Can Third Sector Use Social Media Like Second Life
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This document discusses the potential for non-profit and charitable organizations to utilize virtual worlds and social media platforms. It provides statistics on gaming demographics that show a significant portion of users are older than 50 and are female. Examples are given of companies that have hosted events or created virtual spaces in Second Life to connect with target audiences or solicit feedback. The conclusion is that people enjoy connecting and participating through these virtual platforms, indicating potential for organizations seeking to engage supporters.
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Can Third Sector Use Social Media Like Second Life
- 1. Can the Third Sector use Second Life and other Social Media ? Roo Reynolds - Metaverse Evangelist, IBM
- 3. “This is all a part of the moving illustration drawn by his computer according to specifications coming down the fiber-optic cable. The people are pieces of software called avatars. They are the audiovisual bodies that people use to communicate with each other in the Metaverse.”
- 12. games http://flickr.com/photos/ian_d/30859899/ http://flickr.com/photos/earlg/304373180/ http://flickr.com/photos/dailysnap/360147199/
- 13. games • 69% of American heads of households play computer or video games • The average game player age is 33 • 25% of gamers were over the age of 50 • 42% of online game players are female • Women aged 18 or older = 30% • Boys age 17 or younger = 23% Source: Entertainment Software Association “Essential Facts about the Computer and Video Game Industry, 2006” http://flickr.com/photos/ian_d/30859899/ http://flickr.com/photos/earlg/304373180/ http://flickr.com/photos/dailysnap/360147199/
- 14. EVE Online
- 15. World of Warcraft http://www.flickr.com/photos/therift/130671212/
- 16. The new golf? http://www.flickr.com/photos/ssanyal/563492429/
- 19. 55 + stats 45 - 54 35 - 44 Age 25 - 34 • growth 18 - 24 13 - 17 0 10,000 20,000 30,000 40,000 50,000 User Count darrenherman.com 2003 2005 2006
- 20. major league baseball mlb.com
- 21. aloft “Over the past few months, we have actively solicited input from you, the Second Life residents, on such design features as public spaces, guest rooms and exteriors – everything from color palette to space planning. After reviewing all of your comments, several changes to the overall design of aloft are a direct result from your feedback. Not only have these changes been applied to the virtual hotel, they will also be reflected in the “real-life” aloft hotels.” http://www.virtualaloft.com/
- 22. “We developed Scion City to connect with the trendsetters. That's our target demographic - people who do things first. Trendsetters are instrumental in promoting brands.” Adrian Si, Interactive Marketing Manager, Scion
- 28. The Gartner Hype curve Facebook? Second Life?
- 29. The Gartner Hype curve Facebook? Second Life? Social software? Virtual Worlds?
- 31. Cyworld Qwaq 3B Habbo Hotel Kaneva OLIVE
- 38. conclusions http://flickr.com/photos/-wit-/275384936/
- 39. people want to connect http://flickr.com/photos/generated/416810/
- 40. people want to participate http://flickr.com/photos/shawdm/820926627/
- 42. http://rooreynolds.com Roo Reynolds - What’s Next? http://slideshare.net/rooreynolds
- 44. How do virtual currencies and real money interrelate?
- 45. How did IBM get started in virtual worlds?
- 46. How do virtual worlds compare with teleconferencing and videoconferencing?
- 47. What do you think we be focussing on in the next 12 months? What kind of applications?
- 48. User generated content vs keeping control
- 49. Thanks