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Traffic & Conversion Summit 2018 High-Output High-Engagement Content

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Presentation from Traffic & Conversions Summit 2018 TCS2018. How to create content at scale without hassles while keeping it engaging, relevant and authentic.

I used this strategy to create hundreds of short, interesting videos almost effortlessly. This deck shows how. It also shows how to build a massive Facebook following and how to keep that following engaged. Lastly, it shows how to monetize the content and Facebook following you build in steps 1 and 2.

The last few slides are a bonus and explain how we monetize our blog content and which tools we use to do that, and how we use SMS marketing to monetize.

Publié dans : Marketing

Traffic & Conversion Summit 2018 High-Output High-Engagement Content

  1. 1. HIGH-OUTPUT HIGH-ENGAGEMENT RAPID CONTENT CREATION FOR MASSIVE FACEBOOK PAGE MONETIZATION
  2. 2. Challenge #1: Constantly Create New Content #tcs2018 Facebook.com/RolandFrasierPage
  3. 3. #tcs2018 Facebook.com/RolandFrasierPage
  4. 4. Solution: Video Takeaways From Meetings I Was Already Having#tcs2018 Facebook.com/RolandFrasierPage
  5. 5. #tcs2018 Facebook.com/RolandFrasierPage How You Can Do It… #1: Signpost Cool Takeaways #2: Shoot 1-Take “Recap”Videos #3: 1 Topic, Short, Authentic
  6. 6. #tcs2018 Facebook.com/RolandFrasierPage Make It Easy… #1: One Take Conversation #2: No Editing… Post As Is #3: Phone In Airplane Mode!
  7. 7. #tcs2018 Facebook.com/RolandFrasierPage Challenge #2: Low Reach
  8. 8. #tcs2018 Facebook.com/RolandFrasierPage Solution: Facebook Page #1: Can’t Boost Personal Posts #2: Fan Page Allows Boosts #3: Build Large Target Audience
  9. 9. #tcs2018 Facebook.com/RolandFrasierPage
  10. 10. #tcs2018 Facebook.com/RolandFrasierPage Awareness $50 Budget $10 Per Day 5 Days 8 Countries US, UK, CA,AU NZ, SA, PH, IN 11 Interests All Ages $.02 Per Like
  11. 11. #tcs2018 Facebook.com/RolandFrasierPage Post + Page 26k-42k Likes Per Week 68.2% Engagement 160k+ Video Views/Week 235,498 Likes In 90 Days
  12. 12. Challenge #3: Will It Monetize? #tcs2018 Facebook.com/RolandFrasierPage
  13. 13. #tcs2018 Facebook.com/RolandFrasierPage Solution: The Intensive #1: 2-Day Event @ $1,892 #2: Limit To 15 People (12 Cos) #3: Rent Board Room $1k/Day #4: No F&B, No Room Block #5: Sell Through Social Posts
  14. 14. Fill The Event Aware vs.Monetize #tcs2018 Facebook.com/RolandFrasierPage
  15. 15. #tcs2018 Facebook.com/RolandFrasierPage Awareness $50 Budget $10 Per Day 5 Days 8 Countries US, UK, CA,AU NZ, SA, PH, IN 11 Interests All Ages $.02 Per Like
  16. 16. #tcs2018 Facebook.com/RolandFrasierPage Monetize $500 Budget $35 Per Day 14 Days 10 Countries US, UK, CA,AU NZ, SA, PH, IN 81 Interests Age 18-65 $.02 Per Like
  17. 17. #tcs2018 Facebook.com/RolandFrasierPage
  18. 18. #tcs2018 Facebook.com/RolandFrasierPage
  19. 19. #tcs2018 Facebook.com/RolandFrasierPage
  20. 20. #tcs2018 Facebook.com/RolandFrasierPage Sales Sequence… #1: Comment “Hell Yeah!” (TOS) #2: Like + Reply To Comment #3: Message With Event Info
  21. 21. Thanks for your interest in the intensive! I’m glad you’re going to join us. Here is the link to get registered https://1892society.com/1892 Like the post said, Perry Belcher and I (and quite probably some very famous and super smart guests) will be with just 12 growing entrepreneurs spending 2 full days at the fancy and brand new offices of Digital Marketer in Austin on December 6th and 7th, working hands-on, specifically on your business. [Note: we totally sold out the first dates in 10/3-4 the first day we announced this, so we added a second Intensive on 10/24-25, but sold that out as well]. Perry will be writing copy, architecting funnels on the board and finding your hooks, brands and even domains. We will start with our AGILE Strategy, and then I will drill down with you on your "5-80-5" to increase your leads by 5X, cut your operating costs by 80%, and increase your company's value by 500%. We will then go through the same proven tools and technologies that I have used to grow 24 different companies in several different industries from start-up, turn-around or minimal income into 7, 8 and 9 figure real businesses. We will be leveraging partnerships, forming alliances, prioritizing campaigns, identifying funding and revealing our secrets to building a rock-star team. Also, as Perry likes to say, lots of people consider me to be a "super-connector" and I will be sharing my "RolandEx” of our best contractors, partners, relationships and tools to rapidly build your business. Who you know, seriously matters. Two days with