presentation at Greenlight Insights Virtual Reality Strategy conference 2017. 10 purpose-driven use case examples included for #ARKit

1. AUGMENTED
REALITY
BRAND
STRATEGY
@ Rori DuBoff
#MobileAR #ARKit #ARCore

2. CREATING USER VALUE
Convenience & Access
Anytime, Anywhere
Visualize & Augment
Anything, Any Format
2@RoriDuBoff | Accenture | October 2017

3. VISUALIZE AUGMENT
@RoriDuBoff | Accenture | October 2017 3

4. REACHING
MOBILE MASS
Apple ARKit Google ARCore
• 600 million iOS devices with iOS11/ARKit by end of 2018,
reaching 900 million with ARCore & Facebook Camera Effects
• 3 billion AR mobile installed base by end of 2021
Source: Digi-Capital, October 2017 4@RoriDuBoff | Accenture | October 2017

5. GOOD TERMS TO KNOW
• MARKERLESS AR
Augmented reality apps (e.g. ARKit, ARCore, Tango) that can be initialized
anywhere. They do not require any pre-knowledge of a user's environment to
overlay 3D content into a scene and hold it to a fixed point in space.
• VIO
Visual Inertial Odometry. Fusing camera sensor data with core motion data to
sense how the device moves within the real world (world tracking)
• SLAM
Simultaneous Localization and Mapping. Horizontal plane detection to place AR
objects accurately within real world environments
5@RoriDuBoff | Accenture | October 2017

6. DESIGNING USE CASES
6
USER
WHERE
LOCATION
SPACE
PEOPLE
HOW
INTERACT/
AUGMENT/
ALTER
WHAT
BRAND
PRODUCT
SERVICE
WHY
UTILITY
CREATIVITY
ENTERTAIN
VALUE
IMPACT
DATA
ACTIONS
EMOTIONS
WHEN
TIME
DAY
OCCASSION
6@RoriDuBoff | Accenture | October 2017

7. TEN USE CASES
7@RoriDuBoff | Accenture | October 2017

8. 1.
Visualize / preview products
and places in
real-world environments
8@RoriDuBoff | Accenture | October 2017

9. 2.
Customize and decorate
surroundings
9@RoriDuBoff | Accenture | October 2017

10. 3.
Stylize and transform self and
others
10@RoriDuBoff | Accenture | October 2017

11. @RoriDuBoff | Accenture | October 2017

12. 4.
Navigate places and spaces
faster and easier
12@RoriDuBoff | Accenture | October 2017

13. 13@RoriDuBoff | Accenture | October 2017

14. 5.
Play and connect with virtual
characters that come to life in
the real world
(environment-based gaming, activity and storytelling)
14@RoriDuBoff | Accenture | October 2017

15. 6.
Enhance learning
and communications
15@RoriDuBoff | Accenture | October 2017

16. Fishing GO
https://www.youtube.com/watch?v=HmZrep-VzK8

17. 7.
Dimensionalize data insights
17@RoriDuBoff | Accenture | October 2017

18. 8.
Guide workflow and training
with information overlays
18@RoriDuBoff | Accenture | October 2017

19. 19@RoriDuBoff | Accenture | October 2017

20. 9.
Create 3D content and
experiences
(creative tools for expression and sharing)
20@RoriDuBoff | Accenture | October 2017

21. 10.
Humanize objects with 3D
movement and personality
21@RoriDuBoff | Accenture | October 2017

22. DESIGNING USE CASES:
PURPOSE-DRIVEN IDEAS
22@RoriDuBoff | Accenture | October 2017
- 1 -
Visualize products
& places in
real-world
environments
- 2 -
Customize
& decorate
surroundings
- 3 -
Stylize
& transform
self and
others
- 4 -
Navigate
places &
spaces faster
and easier
- 5 -
Play &
connect
with virtual
characters that
come to life in the
real world
- 6 -
Enhance
learning &
communications
- 7 -
Dimensionalize
data insights
- 8 -
Guide
workflow with
information
overlays
- 9 -
Create
3D content &
experiences
- 10 -
Humanize
objects with 3D
movement &
personality

23. 3 MILLION +
ARKIT APPS INSTALLED IN ONE MONTH
Apps that use Apple’s
ARKit have been installed
more than 3 million
times since iOS 11 was
released in September
2017.
Source:
Sensor Tower, Oct 19, 2017

24. THE WORLD IS
YOUR INTERFACE
Beyond the device screen, think about real world interactions all around you
AR EXPERIENCES
@RoriDuBoff Accenture | October 2017 24

25. AR EXPERIENCES
Beyond a mobile app,
think about creating ongoing meaningful connections with users in their daily lives
LIVING STORIES
@RoriDuBoff Accenture | October 2017 25

26. CLOSING THOUGHTS
Design use
cases with
purpose driven
ideas
The world is
your interface;
look beyond the
mobile screen
Think beyond a
mobile app;
create
living stories
Amplification
drives user
activation
@RoriDuBoff Accenture | October 2017 26

27. THANK YOU
Rori DuBoff
Managing Director, Content Innovation – Extended Reality
Rori.DuBoff@Accenture.com