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Content marketing with SlideShare

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Presentation to LinkedIn's internal learn day. Deck created by and for @Rashmi, presented by @Ross

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Content marketing with SlideShare

  1. 1. Content Marketing with SlideShare Ross Mayfield
  2. 2. The launch Oct 2006
  3. 3. Visual Essays
  4. 4. Visual Resume
  5. 5. SlideShare has been on LinkedIn.com since 2008
  6. 6. Both appeal to professionals. Have different strengths.
  7. 7. Who is marketing theircontent & how
  8. 8. Individuals, small businesses & enterprises all share Who
  9. 9. Its often a storySalesforce shares all formats
  10. 10. Showcase experts from the company
  11. 11. Or departments
  12. 12. 5 tips for contentmarketing on SlideShare
  13. 13. Make it visual
  14. 14. Tap into a trendBe provocative!
  15. 15. Be a thought leader
  16. 16. Help content go viral
  17. 17. Thanks! More: slideshare.net/slidesharepro Me: slideshare.net/rosslinkedin.com/profile/view?id=1267 @ross

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