us is usually $25K for private clients (at the friends and family rate, and where we are expecting it to lead to a deal with substantial equity for us), but in this experimental group it’s just $1,892. Also, no BS, after this experiment, we are planning to raise admission from $1,892 to $2,500 next year and then to $5,000 from that point on, and that's if we even decide to continue doing this. Here is the link to lock down your spot. Remember the dates now are 12/6 & 12/7 in Austin. https://1892society.com/1892 BTW, so far about 100 people have responded to two impromptu posts on Facebook and there are only 12 seats in the suite, so if you want to be in the room with only 12 serious players, you'd better lock down your seat, or you will just end up seeing the Facebook pics and videos of us working and having fun with the people who took action and did this. It's up to you now. If you want a shot at something insanely valuable that can change the course of your business future follow this link https://1892society.com/1892
  22. 22. Send Them To An Order Form To Pay We Did It In ClickFunnels
  23. 23. #tcs2018 Facebook.com/RolandFrasierPage Results From The 2 Posts: #1: Over 136 Comments #2: 37 Sales @ $1,892 #3: $70,004 Income
  24. 24. #tcs2018 Facebook.com/RolandFrasierPage Prep For Intensive: #1: Phone Confirm Acceptance #2: Send Questionnaire #3: Phone Confirm Before Event
  25. 25. #tcs2018 Facebook.com/RolandFrasierPage
  26. 26. #tcs2018 Facebook.com/RolandFrasierPage At The Intensive: #1: Book For The Attendees #2: Buy Lunch 1st Day #3: Seed The Objective Throughout
  27. 27. #tcs2018 Facebook.com/RolandFrasierPage
  28. 28. 1. Build Revenues 2. Build Profits 3. Build Value Step 1: Revenue Advisory Bolt-On Businesses 3x3x3 Leverage Matrix Acquisition Offer Formula The Traffic Grid Product Mix Dev Grid BML/PMF + TOC Loop Rapid Revenue Multiplier 10X Your Business in a Single Year Founder’s Board Copyright 2017 Step 2: Profits Advisory E2P Conversion Margin Match Top Line Scrape Geo-Index Arbitrage Lateral Integration Super Employee Multiplier Culture Mission Alignment Step 3: Value Advisory MRR Niche Neighborhood Brand Diamond Product Value Curve Predicable Selling Systems EV Sales Arbitrage Multiple Bump Matrix
  29. 29. © 2017 FoundersBoard.com EnterpriseValue Years In Business Start-Up Traction PMF Constraints Growth Maturity Decline Business Growth Life-Cycle Cap Table Seed $ Founders Entity Type CreateIP BML > PMF Find Team Optimize Offer Test Channels Optimize IP Talent Deficit Cash Crunch Legal Issues Offer Fatigue Market Size Growth Capital Add Channels Expand Lines Acquisitions Form Alliances Competition Market Size Legal Issues Offer Fatigue Trend Changes Talent Drain Cash Drain EV Drain IP Dilution Competition Exit Advisory PhaseGrowth Advisory Phase
  30. 30. #1: $56,760 For 30 Seats #2: 8 $100k Member Sales #3: 4 $25k War Room Sales #4: 1 $100k Website Sale Total $1,056,760#tcs2018 facebook.com/RolandFrasierPage Results: 1st 2 Events:
  31. 31. #tcs2018 Facebook.com/RolandFrasierPage Will It Verticalize? #1: Frank Kern: Consultants #2: Kent Clothier: RE Investors #3: ????: NYC/Boston Finance
  32. 32. #tcs2018 Facebook.com/RolandFrasierPage Sales Sequence… #1: Comment “VEGAS” (TOS) #2: Like + Reply To Comment #3: Message With Event Info #4: Follow Up With Phone Call
  33. 33. Thanks for commenting “VEGAS” and for your interest in the Intensive! I’m glad you’re going to join us. Here is the link to get registered https://www.frankkernmarketing.com/intensive/ Like the post said, Frank Kern and I (and quite probably some very famous and super smart guests) will be with just 12 growing entrepreneurs spending 2 full days at a fancy and very private Board Room in at the Wynn Hotel in Las Vegas on December 12th and 13th, working hands-on, specifically on your business. The event is almost sold out, and only two more spots remain as I type this to you on November 8th. Frank will be creating predictable selling systems, writing copy, architecting “super funnels” on the board and finding your hooks, brands and even domains. Frank will also help you design an implementation plan for front-end scale and expansion to get new customers, transactional scale and expansion to help you get more money per customer right up front (improving immediate customer value), and IP scale where you bring in more revenue from your already existing intellectual property by licensing it to other companies. We will start with our AGILE Strategy, and then I will drill down with you on your "5-80-5" to increase your leads by 5X, cut your operating costs by 80%, and increase your company's value by 500%.We will then go through the same proven