The document discusses how to maximize the benefits of LinkedIn for recruiting, employee engagement, and business development. It recommends creating a detailed personal profile, growing your professional network by connecting with others, joining relevant industry groups, and setting up a company profile page to attract followers and promote your company brand. Setting up a LinkedIn account is free and allows users to efficiently connect with colleagues, source new clients and business opportunities, and explore employment options.

1. LinkedIn to Linked Together
Modern Technology: Maximizing Benefits and Minimizing Risks
HR Professionals Conference
October 19 – 20, 2010
Presented by Ron Kubitz, CPC
Recruiting / Training Manager
Brayman Construction Corporation

2. 1
Objectives
 Improve corporate branding using LinkedIn.
 Illuminate the candidate experience and increase employee engagement using
LinkedIn.
 Utilize LinkedIn methodology learned to improve recruiting, marketing, and business
development.
About LinkedIn
LinkedIn is an online network intended for working professionals and represents
over 150 industries.
LinkedIn has become the center of the Web for:
 Networking with colleagues
 Sourcing potential clients
 Creating new business prospects
 Exploring new employment opportunities
Quick Facts:
 70 million active users
 7.9 million visitors per month
 76% have at least a four-year college degree.*
*Source: Green Dot Interactive 2009

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LinkedIn and Employee Engagement
 Fosters employee productivity.
 LinkedIn corporate information pages are most effective. Creates followers.
 Corporate group pages are an excellent form of communication; in some cases
better than e-mail.
 Creates more active employee participation and greater satisfaction.
 Healthy ROI.
 Current employees can be our best marketing and advertising tool.
Benefits of Recruiting Through LinkedIn
 Attracts passive and other top quality candidates.
 Builds a more personal relationship.
 Improves corporate branding.
 Improves the candidate experience.
 Human contact element.
 Increases traffic to corporate website
 Reduces recruiting costs.
 Increases employee engagement.
Business Development Benefits of Using LinkedIn
 Focus on targeted clients
 Research for new opportunities
 Research for partnering opportunities
 Free database of potential clients and contacts
 Networking

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Follow these steps to begin your LinkedIn networking experience.
1. Join LinkedIn and set up an account (free). Better yet, have someone you
know invite you to join.
2. Set up a public profile which can be edited / updated at any time going
forward. Be detailed and complete 100% including a photo.
3. Grow your network! Invite others and be invited to join other networks!
4. Join groups.
5. Create a company profile for your company (followers).
6. Create a group for your company.
7. Search for talent.
How do I set up and manage my LinkedIn account?

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Email Confirmation and Network
Email confirmation

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Easy as 1, 2, 3……
Edit your profile

7. 6
Upload Feature
Settings

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Public Profile

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Maintaining Your Profile
 Notifications
 LinkedIn Email Client
 Invitations
 Privacy Settings
 Global Account Settings
 Look at more complete profile now.

10. 9
Contact Settings

11. 10

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Networking
 With social networks, numbers do matter!
 Adding connections to your professional network.
 Do this at any time.
 Iterative process.
 LinkedIn will suggest contacts.
 Different etiquette for “connections” than friends on other social networks
Groups

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Job board
People

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Company profiles ……….get followed!

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 Create a profile and start INVITING!
 InMails
 Groups – industry specific – Join! Invite senders.
 Post jobs / search jobs
 Company pages / contacts
 Search tools – people / jobs / companies
 Blogs
 Slideshare presentations
 Questions / answers