1. Australian Computer Society
Cloud Computing SIG
Roland Padilla, PhD (candidate)
Department of Computing and Information Systems
04 June 2013

2. Context: Australian Government
“Cloud computing has reached its tipping point, it’s no longer a
trend…It’s an absolute business requirement…cloud services are
purely innovation and driving productivity…strategy will provide
government agencies, businesses and consumers with tools and
information required to help adopt Cloud services…Australian
Gov’t open up its annual $5B a year spend on ICT to Cloud
Computing…aid in promoting Cloud computing to small
businesses, NFP organisations and local government…support the
Cloud services sector through competition, a technology workforce
and regulatory settings, which will be provided by the Australian
Computer Society.”
Senator Stephen Conroy
Communications Minister
Reference: Talevski, J., (2013) CeBIT 2013: Conroy unwraps National Strategy for Cloud Computing, accessed from
http://www.arnnet.com.au/article/463066/cebit_2013_conroy_unwraps_national_strategy_cloud_computing_7_photos_/ on 04 June 2013.

3. Context: Australian Computer Society
“As an organisation of ICT professionals, at every level working in
and for the ICT profession, the ACS is the only vendor and
technology neutral organisation with an established record of
assisting policy makers grapple with the challenges, threats and
opportunities of our digital economy. As Minister Conroy rightly
said at CeBIT today the digital economy is the economy and
technology now infuses almost every aspect of our lives.”
Dr. Nick Tate
ACS President
Reference: Redman, A. (2013), ACS Welcomed the National Strategy for Cloud Computing, accessed from http://www.acs.org.au/news-and-
media/news-and-media-releases/2013/acs-welcomed-the-national-strategy-for-cloud-computing, on 04 June 2013.

4. Australia’s Cloud Computing Strategy: Three goals
1) Maximising the value of cloud computing in government
-Helping gov’t agencies adopt cloud services
-Value first through cloud services
2) Promoting cloud computing to small businesses, not-for-
profits and consumers
-Comprehensive suite of tools and online resources
-Consumer protection and effective law
-Enhancing existing successes
3) Supporting a vibrant cloud services sector
-ICT skills and capacity
-Promoting competition, growth and foreign investment
-Supporting research and development
Reference: DBCDE (2013), National Cloud Computing Strategy, accessed from http://www.dbcde.gov.au/digital_economy/cloud_computing, on
04 June 2013.

5. PhD research project: Research context (1/6)
Why – SSMED; Master’s research project;
12 years of ICT experience.
Why this research – Gap identified by both
academics & ICT practitioners
What’s in it for you –
Journals/conferences; Tools for ICT
practitioners

6. PhD research project: Research context (2/6)
Outline of topic and statement of research
question:
What problem will this research address –
service value measurement; lack of frameworks
What exactly will I investigate – service value
model (Ruiz et al 2010)
What question will this study attempt to answer
Reference: Ruiz, D.M., Gremler, D.D., Washburn, J.H. & Carrión, G.C. 2008, ‘Service value revisited: specifying a higher-
order, formative measure’, Journal of Business Research, vol. 61, no. 12, pp. 1278–1291.

7. PhD research project: Research context (3/6)
Literature review and analysis:
What work has already been done on this
research topic– service value model; IaaS
framwork
What are the highlights of earlier research –
cloud service model; formative approaches
What are the gaps

8. PhD research project: Research context (4/6)
Framework of methods to be used in the
investigation:
What methods or approaches will I use to
answer my research question – Mixed
Whese these and not others – most appropriate
for constructing an instrument
What data will I collect – Phase 1 (contextual
interview  Phase 2 (survey)

9. PhD research project: Research context (5/6)
Summary of progress to date:
Phase 1  Done; 21 Australian organisations; from
Managers to CIOs; Saturated 4 dimensions (service
quality, confidence benefits, perceived sacrifices and
service equity).
Phase 2  Finished survey instrument. Starting to
test to a larger base of business users.
Published in 1 journal

10. PhD research project: Research context (6/6)
Relevance and importance of this study:
Contribute knowledge to academic community
and practice
Frameworks for academics and practitioners
Better tools for decision-makers and business
users as they adopt and utilise cloud computing
services

11. Inviting research participants
• Online survey
• https://www.surveymonkey.com/s/PhDResearchCloud
• No more than 5 minutes
• Simple & straightforward
• Investigates perceptions of business users of cloud
computing
• Please sign up…

12. Questions and suggestions
Reference: Hallatt, A. (2009) Arctic Circle accessed from http://www.thecomicstrips.com/subject/The-Cloud+Computing-Comic-Strips.php on 31May2013.

13. Thank you