This is my presentation from Ungagged 2015 live event in Las Vegas. It provides 17 proven templates that we used to add millions of dollars in revenue to our businesses in 2015.
Ungagged 2015 Las Vegas 17 SEO, Conversion & Monetization Templates
1. 17 SEO, Conversion,
Optimization & Monetization
Templates We Used To Add $25
Million In Online Sales In The
Past 9 Months
Roland Frasier
Digital Marketer / Native Commerce
Principal
Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier
13. Conversion Kicker: Google
“Smart Lists” For Remarketing
Google Smart Lists beat our
best human created custom
audiences by $41.58 Revenue
Per Click!
14. Conversion Kicker: Facebook
Lead Ads
Website conversion
objective = 45% <
CPL & 2x # of leads
Website conversion
objective = 16% <
CPL & 8x # of leads
46. Conversion Kicker: Template
Videos Vs. Talking Head
The template video outperformed the talking head video by 25% >
conversions to interest targeted audiences, 20% to email & 15% to
website audiences!
47. Tool Time: VeeRoll.com
Use this tool to create
Facebook and YouTube video
ads without needing a degree
in video editing or ever having
to appear on camera.
48. Conversion Kicker: Dynamic
Keyword Insertion Video Ads
1. Identify your best KWs
2. Categorize them
3. Create DKI Videos
The Results: 116% > Conversions
49. Tool Time: DriftRock.com
Bulk FB ad creation
Trigger ads based on
weather, TV & other feeds
Automate FB custom
audiences
Sync FB Lead ads with your
CRM
Dynamic keyword/image
insertion ads
59. “Create a list post based on
25 or more search queries for
your topic. In the description
for each list item include the
search phrase, then link out
to high authority sites with
relevant content”
Rank For Multiple Page 1 Keywords With 1 Post
61. Summary of Template #13
Step 1: Do a Full Search for your keywords to discover your
primary audience’s voice, sub-interests and niches.
Step 2: Find “listicle” topics via Related Search
Step 3: Create a listicle using data you discovered & link out to
other people’s content on high authority domains.
69. Data-Driven Halloween Content Marketing Ideas
Dog costumes (14,800 searches). Pet related things (products, vet
services, grooming, etc.).
Crafts (14,800 searches). Could apply to virtually any craft product.
List of jokes (14,800 searches). Create a listicle for any niche.
Masks (12,100 searches). Crafts to create masks, counseling/psychology
(masks we wear). Dating (real person vs. their representative).
Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600
searches) work if you do anything food related.
70. Data-Driven Holiday Content Marketing Ideas
Do the same thing for EVERY holiday, sports events, movies,
elections in advance
Also… Celebrities… Trends
84. Template #14 Summary
Step 1: Check calendar. Create a list of trends, holidays, sports
events, celebs & industry events to create content around.
Step 2: Check Google Trends/BuzzSumo for trending
news/celebs/events.
Step 3: Create a Google Doc for the ideas from steps 1 and 2.
Step 4: Use SEMRush to find keywords/search volume & content to
curate (using SERP Source).
Step 5: Match your topic and theme ideas to the search data and
greenlight the content ideas that best match up to the search data.
91. Make it look better (improve design / photos /
make an infographic
Update it (it’s 6 years old)
Increase length (make a 10 things list or 99
things)
Make it more in depth (add video, more images,
do’s & don’ts, etc.)
107. Template #15 Summary
Step 1: Find high-ranking, high-search targeted keyword
volume content with 100 or more quality backlinks.
Step 2: Improve it.
Step 3: Reach out to all the influencers who linked to the
original content and let them know about your new and
improved version.
125. 1. Write at a 5th grade level
2. Keep headlines to 60 characters and ask a question
3. Use negative superlatives in headlines (“never,” “worst”)
4. Use 80 – 180 words per post
5. Use compelling photos
6. Use 5 – 8 hashtags per post
7. Post on Saturday or Sunday between 10PM – 12AM Eastern time
8. Tease but don’t give it away in share text, headline, excerpt &
image
9. Don’t write anything your mom would hate
126. Video start frame action blur
Big RED video play button (Wistia defaults to grey)
Auto-play front-end offer / Click-to-play upsells
Animated GIF (no iPhone auto-play)
Don’t delay buy buttons
D/L videos in iPhone format & re-upload as main video (Wistia)
CTA after 10 seconds + multiple additional (like infomercials)
Follow up and exit pops go to Amazon
Show product and hands not people in videos
30 second “Billy Mays” style videos convert best
10 Best Practices From A TON Of
Split Tests