frasier
DigitalMarketer.com
Facebook.com/RolandFrasierPage
2. 1. Build Revenues 2. Build Profits 3. Build Value
Bolt-On Businesses
3x3x3 Leverage Matrix
Acquisition Offer Formula
The Traffic Grid
Product Mix Dev Grid
BML/PMF + TOC Loop
Rapid Revenue Multiplier
10X Your Business in a Single Year
#tcs2018
E2P
Conversion Margin Match
Top Line Scrape
Geo-Index Arbitrage
Lateral Integration
Super Employee Multiplier
Culture Mission Alignment
MRR
Niche Neighborhood
Brand Diamond
Product Value Curve
Predicable Selling Systems
EV Sales Arbitrage
Multiple Bump Matrix
3. #tcs2018
Medical Billing **
eLearning *
Commercial Real Estate *
Residential Real Estate *
Trade Shows/Events
Motorcycle Equipment *
Direct Response *
Digital Marketing Agency
Machine Manufacturing **
Sporting Goods *
Legal Services
Mastermind Groups
Supplements *
Real Estate Training
Online Casinos *
eCommerce *
CPG **
Corporate Training
Document Preparation
Medical Equipment *
Telecom Infrastructure *
Beauty + Cosmetics *
Tax Services
Software As A Service
A Proven System For Growth
* $10MM+ ** $100MM+
9. 3 Quick Ways To Find Leverage
In Your Business…
#1: Replication
#2: Quick Wins Checklist
#3: Leveraged Growth Matrix
#tcs2018
10. Method #1: Replication
How Can We Do A Multi-Million Dollar Event Every Single Month?
Expand Internationally
• Reuse The Same Content
• Access Host-Partner Audiences
• Utilize Host-Partner Teams
• Sell Existing Sponsor Pipeline
• Tap Local Certified Partner
Network
• Launch New Countries From
Host-Partner Events
• Leveraged Customers: Partner Audiences
• Leveraged Investment: Partner + Sponsors
• Leveraged Team: Core Team + Partner Staff
• 2018: USA, Brazil, Australia
• 2019: Europe + Asia
#tcs2018
11. __ Expand Internationally (T/G/S/F)
__ Manufacture In-House (G/S)
__ Buy Your Competitors (T/G/S)
__ Buy Your Suppliers (T/G/S)
__ Buy Your Clients / Partners (T/G/S)
__ Cost Center To Profit Center (G/S/F)
__ Buy Complementary Media (T/G/S)
__ Franchise To Others (G/S/F)
__ License Brand/Products To Others (G)
__ Create JVs + Strategic Partnerships (T/G/S/F)
__ License Other Brands/Products/Services (G)
__ Crowdfund With Clients + Customers (G/S/F)
__ Debt/Equity Offering (T/G/S/F)
__ Borrow A Salesforce/Rep. Network (T/G/S)
__ Outsource Or Offshore Functions (T/S)
__ Add Services/Digital To Physical Products (G)
__ Add Physical Products To Services/Digital (G)
__ Bolt-On Businesses (G/F) Benefits Key:
T = Team G = Growth
S = Scale F = Funding
Method #2: Quick Wins Checklist
#tcs2018
12. Leveraged Customer Acquisition (KPI = CAC + DPL + Viral Coefficient)
Add A Channel
Acquire Entity
Affinity Play
Leveraged Transaction Size + Margin Enhancement (KPI = ICV + GM)
Add OPP + OPS
Bigger Orders
Higher Margins
Leveraged Buyer Frequency (KPI = CHURN + LTV + MAU + PIR)
Add Recurring
Buy Recurring $
Borrow Rec. $
Data + Network
Investors + Targets
Influencers + PMF
OP Products/Offers
OP Dist. Channels
Consolidate S/C
OP Products/Offers
Investors + Targets
OP Products/Offers
Media + Channels
SPA/APA/License
COIs + Virality
Svc/Prod Partners
Bulk + Bundles
Vert/Horiz Int.
New Prod/Serv
SPA or APA
Outsourced
Channel Partners
Capital + Debt
Social Proof/P2P
Super Funnel
Wholesalers
Mfg. + Strat Rels.
License/Contract
Capital + Debt
Partner/Affiliate
Method #3: Leveraged Growth Matrix
Goal Method NeedMeans
#tcs2018
13. Sales Force, Entrepreneur, MicroSoft
Purchased SurvivalLife.com, Publishing Company
Influencers @ Events, Top-Down Video, eSports
Referrals From Sharks e.g. SpyEscape
BathBombSupplies.com + Wholesale Distributors
T-Shirts, Bath Bombs, Personalization Printing
FPA Buyers Club, American Gun Association
Purchased TruConversion.com
Recurring Affiliate Offers, Other Peoples’ Lists
Leveraged Customer Acquisition (KPI = CAC + DPL + Viral Coefficient)
Add A Channel
Acquire Entity
Affinity Play
Leveraged Transaction Size + Margin Enhancement (KPI = ICV + GM)
Add OPP + OPS
Bigger Orders
Higher Margins
Leveraged Buyer Frequency (KPI = CHURN + LTV + MAU + PIR)
Add Recurring
Buy Recurring $
Borrow Recurring
Channel Partner
SPA/APA/License
COIs + Virality
Svc/Prod Partners
Wholesalers
Vert/Horiz Int.
