1. Lijjat Papad – Brand with a difference

2. Presented by: Roopam Goyal

11. Items Udad with Pepper Udad with Garlic & Chillies Udad with Red Chillies Moong (50% Udad & 50% Moong) Udad Special Moong Special(50% Udad & 50% Moong) Punjabi Masala Special Small Size 100 gms 11.00 11.00 11.00 11.00 12.50 12.50 12.50 mini size 200 gms 23.00 23.00 23.00 23.00 27.00 27.00 27.00 small size 200 gms 22.00 22.00 22.00 22.00 25.00 25.00 25.00 Big size 250 gms 27.00 27.00 27.00 27.00 31.00 31.00 31.00 Small / Big size 500 gms 49.00 49.00 49.00 49.00 59.00 59.00 59.00 Small / Big size 1 kg. 96.00 96.00 96.00 96.00 117.00 117.00 117.00 Small / Big Size 2.5 kg. 238.00 238.00 238.00 238.00 285.00 285.00 285.00

12. Items 80 Pkts X 200 gms BigSize & SmallSize( 7in & 5in) in one carton rate per packet Udad with pepper 18.00 Udad with Garlic & Green Chillie 18.00 Udad with Green Chillie 18.00 Udad with Red Chillie 18.00 Udad with Plain Udad 18.00 Udad Jeera 18.00 (50%Udad + 50%Moong) 18.00 Moong with Pepper-(50%Udad + 50%Moong) 18.00 Udad Special 21.00 Moong Special-(50%Udad & 50% Moong) 21.00 Punjabi Masala Special 21.00 Udad Sindhi Masala Special 21.00 Mathia Special 21.00 Dhamta Special 21.00

21. Strengths highest quality standards, good price, good corporate governance and profit sharing. Weakness lack of marketing skills Less use of technology Opportunities Expanding horizontally as well as vertically, Threats Competitors, entry of MNC’s in market