creativity ROSHNI KAPOOR M.com Business Innovation S.C.D government college Ludhiana

1. CREATIVITY DEVELOPMENT -
METHODS SUPPORTING CREATIVE THINKING
AND INNOVATIONS AND THEIR APPLICATIONS
Roshni Kapoor

2. WHAT IS
CREATIVITY?????
Creativity is
the generation
of new ideas
or the
recombination
of known
elements into
something
new, providing
valuable
solutions to a
problem.

3. WHAT IS INNOVATION?????
Innovation generally refers to the
creation of better or more effective
products, processes, technologies,
or ideas that are accepted by
markets, governments, and society.

4. CREATIVITY V/S INNOVATION
Creativity Innovation
 Creativity is thinking  Innovation is doing
up new things. new things.
You don’t get to be
more innovative, until
you make yourself more
creative FIRST.

5. HOW TO UNLOCK THE
CREATIVE SIDE?
The The The Big
Manager Romance Secret
as Idea of
Coach Creativity

6. TYPES OF CREATIVITY
combinational
exploratory
transformational

7. OBJECTIVES OF CREATIVITY
 To think beyond existing
boundaries
 To awake curiosity
 To break away from
rational, conventional
ideas and formalised
procedures
 To rely on the
imagination, the
divergent, the random
 To consider multiple
solutions and
alternatives

8. TECHNIQUES OF
CREATIVITY
• linear pattern of thought
Analytical • 5 Ws and H
techniques
• Less structured
Intuitive techniques
techniques • more appropriate for ill-
defined questions

9. CREATIVE TECHNIQUES
Story Lotus
Brainstorming
boarding Blossom
Mapping
Checklists
Process

10. BENEFITS OF CREATIVITY
• innovation through new product and
process ideas
• continuous improvement of products or
services
• productivity increase
• efficiency
• rapidity
• flexibility
• quality of products or services
• high performance

11. CREATIVITY IS JUST CONNECTING THINGS. WHEN
YOU ASK CREATIVE PEOPLE HOW THEY DID
SOMETHING, THEY FEEL A LITTLE GUILTY BECAUSE
THEY DIDN’T REALLY DO IT, THEY JUST SAW
SOMETHING. IT SEEMED OBVIOUS TO THEM AFTER
A WHILE. THAT’S BECAUSE THEY WERE ABLE TO
CONNECT EXPERIENCES THEY’VE HAD AND
SYNTHESIZE NEW THINGS. AND THE REASON THEY
WERE ABLE TO DO THAT WAS THAT THEY’VE HAD
MORE EXPERIENCES OR THEY HAVE THOUGHT
MORE ABOUT THEIR EXPERIENCES THAN OTHER
PEOPLE.

12. where the
creativity is
required?

14. THANK YOU………….
Roshni Kapoor