3. Vision:
To be the premier organizations operating
locally & internationally that provides the
complete range of financial services to all
segments under one roof
Mission:
To develop & deliver the most innovative
products, manage customer experience, deliver
quality service that contributes to brand
strength, establishes a competitive advantage
and enhances profitability, thus providing
value to the stakeholders of the bank.
4. Historical Overview
Bank Alfalah Limited was incorporated on June 21st,
1997 as a public limited company under the Companies
Ordinance
1984.
Its
banking
operations
commenced
from November 1st ,1997. The bank is
engaged in commercial banking and related services
as defined in the Banking companies ordinance, 1962.
Since its inception, as the new identity of H.C.E.B after
the privatization in 1997, the management of the bank
has implemented strategies and policies to carve a
distinct position for the bank in the market place.
5. About the Bank Alfalah
The Bank is owned and operated by the Abu Dhabi Group
and is the sixth largest bank in Pakistan.
The Bank does business through a network of over 500
branches in more than 170 cities in Pakistan.
The Bank has an international presence in Afghanistan,
Bangladesh, Bahrain and a representative office in the UAE.
The Bank provides financial solutions to consumers,
corporations, institutions and governments through a broad
spectrum of products and services, including corporate and
investment banking, consumer banking and credit,
commercial, SME, agri-finance, Islamic and asset financing.
6. Board of Directors
H.H. Sheikh Hamdan Bin Mubarak Al Nahayan
Chairman
Mr. Abdulla Nasser Hawalileel Al-Mansoori
Director
Mr. Abdulla Khalil Al Mutawa
Director
Mr.Khalid Mana Saeed Al Otaiba
Director
Mr. Ikram Ul-Majeed Sehgal
Director
Mr. Nadeem Iqbal Sheikh
Director
Mr. Atif Bajwa
Director & CEO
7. Management
Mr. Atif Bajwa
Chief Executive Officer
Mr. Shakil Sadiq
Chief Operating Officer
Hierarchy
President
Chief Operating Office
Head of County Country Risk
Operations
Manger
Information
Department
Corporate
Heads
Executive Vice Executive Vice Charted
President
President
Accountant
Branch
Branch
Manager
Manager
8. SERVICES &
Products of Bank Alfalah
General
Banking
Deposits
Remittances
Foreign
trades
Lockers
Halal/ Debit
Cards
Consumer
Consumer
Banking
Credit Cards
Auto Loans/
Vehicle Loans
Prepaid Cards
Home Loans
Consumer
9. SERVICES &
Products of Bank Alfalah (Contd.)
E-Banking
Treasury & Investme
Telephone
Money Market
Banking
ATMs
Corporate Banking Forex Market
Short/Long Term Finance
Investments
Trade Finance
Money Gram
SME
Nostro Account
Lease Finance
Government Securiti
Agri Finance
Corresponding Bank
Structured Finance
10. Profit and Loss Account
Financial statements of the Bank for the nine months period ended
September 30, 2013 on behalf of Board of Directors
(Rupees in ‘000)
Profit before provisions and taxation
5,861,075
Provisions against loans and advances - net
Provisions for diminution in value of investments
(686,325)
(389,797)
(1,076,122)
Profit before taxation
Taxation
Profit after taxation
Earnings per share
4,784,953
(1,467,142)
3,317,811
Rs. 2.46
11. SWOT Analysis
Strengths
Bank Alfalah has moved rapidly in expanding branches network and
Deposit base, along with making profitable advances and increasing the
rang of products and services.
Bank Alfalah developing and delivering the most innovative products,
manage customer experience, deliver quality service that contribute
brand strength, establishes a comparative advantage and enhances
profitability
In comparison to other banks Alfalah providing high excellence service
like home, car, agri-financing
Modernize Banking system with highly integrated information system
record kept properly, online banking and integrated circuits.
Salaries are very reasonable, so the employs are not financially disturb
and they devote their selves fully to their work.
12. SWOT Analysis
Strengths
Entertainment facilities are available for customers
Bank Alfalah is lending more money then any
other bank in Pakistan by providing least interest
rates
Bank Alfalh is offering two types of
banking
I.
Consumer banking
II. Islamic banking
Alfalahs credit cards are globally accepted in more
then 150 countries
13. SWOT Analysis
Weaknesses
Bank make less advertisement of its new products
Employees are over loaded with the work because of less number
of employees
The bank’s Islamic Banking Department is very slow in introducing
the new services and technologies as the internet facility
The bank’s environment is supportive for the educated and rich
persons but very irritating for the uneducated and poor people
that’s why these people hesitates in dealing with the bank
Still less branch network compared to other banks
As a large firm it is not giving its staff a more benefits.
14. SWOT Analysis
Opportunities
o Can extend its network to international framework
o Can extend number of branches in Pakistan
o Can grow its market fast
o Can take benefits from governments new policies towards *IT
o Because of huge capital can introduce new services and
products
o Can provide ATM’s it all the cities other than branches
o Concentrate more on the growing sector of the market Islamic
Banking
o Improve the communication software even further with the latest
software packages.
15. SWOT Analysis
Threats
Large number of competitors
Huge competition because of large number of
private banks
Uncertainty in the country’s economic condition
Growth of other competing Banks
16. SWOT Analysis
SWOT analysis shows that Bank Alfalah’s
strengths are more than its weakness and it has a
chance of availing many opportunities.
18. Observation & Conclusion:
We observed the Bank Alfalah is a financially sound
bank, its profits are increasing year by year, its staff
is very good sincere with the bank. Bank Alfalah under
the leader ship of Sheikh Hammad Bin Mubarak Al
Nahyan has made significant in building and both the
corporate and retail banking sectors in Pakistan. The
bank attained number two position in terms of its
balance sheet size amongst the private bank in
Pakistan in 2000.
Bank Alfalah use specialization and service
excellence as the corner stone of its strategy the people
at bank realize that innovation, creativity, reliability,
customized, service and their execution are the key
ingredients of their future