New Prod/Service
SPA or APA
Outsourced
Leveraged Growth Examples
Goal Method Means
#tcs2018
14. Case Study:
Add Customer Channel, MRR + 7-Figure Valuation Increase
SaaS: Add Leveraged Customer
Acquisition Channel
• Existing SaaS (no dev time)
• Was a vendor to DM
• Existing dev team
• 5 figure down + owner carry
• 3X ROI in 1st month
• Add MRR
• Leverage existing inside sales team
• Leverage existing media
• Leverage existing integrations
• Leverage existing software dev team
• Leverage existing customer care team
• Leverage existing customer list
#tcs2018
68. 1. Build Revenues 2. Build Profits 3. Build Value
Step 1: Improve Offers
Brainstorm + test better acquisition
and core offers to 10X sales
Step 2: Acquire For Growth
Buy your competitors, suppliers &
complementary lines of business
Step 3: Premiums to MRR
Focus on premiums to increase
MRR sales by 2X + increase stick
with physical component
Step 4: Fill Traffic Channel Grid
Activate at least 10 new traffic
channels for 3X improvement
How To 10X Your Business in a Single Year
Founder’s Board Copyright 2017
Step 1: Force a Profit
Scrape 3-10% of top line to pay
yourself first as an expense
Step 2: Create Super Employees
Provide 1-3 shadows per employee
offshore to 2X -4X productivity at
an 80% savings over domestic hires
Step 3: Radically Cut Expenses
Use C.R.U.D. C)ritical, R)OI Positive
U)nder Review or D)ead system
Step 4: Cost Centers to Profit
What do you do VERY well that
other businesses would pay for
Step 1: Branding & Neighborhood
Rebrand and reposition your business
for up to 10X valuation increase
Step 2: Become the Founder
Build bench depth and culture in
your staff remove yourself from the
org chart and become an advisor
Step 3: Bolt-On Businesses
Verticalize, license and partner using
existing profit centers and platforms
Step 4: Prep Sale or Funding
Prepare your accounting and pitch
deck to take a full or partial exit
69. 1. Build Revenues 2. Build Profits 3. Build Value
Step 1: Improve Acquisition Offer
Brainstorm better tangible tripwire
offers to boost up to 400%
Step 2: Improve Core Offer
Begin 49 point testing system and
74 point optimization for 2X bump
Step 3: One Time Sales to MRR
Focus on premiums to increase
MRR sales by 2X increase stick
with physical component
Step 4: Fill Traffic Grid
Activate at least 10 new traffic sources
for 3X improvement
How To 10X Your Business in a Single Year
Founder’s Board Copyright 2017
Step 1: Force a Profit
Scrape 3-10% (See Chart) each
Deposit to your profit account first
Step 2: Create Super Employees
Provide 1-3 shadows per employee
offshore to 2X -4X productivity at
1.2X cost
Step 3: Radically Cut Expenses
Use C.R.U.D. C)ritical, R)OI Positive
U)nder Review or D)ead system
Step 4: Cost Centers to Profit
What do you do VERY well other
Business people would pay for
Step 1: Branding & Neighborhood
Rebrand and class your business
for up to an instant 5X valuation
Step 2: Become the Founder
Build bench depth and culture in
your staff replacing yourself as CEO
and become an advisor
Step 3: Acquire for Growth
Buy your competitors, suppliers &
complementary lines of business
Step 4: Prep Sale or Funding
Prepare your accounting and pitch
deck to take a full or partial exit
71. 1. Set Foundation 2. Build Value 3. Close
Step 1: The Call Out:
Attention: Men age 50-80
Step 2: The Promise:
How to RESULT in TIMELINE
without OBJECTIONS or
GUARANTEE
Step 3: Evidence of Truth:
Immediately give the audience
hard evidence to believe promise
Step 4: Connection: How can they
know you understand their problem.
Step 5: Your Story: Gain authority
over come objection & give hope
The 15 Parts of a Great Offer
Founder’s Board Copyright2017
Step 6: Provide Logical Solution
Reveal your solution, give the
mechanism a name and explain
how it works
Step 7: Benefits & Features
Show mostly EMOTIONAL benefits
Using the “so” rule in bullets
Step 8: Social Proof
Provide testimonials, B.U.D.A’s
statistics and metaphors
Step 9: Make Offer BRIEFLY
explain what they get and discount
Step 10: Add “WANTED”Premiums
Step 11 Reverse ALL the Risk
You MUST tilt the risk scale in their
favor physically and emotionally
Step 12: Add Scarcity
People need to be compelled to act
NOW or most simply won’t. Loss
of premiums usually work best
Step 13: FIRMLY Make Your Offer
Command them to buy.
Step 14: Warn Against In-Action
Visually illustrate the pain of inaction
Step 15: Recap Reminder: Hit all
points of the offer in last paragraph
75. 1. Build Revenues 2. Build Profits 3. Build Value
Bolt-On Businesses
3x3x3 Leverage Matrix
Acquisition Offer Formula
The Traffic Grid
Product Mix Dev Grid
BML/PMF + TOC Loop
Rapid Revenue Multiplier
How To 10X Your Business in a Single Year
Founder’s Board Copyright 2017
E2P
Conversion Margin Match
Top Line Scrape
Geo-Index Arbitrage
Lateral Integration
Super Employee Multiplier
Culture Mission Alignment
MRR
Niche Neighborhood
Brand Diamond
Product Value Curve
Predicable Selling Systems
EV Sales Arbitrage
Multiple Bump Matrix