tools and technologies that I have used to grow 24 different companies in several different industries from start-up, turn-around or minimal income into 7, 8 and 9 figure real businesses. We will be leveraging partnerships, forming alliances, prioritizing campaigns,identifying funding and revealing our secrets to building a rock-star team. Also, as Frank likes to say, lots of people consider me to be a "super-connector" and I will be sharing my "RolandEx” of our best contractors, partners, relationships and tools to rapidly build your business. Who you know, seriously matters. Two days with us would normally cost $25K for private clients (at the friends and family rate, and where we are expecting it to lead to a deal with substantial equity for us), but in this experimental group it’s just $3,800.Also, no BS, after this experiment, we are planning to raise admission from $3,800 to $5,000 next year and then to $5,000 from that point on, and that's if we even decide to continue doing this. Here is the link to lock down your spot. Remember the dates now are 12/12 & 12/13 in Las Vegas. https://www.frankkernmarketing.com/intensive/ BTW, so far about 100 people have responded to two impromptu posts on Facebook and there are only 12 spots in the board room, so if you want to be in the room with only 12 serious players, you'd better lock down your spot, or you will just end up seeing the Facebook pics and videos of us working and having fun with the people who took action and did this. It's up to you now. If you want to bring a business partner, just register and pay for them separately. We will notify you when your payment clears and your seat is confirmed. Please do not book flights or make reservations until you hear that you have been accepted and confirmed into the program. If you want a shot at something insanely valuable that can change the course of your business future follow this link and reserve your spot now. https://www.frankkernmarketing.com/intensive/
  34. 34. Send Them To An Order Form To Pay We Did It In ClickFunnels
  35. 35. #tcs2018 Facebook.com/RolandFrasierPage Results From The 2 Posts: #1: Over 100 Comments #2: 32 Sales @ $3,800 #3: $121,600 Ticket Income #4: $1,130,000 Sales At Event
  36. 36. #tcs2018 Facebook.com/RolandFrasierPage Sales Sequence… #1: Comment “I’M IN” (TOS) #2: Like + Reply To Comment #3: Message With Event Info #4: Follow Up With Phone Call
  37. 37. #tcs2018 Facebook.com/RolandFrasierPage Results From The 2 Posts: #1: Over 100 Comments #2: 15 Sales @ $1,800 #3: $27,900 Ticket Income #4: $540,000 Sales At Event
  38. 38. #tcs2018 Facebook.com/RolandFrasierPage How Can You Use This? 1. Create Content For Yourself Or Have Your Clients Do It 2. Post + Run Targeted “Boost” FB Ads To Build A Huge Audience 3. Monetize With Small Events
  39. 39. #tcs2018 Facebook.com/RolandFrasierPage Use This To Sell… Agency + Advertising Clients Professional Services (Legal, HR) High-Ticket Consulting Investment Funds Masterminds
  40. 40. #tcs2018 Facebook.com/RolandFrasierPage Thank you! Access Slides At… http://Slideshare.net/RolandFrasier
  41. 41. 30-Day SMS Monetization $28,088.46 Immediate Sales $12,104.00 712 $17/mo continuity program $ 8,471.12 30 Day rebills 2nd month (70% stick) $48,665.26 Total 30-Day SMS Value #tcs2018 Facebook.com/RolandFrasierPage Brought us to 160% ROI Day 1 Before Cogs We are 110% ROI after 30 days after cogs
  42. 42. #tcs2018 Facebook.com/RolandFrasierPage 1 Hour Later Immediately
  43. 43. #tcs2018 Facebook.com/RolandFrasierPage 24 Hours Later
  44. 44. #tcs2018 Facebook.com/RolandFrasierPage Immediate Upsell Offer
  45. 45. #tcs2018 Facebook.com/RolandFrasierPage 12 Hours Later
  46. 46. BLOG MONETIZATION OF ORGANIC TRAFFIC January Results: Opt-ins: 14,297 (~3% of visitors) January SL Blog Rev: $26,654.65 Average earnings: $1.86 per opt-in February Blog Rev: $32,221.48 (so far) #tcs2018 Facebook.com/RolandFrasierPage
  47. 47. 41% of Leads Above The Fold #tcs2018 Facebook.com/RolandFrasierPage Hello Bar or Custom Widget Hello Bar Side Bar Widget
  48. 48. 25% of Leads One Per Day Pop Ups (Rotate Offers) #tcs2018 Facebook.com/RolandFrasierPage Optin Monster
  49. 49. 2% of Leads Lead Magnet #tcs2018 Facebook.com/RolandFrasierPage Side Bar Widget
  50. 50. 4% of Leads INLINE POST ADS #tcs2018 Facebook.com/RolandFrasierPage In Line Widget
  51. 51. Date Specific Offer Segmentation #tcs2018 Facebook.com/RolandFrasierPage Doubled offer value by segmenting new opt-ins by date from $0.76 per optin to $1.51 per optin
  52. 52. #tcs2018 Facebook.com/RolandFrasierPage Thank you! Access Slides At… http://Slideshare.net/RolandFrasier

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