2014: The Year Social Grows Up - #SocialAtScale London

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Social has been on an evolutionary journey in the business world, but 2014 could be the year it actually grows up. We asked clients and agency friends what social needs to do in 2014 to meet their expectations... these are their answers.

Marketing Technology Business

Social’s been maturing…
Early 2000s

Gestation

2009-2012

Mid 2000s

Birth

Toddler

Pre-teen

2013+

Teen

WE ASKED OUR CLIENTS WHAT
SOCIAL SUCCESS WOULD LOOK
LIKE IN 2014… THE FOLLOWING IS
MADE UP OF THEIR ANSWERS

Measurement
Gets the
Standardised
Treatment

So, what are you doing to
help your social go from
“hoodie” to “shirt and tie”
in 2014?

@SpringCreekUK

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