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Business Applications of Social Software

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Publié le

Keynote for the Forum of Women Entrepreneurs & Executives. March 25th, 2008.

I use a weird font for my presentations that isn't currently supported, so it wont me as pretty as possible.

Publié dans : Business, Technologie
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  • Ross, Nice. Working on ROI for Social Network for my firm. Really like your 'Power Law of Participation.' concept. Great way to visualize missed opportunities for companies not willing to participate. Been reading your blog as well. Thanks.
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  • Ross,

    This is Amit from Slideshare. I rememember your previous presentations also have had this font problem. Which is the font you use? And is it commercially available? I'll try to add it to our system if possible....
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Business Applications of Social Software

  1. 1. Leveraging Social Software for Business Value Ross Mayfield, Socialtext Forum for Women Entrepreneurs & Executives March 2008
  2. 2. <ul><li>Identity expression now common on the web </li></ul>
  3. 3. <ul><li>Cost of global publishing is falling to zero </li></ul>
  4. 4. <ul><li>Cost of group forming is falling to zero </li></ul>
  5. 5. <ul><li>Peers are more trusted than institutions </li></ul>
  6. 6. <ul><li>NetGens are the biggest demographic shift ever </li></ul>
  7. 7. <ul><li>The greatest pattern of Web 2.0 is sharing control to create value </li></ul>
  8. 8. <ul><li>Identity expression on the web is common </li></ul><ul><li>Cost of global publishing is falling to zero </li></ul><ul><li>Cost of group forming is falling to zero </li></ul><ul><li>Peers are more trusted than institutions </li></ul><ul><li>NetGens are the biggest demographic shift ever </li></ul><ul><li>Sharing control to create value </li></ul>
  9. 9. N
  10. 10. N 2
  11. 11. 2 n
  12. 12. <ul><li>Implicit </li></ul><ul><li>Structured </li></ul><ul><li>Conversation, connect </li></ul><ul><li>Social Discovery filter </li></ul><ul><li>Blogs </li></ul><ul><li>More public </li></ul><ul><li>Power of strong ties </li></ul><ul><li>Communities </li></ul><ul><li>Explicit </li></ul><ul><li>Unstructured </li></ul><ul><li>Connect, converse </li></ul><ul><li>Social Network filter </li></ul><ul><li>YASNS </li></ul><ul><li>More private </li></ul><ul><li>Power of weak ties </li></ul><ul><li>Networks </li></ul>
  13. 13. Decoupling Decisions <ul><li>In the real world, conversation comes before connection, and often around a social object </li></ul><ul><li>But with connections, the value is the social network as a filter and method of discovery </li></ul>
  14. 15. <ul><li>Work </li></ul>Participation Brittanica
  15. 16. <ul><li>Share </li></ul>Participation Open
  16. 17. <ul><li>Participation </li></ul>Wikipedia
  17. 18. <ul><li>To get the benefits of sharing control </li></ul><ul><li>and being open, you have to move </li></ul><ul><li>towards transparency </li></ul>
  18. 19. <ul><li>4 Solution Areas </li></ul>
  19. 20. <ul><li>Collaborative Intelligence from the Field </li></ul><ul><li>Core - edge, edge - core, edge - edge </li></ul><ul><li>Marketing publishes, gains feedback, field collaborates directly, insight bubbles up </li></ul><ul><li>Discover expertise, implicitly fist </li></ul>
  20. 21. <ul><li>Participatory Knowledgebase for Support </li></ul><ul><li>Rapid documentation </li></ul><ul><li>Discovery with search, tags and metrics </li></ul><ul><li>Dynamic Intranet in-the-flow of work </li></ul>
  21. 22. <ul><li>Flexible Client Collaboration for Professional Services </li></ul><ul><li>From Statement of Work to fulfillment </li></ul><ul><li>Project communication and transparency </li></ul>
  22. 23. <ul><li>Business Social Networks for </li></ul><ul><li>Partners and Customers </li></ul><ul><li>Similar pattern as Collaborative </li></ul><ul><li>Intelligence, but with ecosystem and </li></ul><ul><li>in-the-flow </li></ul>
  23. 24. Thank you ross.typepad.com [email_address]

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